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ABM Certification & Training

Don't just practice ABM. Master ABM.

The Fast Way To Dive Deep Into Account-Based Marketing.

Get the hands-on knowledge to really make Account-Based Marketing work for you, your team, and your organization—whether you’re a novice or an experienced ABM practitioner.

Created by marketers for marketers, our Account-Based Marketing certification classes are based on hundreds of conversations with organizations of various shapes and sizes. If you’re looking to get up-to-speed on Account-Based Marketing best practices & training quickly, you’re in the right place.

Certification for every level

Choose the path to expand your skills

Foundations

Foundations Icon

New to ABM? This tactical course will walk through the core components of an ABM strategy and set you up with everything you need to:

Understand the key considerations 
for an ABM Strategy
Make ABM-focused decisions 
about your marketing mix
Lay the groundwork for a successful ABM Strategy
Offered online
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Advanced

Advanced Icon

If you’ve begun executing an ABM strategy, and are looking to expand and optimize it, this course will give you the expertise to:

Align everyone in your organization behind ABM
Dive deep into the reporting and metrics to track your success
Build and segment a Target Account List that will work for you
Offered online
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Expert

Expert Icon

Get the confidence to solve the most complex ABM problems—even if you’ve been doing ABM for years. You’ll:

Walk through an interactive,
 hands-on case study
Work in small groups with experienced ABM-minded marketers
Practice complex ABM decision-making to create a successful strategy
Offered virtually
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Compare Course Outlines

Course Outlines

Foundations

Available: online
Duration: 5.5 hours
Certification requirement: 30-min exam

Setting up an ABM strategy
Aligning sales & marketing
Building your target account list
Seeing the funnel through
 an ABM lens
Measuring in an ABM world
Technology for your ABM strategy
Case study: Bringing ABM to life
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Advanced

Available: online or in-person
Duration: 6 hours (online) or 8 hours (in-person)
Certification requirement: 30-min exam

The state of ABM
Selling the value of ABM within your organization
Aligning your marketing team around ABM
Defining, maintaining, and optimizing your target account list
Metrics and KPIs for tracking your ABM progress and success
Budget considerations and the new marketing mix
Scaling your ABM strategy
Leveraging technology for scale and efficiency
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Expert

Available: in-person only
Duration: 8 hours
Certification requirement: completion of case study

Leveraging a blended ABM strategy: 1:1, 1:Few, 1:Many
Going beyond Demand Generation – pipeline acceleration and customer upsell and retention
Organizing and aligning your Marketing team for ABM
Bringing it all together with a hands-on ABM Case Study
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Become an ABM Rockstar!

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