Demandbase for Customer Success
Know what’s happening across every customer account
Give your B2B customer success team a clearer view of what’s happening beyond direct customer conversations. Demandbase brings account intelligence into focus so CSMs can understand changing priorities and uncover whitespace with the right context.
Your customers are changing. Can your team see it?
A lot can change between customer conversations, from new stakeholders entering the picture to research happening beyond your website. Without that context, CSMs can miss shifting priorities and walk into important conversations without the full story.
Customer priorities change between conversations
Research into new topics or competitors can happen long before those interests come up with your CSM.
Key relationships can change overnight
Contacts change roles or leave, putting customer relationships at risk when they depend too heavily on one person.
Whitespace is hard to see
Product ownership alone doesn’t show where new interests may be developing across a customer account.
Customer context lives across teams
Sales, Marketing, and Customer Success may each see a different part of the account, making it harder to act from the same picture.
STAY AHEAD OF CUSTOMER CHANGE
Give every CSM a clearer picture of their accounts
Help CSMs see beyond what customers share directly. With more context around each account, your team can walk into conversations better informed and ready to add value.
Understand what matters to your customers
See emerging interests across your customer book so CSMs can make conversations more relevant.
Build relationships beyond your champion
Understand connections across the account and build relationships with more of the people who influence the partnership.
Show up better prepared
Give CSMs account context they can use before check-ins, QBRs, and executive conversations.
Find opportunities to grow customer value
Use whitespace and changing interests to identify areas worth exploring with customers at the right time.
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Understand what matters to your customers
See emerging interests across your customer book so CSMs can make conversations more relevant.
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Build relationships beyond your champion
Understand connections across the account and build relationships with more of the people who influence the partnership.
-
Show up better prepared
Give CSMs account context they can use before check-ins, QBRs, and executive conversations.
-
Find opportunities to grow customer value
Use whitespace and changing interests to identify areas worth exploring with customers at the right time.
SEE MORE OF THE CUSTOMER ACCOUNT
Fill in the gaps between customer conversations
Demandbase adds account and buyer intelligence to the context your team already has. CSMs can see changes across the account, understand emerging interests, and decide where to focus their attention.
Account and people intelligence
Keep up with stakeholder changes
Find contacts and understand relationships across the account as key stakeholders move or new people enter the picture.
Intent and engagement
Understand what’s getting attention
See research activity around relevant topics and competitors, then connect it with engagement on your website and content.
Technographics and product ownership
Put whitespace in context
Connect product ownership and technology data with buying activity to see where new customer needs may be emerging.
Demandbase AI
Know what deserves attention
Use AI grounded in your GTM context to interpret account activity and help your team focus on meaningful changes.
Put account intelligence to work across your customer book
Give CSMs more context for the moments that shape customer relationships, from preparing for a QBR to navigating a change in stakeholders.
Prepare for a customer meeting or QBR
Review recent account activity and engagement so your CSM walks into the conversation with a clearer picture of what’s happening.
Rebuild the relationship when a champion leaves
Find additional contacts and understand relationships across the account so your team knows where to reconnect.
Run whitespace analysis across your customer book
Connect product ownership with buying activity to find areas customers are researching that may warrant a conversation.
Spot interest in competitors
See when customer accounts research competitors so CSMs have added context for their next conversation.
WHY DEMANDBASE
Turn customer intelligence into stronger relationships
Connect account intelligence with the people responsible for your customer relationships so CSMs can understand changing priorities and take the right next step.
Go deeper into Demandbase
Explore more ways Demandbase helps customer-facing teams understand their accounts and act with better context.
Demandbase Sales
Explore the account and people intelligence that helps customer-facing teams understand stakeholders and engage with better context.
Explore Demandbase Sales
Demandbase AI
See how AI grounded in your GTM context helps teams interpret account activity and focus on what deserves attention.
Explore Demandbase AI
Customer success resources
Get practical guidance for using account intelligence across customer relationships.
Explore customer success resources
Give your CSMs the context they’re missing
See how Demandbase helps customer success teams understand what’s changing across their accounts and take the right next step.
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