ROI Cookbook
Discover the Ingredients for ROI Success
Want to Measure ROI? It All Starts with a Baseline
Persona – Sales, Marketing, RevOps
To measure the impact of your account-based marketing (ABM) and go-to-market programs, start with a clear baseline. It gives you a reliable point of comparison before you launch anything new.
Learn which metrics to capture and how to run a five-step pilot that shows what is working, what is changing, and where you can improve ROI over time.
The Undeniable Impact of Account Tiering on ROI
Persona – Sales, Marketing, RevOps
Account tiering groups accounts by projected value so sales and marketing can focus their time and resources where they will have the greatest impact. It turns prioritization into a practical, repeatable strategy across your teams.
Learn how to build a seven-step advertising pilot for tier-one accounts and measure how a more focused approach affects engagement, pipeline, and ROI.
Intent Data: The Secret to Knowing Who’s Most Likely to Buy
Persona – Sales, Marketing
Buyer intent reveals the online behaviors that signal who may be preparing to purchase a product or service. It helps your teams identify active buyers, prioritize the right accounts, and act at the right time.
Learn how to use intent data in a five-step process that connects buying signals to faster decisions, coordinated action, and clear, measurable ROI.
Beyond the Sales Funnel: How Journey Stages Lead to Increased ROI
Persona – Marketing, RevOps
Journey Stages show how an account moves from initial awareness through purchase and beyond. Unlike the traditional sales funnel, they reflect the full B2B customer journey and help teams see where accounts are progressing or getting stuck.
Explore the buyer journey, understand how it drives ROI, and follow a three-step process to test Journey Stages with your team.
Compare Sales Performance Based on Go-To-Market Platform Usage
Persona – Sales, RevOps
Connecting B2B sales performance with platform usage reveals which behaviors contribute to stronger results. With a clear view of this relationship, you can identify what top performers do differently and where adoption can improve.
Explore the connection between sales outcomes and Demandbase usage, then follow a five-step process to measure impact and uncover opportunities to improve ROI overall.
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