Drive Efficiency with the Right Metrics

We can help! Measure campaign quality, not quantity with Demandbase One.

• Look at account-based metrics like engagement to see how often your target accounts interact with your marketing campaigns.
• Identify which campaigns are delivering the most pipeline and revenue with Program Impact.
• See which accounts are visiting your campaign landing page using Site Analytics.

Make it count! Use Demandbase to identify opportunities and programs that drive revenue.

• Identify which campaigns are influencing pipeline with Campaign Influence Metrics.
• See which campaigns are influencing an account’s progression using the Deal Story.
• Use Journey Analytics to compare account progression across time frames and account lists.

Identify visiting accounts with Account Identification and measure page views through Site Analytics.

• Use the most accurate account identification solution on the market to pinpoint accounts visiting your website.
• Know which campaigns and messages bring the right accounts to your website.
• Identify unknown accounts visiting your website. You may discover an account not on your radar!

Measure what matters at each stage of the journey with Demandbase.

• Understand how campaigns drive lift in core journey metrics — volume, velocity, and conversion.
• Use our out-of-the-box journey stages, or define your own, to measure account progression.
• See what’s working. Compare the performance of different campaign lists across different time frames.

Try our single source of truth about accounts and the people in them.

• Unify data from CRM, marketing automation, email, your calendar, and more for one complete view of each account.
• Scrub your data with the best data hygiene. We match leads to accounts and clean and standardize your data.
• Automate data hygiene and Salesforce tasks for reps based on important activities from people or target accounts.

Trust Demandbase to deliver the insights your sales team needs.

• Prescriptive Sales Dashboards help to focus reps on the hottest pipeline opportunities.
• Send daily insights and weekly snapshot emails or custom reports to reps based on the accounts they care about.
• Get sales insights to reps in a heartbeat with Slack alerts.

Identify the right quality accounts based on the highest engagement.

• Use People Highlights to see which contacts across accounts have the most Engagement Minutes.
• Identify which roles need additional sales touches using the Engagement Heatmap.
• Prioritize accounts showing high and trending intent.

Use data to create the most optimal plan of attack for your territory.

• Use the Engagement Heatmap to view gaps in engagement in your territory.
• Optimize your outreach by understanding what content accounts are consuming on your website.
• Use Journey Analytics to help with account plans based on where your accounts are in their buying journey.

We can help you identify if an account is at risk.

• Identify low engagement at your account through Engagement Minute trends and the Deal Story.
• Understand engagement by role, either using Heatmaps or People Highlights, to see gaps in engagement that require attention.
• Look at competitive intent to see if an account is researching your competitors.

Showcase the account metrics that matter.

• Pinpoint the campaigns driving pipeline and revenue with Program Impact.
• Use the Advertising Campaign dashboard to highlight account lift from account-based ads.
• Show account-based engagement on the website using Site Analytics.