ACCOUNT-BASED MARKETING CERTIFICATION

It’s easy to be at the top of your ABM game! Join us in person, or online.

Account-Based Marketing honestly doesn’t get any easier than this. (Except now with our online version, it just did!)

Since 2016 we’ve certified over 1000 B2B marketers in the US and UK through our one-day certification program. It’s been developed and refined based on experience, customer feedback, and the swell of interest in ABM. And yes, we did see that coming.

With two certification levels we’ve got you covered from the basics of implementing an ABM strategy to the more advanced topics around scalability, optimization and reporting. So easy.

Plus networking, access to Account-Based Marketing experts, food, drink and a cool Certificate of Completion to put on your desk. Unless you go online in which case you still get the cool certificate to put on your fridge at home.

Why are you still reading this? Get your certification game on and register today!

FOUNDATION CERTIFICATION

Who should attend:

B2B Marketing and Sales Professionals who are new to ABM, looking to understand all the components of a successful ABM strategy.

  • Foundations of an ABM Strategy
  • The Keys to Sales & Marketing Alignment
  • Building your Target Account List
  • The Funnel through an ABM Lens
  • Measurement in an ABM World
  • Technology for your ABM Strategy
  • Bringing ABM to Life – a Real World Case Study

$349

ADVANCED CERTIFICATION

Who should attend:

B2B Marketing and Sales Professionals interested in getting the most out of their Account-Based Marketing strategy.

  • Selling the Value of ABM at your Organization
  • Team and Organizational Support for ABM
  • Defining, Optimizing and Maintaining your Target Account List
  • Budgeting for ABM, and the new Marketing Mix
  • Metrics and KPIs for Tracking your ABM Success
  • Scaling your ABM Strategy
  • Leveraging Technology for Scale and Efficiency

$349

Online Certification and more cities coming soon!