Measure Account Engagement Metrics for B2B Buyers

We can help! Measure campaign quality, not quantity with Demandbase One.

• Look at account-based metrics like engagement to see how often your target accounts interact with your marketing campaigns.
• Identify which campaigns are delivering the most pipeline and revenue with Program Impact.
• See which accounts are visiting your campaign landing page using Site Analytics.

We hear you! Use Demandbase to identify opportunities and programs that drive revenue.

• Identify which campaigns are influencing pipeline with Program Impact.
• See which campaigns are influencing an account’s progression using the Deal Story.
• Use Journey Analytics to compare account progression across time frames and account lists.

Identify visiting accounts with Account Identification and measure page views through Site Analytics.

• Use the most accurate account identification solution on the market to pinpoint accounts visiting your website.
• Know which campaigns and messages bring the right accounts to your website.
• Identify unknown accounts visiting your website. You may discover an account not on your radar!

Wish no more. Measure what matters at each stage of the journey with Demandbase.

• Understand how campaigns drive lift in core journey metrics — volume, velocity, and conversion.
• Use our out-of-the-box journey stages, or define your own, to measure account progression.
• See what’s working. Compare performance of different campaign lists across different time frames.

That’s no fun. Try our single source of truth about accounts and the people in them.

• Unify data from CRM, marketing automation, email, your calendar, and more for one complete view of each account.
• Scrub your data with the best data hygiene. We match leads to accounts and clean and standardize your data.
• Automate data hygiene and Salesforce tasks for reps based on important activities from people or target accounts.

Delivering insights to sales is a slam dunk.

• Create a custom sales dashboard to focus reps on the hottest pipeline opportunities.
• Send daily insights and weekly snapshot emails or custom reports to reps based on the accounts they care about.
• Get sales insights to reps in a heartbeat with Slack alerts.

Identify the right quality accounts based on the highest engagement.

• Use People Highlights to see which contacts across accounts have the most Engagement Minutes.
• Identify which roles are in need of additional sales touches using the Engagement Heatmap.
• Prioritize accounts showing high and trending intent.

Use data to create the most optimal plan of attack for your territory.

• Use the Engagement Heatmap to view gaps in engagement in your territory.
• Optimize your outreach by understanding what content accounts are consuming on your website.
• Use Journey Analytics to help with account plans based on where your accounts are in their buying journey.

That’s easy. We can help you identify if an account is at risk.

• Identify low engagement at your account through Engagement Minute trends and the Deal Story.
• Understand engagement by role, either using Heatmaps or People Highlights, to see gaps in engagement that require attention.
• Look at competitive intent to see if an account is researching your competitors.

Showcase the account metrics that matter.

• Pinpoint the campaigns driving pipeline and revenue with Program Impact.
• Use the Advertising Campaign dashboard to highlight account lift from account-based ads.
• Show account-based engagement on the website using Site Analytics.