Measure Account Engagement Metrics for B2B Buyers
Measuring the success of your account-based go-to-market (GTM) strategy relies on tracking B2B accounts, not leads. And relying on go-to-market platforms that don’t include account engagement metrics is a recipe for inefficiency and wasted spend. With Demandbase One, you can measure account engagement across the buyer journey to ensure your GTM programs are delivering pipeline and revenue at the accounts you need. Stop wasting marketing dollars on random individuals and non-target accounts. Go to market the right way by measuring the quality of your GTM programs, not the quantity, with Demandbase One.
With Demandbase, she’s able to benchmark their goals and prove the efficiency and success of their ABM program. The metrics also help them better plan for the future, including how they might adjust their account-based strategy and marketing investments.
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Check out these step-by-step “how-to’s.”
As a Demand Generation Marketer, I want to understand the impact of my marketing programs.
As a Demand Generation Marketer, I want to see which accounts are visiting specific pages of our website.
As an Account-Based Manager, I want to understand when my target accounts and contacts are engaging with my ABM programs.
As a marketing executive, I want to see data on where target accounts are in our funnel and how opportunities are converting within the quarter.
As a Demand Generation Marketer, I need to know which personas have the least engagement so I can dial up my marketing programs.
We thought you might ask. So we listed our most popular use cases below.
Build an account-based GTM foundation
Without a unified view of your customers, marketing and sales are not in lock-step. Measure — and act on — what matters using account-based metrics.
Find accounts when they’re looking to buy
Spend your time and money on the right accounts with Account Intelligence you can trust.
Engage with your accounts
Turn generic interactions into relevant engagements that count. Personalized messages reach your buyers’ ears with more impact regardless of the channel.
Close more opportunities
Sharing data and insights in one place helps your reps go after the right accounts with the right message. Every time.
Expand your business with existing customers
It’s more efficient than landing new customers and increases their stickiness too.
Measure what matters in B2B GTM
Analyze account engagement, and track progress across journey stages — things that build your pipeline and revenue.
Our platform gives sales and marketing teams the tools and the confidence they need to act decisively when it matters most.