Demandbase Demandbase

predictive analytics software and tools for b2b

Get on a Path to Predictable Revenue

Demandbase B2B predictive analytics uses our account intelligence foundation and AI to make your opportunities count.

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Trusting your gut is not guaranteed. Use B2B predictive analytics to make your efforts count.

Our B2B predictive analytics tools provide easy-to-set-up models for scoring accounts based on company fit, high intent actions, journey stage to nurture the relationship, and engagement across your website, email, inbox, CRM, and marketing automation.

Automate your Account Selection

Our machine learning extracts predictive insights without the need for manual input or extra costs. No data scientist? No problem. With minimal effort, you can build a predictive model today and launch it tomorrow with confidence.

  • Automatically extract powerful predictive patterns. No human intervention needed.
  • No experts required. You can generate predictive scores with ease, even with minimal data science skills.
  • Predictive scores are automatically retrained with the latest opportunity data flowing into Demandbase.
account selection illustration

Build Multiple Predictive Models

One model simply doesn’t cut it when you have multiple products or business units.

  • Create a predictive model for each product, service, or business.
  • Behavior patterns related to one product will not incorrectly inform the wrong predictive model.
  • A couple of predictive models are included with the platform.
Demandbase One™ user interface

Pipeline Predict Score

Prioritize your efforts on high-intent accounts that are likely to turn into opportunities.

  • Predict likely opportunities with our machine learning model that looks at past opportunities and activity patterns.
  • Train your score by defining the opportunities you consider “Pipeline” and which keywords to use.
  • Choose the engagement activities that matter to customize your score.
Demandbase One™ user interface

Better Qualification Scores for ICP

Rely on data to spot the accounts that best fit your ideal customer profile (ICP).

  • Define the opportunities that best fit your ideal customer profile and let our machine learning model do the rest, scoring accounts on how well they fit.
  • Identify the attributes that predict your best customers.
  • Uncover qualified accounts not already on your target account list.
Demandbase One™ user interface

Automated B2B Advertising With AI Smart Bidding

Want a more hands-off approach to your advertising campaigns? Let the predictive models and smart bidder within each campaign maximize outcomes.

  • All ad campaigns have an individual predictive model that manages the bid or no-bid decision on each impression opportunity.
  • Our DSP self-optimizes the pacing and impression distribution across each account in your campaigns, ensuring each account is influenced equally.
  • Depending on the quality of each ad impression, Demandbase will bid the perfect amount to win the impression opportunity, optimizing every cent.
AI smart bidding illustration

Learn more about what you get with Demandbase One™.

Focus on Accounts

Because B2B is all about accounts. Not leads.

Give Sales All the Intelligence

Insights to identify and contact key decision makers.

Discover Buying Intent Early

Identify when an account is interested.

Find and Prioritize Accounts

Spot accounts with predictive models that tell you why.

Advertise Across Channels

Drive awareness with advertising built for B2B.

Personalize Web Experiences

Personalize your website for maximum relevance.

Orchestrate Channels at Scale

Account-based automation that drives efficiency.

Measure Account Analytics

Report on what matters with account-based analytics.

Get Smarter Data for Smarter Decisions

Add intelligence into apps, data lakes and warehouses.

Ready to dive in?

We’ll be glad to show you around.

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