The average B2B marketer is using 17 different marketing technologies, and the job of managing those diverse stacks comes with big challenges. And while it’s also a job that comes with big rewards, we all know it’s not curing cancer.
Scott Brinker, co-founder, president and CTO of ion interactive and author of the Chief Marketing Technologist blog has introduced an award for the best marketing technology stack, The Stackies. If you win, not only will you get praise and public accolades, Scott will also make a donation to the charity of your choice:
The short version: share a high-level diagram of your own “marketing stack” — the collection of marketing software tools you use, large and small — by May 31, and if yours wins, I’ll donate up to $1,000 to the charity of your choice. All stacks will then be shared in a SlideShare deck, so everyone can have the benefit of learning from each other.
Whether you have two technologies or 20, this is a great opportunity to think strategically about your tech stack and turn your B2B Marketing machine into a cancer-curing machine (or a homelessness advocacy machine, or a puppy-rescuing machine…you get the idea.) You’ll be judged based on the logical organization of your stack and the visual design of your slide.
Scott is accepting entries until May 31st 2015. Learn more on the Chief Marketing Technologist blog