Become an ABX Digital Advertising Specialist It’s time to get recognized Earn It. Share it. Brag about it. Take your digital advertising knowledge to a whole new level. Become a Demandbase Certified Digital Advertising Specialist. Through our comprehensive learning path in Demandbase Academy, you can earn industry-recognized validation of your proficiency in ABX technology and account-based advertising strategies. It’s easy. No late night cramming. Complete the Demandbase Academy Digital Advertising Learning Path and take the final exam. When you pass with an 80% or higher, you earn a digital badge credential that you can share with your professional network and across social channels. Here’s what you will learn: Preparing Digital Advertising Campaigns Setting campaign goals Establishing realistic campaign budgets Using the Demandbase Media Planning Template Preparing ad creatives and landing pages Building Campaigns with Demandbase Advertising Cloud Navigating Demandbase Advertising Cloud Building advertising campaigns Managing campaigns and ad creatives Uploading and managing ad creatives using the Creative Library and Ad Groups Measuring Campaign Success Identify short and long term KPIs used to measure campaign performance. Recognize key metrics on the Advertising Cloud Campaigns dashboard. Discuss how to use the Basic and Advanced filters on the Advertising Cloud Campaigns dashboard. Advertising Creative Best Practices Align ads with segmentation strategy Plan for full-journey campaigns Design effective ads and landing pages Create a contextual experience through personalization Plan campaign cadences The courses and the exam can be completed in less than two hours. The recognition lasts forever. Register Now Not a customer? Register here.