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Predictive Analytics Software and Tools for B2B

Get On A Path To Predictable Revenue

Demandbase B2B predictive analytics uses our account intelligence foundation and AI to find the best opportunities.

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5 account-based go-to-market challenges.

5 short videos on how Demandbase One™ can help.

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Trusting your gut is quaint. B2B predictive analytics is the modern way.

Our B2B predictive analytics tools provide easy-to-set-up models for scoring accounts based on company Fit, high Intent actions, journey stage to nurture the Relationship, and Engagement across your website, email, inbox, CRM, and marketing automation — or, what we like to call, “F.I.R.E.”.

A More Modern Approach to Account Selection

Maybe you enjoy geeking out with a roomful of data scientists. But our innovative use of machine learning is fully capable of extracting predictive patterns without human intervention. It’s way cooler and more efficient.

  • You don’t have to set up a bunch of calls with data scientists to create the scores.
  • You don’t have to pay for each model you build.
  • With very little data science knowledge, you can create an effective predictive model today and have it up and running tomorrow.
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Build Multiple Predictive Models

One model simply doesn’t cut it when you have multiple products or business units.

  • Every product, service, or business unit may have their own predictive model.
  • Behavior patterns related to one product will not incorrectly inform the wrong predictive model.
  • No extra charge for multiple models.
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Pipeline Predict Score

Prioritize your efforts on high-intent accounts that are likely to turn into opportunities.

  • Predict likely opportunities with our machine learning model that looks at past opportunities and activity patterns.
  • Train your score by defining the opportunities you consider “Pipeline” and which keywords to use.
  • Choose the engagement activities that matter to customize your score.
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Better Qualification Scores for ICP

No more guessing or hunched-based selling. Instead, spot the accounts that best fit your ideal customer profile (ICP).

  • Define the opportunities that best fit your ideal customer profile and let our machine learning model do the rest, scoring accounts on how well they fit.
  • Identify the attributes that predict your best customers.
  • Uncover qualified accounts not already on your target account list.
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Automated B2B Advertising With AI Smart Bidding

Want a more hands-off approach with your advertising campaigns? Let the predictive models and smart bidder within each campaign maximize outcomes.

  • All ad campaigns have an individual predictive model which manages the bid or no-bid decision on each impression opportunity.
  • Our DSP self-optimizes the pacing and impression distribution across each account in your campaigns, ensuring each account is influenced equally.
  • Depending on the quality of each ad impression, Demandbase will bid the perfect amount to win the impression opportunity, optimizing every cent.
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Don’t stop now. You’re just getting started.

Learn more about what you get with Demandbase One.

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