Become an ABX Digital Advertising Specialist

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ABX Digital Advertising Certification badge

Take your digital advertising knowledge to a whole new level. Become a Demandbase Certified Digital Advertising Specialist. Through our comprehensive learning path in Demandbase Academy, you can earn industry-recognized validation of your proficiency in ABX technology and account-based advertising strategies.

It’s easy. No late night cramming.

Complete the Demandbase Academy Digital Advertising Learning Path and take the final exam. When you pass with an 80% or higher, you earn a digital badge credential that you can share with your professional network and across social channels.

Here’s what you will learn:

Preparing Digital Advertising Campaigns

  • Setting campaign goals
  • Establishing realistic campaign budgets
  • Using the Demandbase Media Planning Template
  • Preparing ad creatives and landing pages

Building Campaigns with Demandbase Advertising Cloud

  • Navigating Demandbase Advertising Cloud
  • Building advertising campaigns
  • Managing campaigns and ad creatives
  • Uploading and managing ad creatives using the Creative Library and Ad Groups

Measuring Campaign Success

  • Identify short and long term KPIs used to measure campaign performance.
  • Recognize key metrics on the Advertising Cloud Campaigns dashboard.
  • Discuss how to use the Basic and Advanced filters on the Advertising Cloud Campaigns dashboard.

Advertising Creative Best Practices

  • Align ads with segmentation strategy
  • Plan for full-journey campaigns
  • Design effective ads and landing pages
  • Create a contextual experience through personalization
  • Plan campaign cadences

The courses and the exam can be completed in less than two hours. The recognition lasts forever.

Register Now

Not a customer? Register here.