Cookie Policy

Updated: July 31, 2018

Demandbase, Inc., uses cookies on Demandbase Sites and Partner Sites as part of its services and to create a better user experience. Cookies are used on most major websites. For example, Demandbase uses cookies for analytics and advertising purposes, such as to track the effectiveness of its marketing, to show you more relevant content, and for custom site functionality. This Cookie Policy addresses cookies on Demandbase Sites and Demandbase cookies provided to Partner Sites and is a part of the Privacy Notice.

1. What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience. Some examples of cookies: (i) analytics cookies collect information about how visitors use websites to allow companies to measure site performance and how effective their marketing efforts are; (ii) advertising cookies recognize a user’s device and help to provide the user with more relevant content and measure the effectiveness of ad campaigns.

2. What cookies does Demandbase use?

For more details on our analytics and advertising cookie use, please read below

• Third Party Analytics and Advertising Cookies on
To see a list of advertising and analytics cookies on the website and opt-out, click here.
• Third Party Analytics and Advertising Cookies on
To see a list of advertising and analytics cookies on the website and opt-out, click here.

Demandbase Cookies on Demandbase Sites and Partner Sites

 Cookie Type  Source  Privacy Choices
 tuuid  Demandbase  This cookie is used for analytics and advertising services provided by Demandbase products.
 IUUID  Demandbase  This cookie is used for performance and optimization of Demandbase data and reporting.

Cookie Syncing

Demandbase may send and receive cookies (or online identifiers) on Demandbase Sites and Partner Sites to associate Demandbase assigned cookies with third-party partners’, such as DMPs and other adtech providers’, cookies (also known as “cookie syncing”) which involves allowing our third-party partners to use cookies and assign online identifiers in furtherance of our Services and to increase performance of ad campaigns.

Demandbase Opt-Out Cookie for Interest-Based Advertising on the Demandbase Sites and Partner Sites

 Cookie Type  Source  Privacy Choices  Purpose
 OPTOUT  Demandbase available through the Digital Advertising Alliance!/  This cookie allows you to opt-out of advertising (including interest-based ads and personalization) by Demandbase only when it is done through the use of cookies. This opt-out does not apply to account-based personalization by Demandbase through other technologies.

3. How do I manage my cookie preferences?

You can manage your cookie preferences through your browser settings. Some browsers allow you to whitelist sites from which you accept cookies. For more details on managing cookie preferences, see below:

•Website Cookies:
•Mobile Cookies:

These (and any other linked) third party sites are not controlled by Demandbase and Demandbase has no control over each site’s privacy practices.

4. Does Demandbase respect “Do Not Track” signals?

There is no comprehensive “do not track” standard for companies to adhere to. As such, Demandbase does not respond to “do not track” signals.

Learn more on our Trust Site.