Demandbase Partner Program for Agencies & Service Providers

Be The Account-Based GTM Expert Your Clients Will Rave About

B2B go-to-market is account-based go-to-market

Smart B2B companies know that account-based sales and marketing is the only way to go to market — that is, if they want to succeed. But knowing and being able to execute are two different things. Be the hero they need and become a Demandbase partner.

As a Demandbase services partner, you’ll help your clients implement a full-funnel account-based strategy.

And we’ll have your back. We’ll provide:

  • Product training
  • Product information and documentation
  • ABM & ABX certification
  • Referral incentives
  • Co-selling and co-marketing opportunities
  • Discounted solutions for your own use (how cool is that!)

And we love to play the partner role, so you can be the GTM hero your clients dream about.


Why choose to partner with us?

As the first mover in account-based marketing (ABM) and account-based experience (ABX),  Demandbase defined the account-based category. And not to boast (too much), we’re also the leader in account-based advertising.

Demandbase One™ is a complete and Smarter Go-To-Market™ (GTM) platform, so you’ll be set up for success — all backed by a team of experts to support you and your clients on their GTM journey. What more could you ask for?

See the goods at a glance

Partnership Level
Your Investment
Create a value prop one-pager
Participate in Demandbase Academy and ABM/ABX Certification
Resource enablement
Agency-wide enablement
Introduce us to joint mutual customers or active prospects
1 or more
3 or more
Close opportunities from a referral per year
Program Benefits
Partner directory listing on
Customer/partner newsletter
Partner Center:
  • ABM Knowledge Center
  • Demandbase product info
  • Training videos, case studies
Access to DB Academy and ABM Certification
Referral fees
Partner manager support
Joint marketing opportunities
GTM and account planning opportunities
Discounted platform pricing for your own use

Can’t wait to get started?

We can’t wait to work with you.

Apply Now

Still have questions?

No problem. We love to answer them.

Contact Us