Predictive Analytics Software and Tools for B2B

Get On A Path To Predictable Revenue

Demandbase B2B predictive analytics uses our account intelligence foundation and AI to find the best opportunities.


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5 account-based go-to-market challenges.

5 short videos on how Demandbase One™ can help.

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Trusting your gut is quaint. B2B predictive analytics is the modern way.

Our B2B predictive analytics tools provide easy-to-set-up models for scoring accounts based on company Fit, high Intent actions, journey stage to nurture the Relationship, and Engagement across your website, email, inbox, CRM, and marketing automation — or, what we like to call, “F.I.R.E.”.

A More Modern Approach to Account Selection

Maybe you enjoy geeking out with a roomful of data scientists. But our innovative use of machine learning is fully capable of extracting predictive patterns without human intervention. It’s way cooler and more efficient.

  • You don’t have to set up a bunch of calls with data scientists to create the scores.
  • You don’t have to pay for each model you build.
  • With very little data science knowledge, you can create an effective predictive model today and have it up and running tomorrow.

Build Multiple Predictive Models

One model simply doesn’t cut it when you have multiple products or business units.

  • Every product, service, or business unit may have their own predictive model.
  • Behavior patterns related to one product will not incorrectly inform the wrong predictive model.
  • No extra charge for multiple models.

Pipeline Predict Score

Prioritize your efforts on high-intent accounts that are likely to turn into opportunities.

  • Predict likely opportunities with our machine learning model that looks at past opportunities and activity patterns.
  • Train your score by defining the opportunities you consider “Pipeline” and which keywords to use.
  • Choose the engagement activities that matter to customize your score.

Better Qualification Scores for ICP

No more guessing or hunched-based selling. Instead, spot the accounts that best fit your ideal customer profile (ICP).

  • Define the opportunities that best fit your ideal customer profile and let our machine learning model do the rest, scoring accounts on how well they fit.
  • Identify the attributes that predict your best customers.
  • Uncover qualified accounts not already on your target account list.

Automated B2B Advertising With AI Smart Bidding

Want a more hands-off approach with your advertising campaigns? Let the predictive models and smart bidder within each campaign maximize outcomes.

  • All ad campaigns have an individual predictive model which manages the bid or no-bid decision on each impression opportunity.
  • Our DSP self-optimizes the pacing and impression distribution across each account in your campaigns, ensuring each account is influenced equally.
  • Depending on the quality of each ad impression, Demandbase will bid the perfect amount to win the impression opportunity, optimizing every cent.

Don’t stop now. You’re just getting started.

Learn more about what you get with Demandbase One™.

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