
Modern buying is more complex. Teams are stretched thinner. AI has changed what’s possible. GO brings together the leaders who are moving beyond today’s limitations and building the next generation of GTM.
The best ideas come from the people doing the work. Learn from customers, industry leaders, and fellow practitioners as they share what’s working, what’s changing, and what’s next for modern revenue teams.
AI is pushing GTM teams to move faster—but without context, it creates more noise than impact. In this keynote, Demandbase leaders share how to move beyond fragmented insights to coordinated outcomes by connecting data, AI, and execution.
Building pipeline with AI requires more than tools—it requires a clear roadmap. This session outlines how to create a scalable, predictable pipeline engine by aligning data, strategy, and execution, giving GTM teams the confidence to drive consistent growth.
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