Our “Day in the Life” Persona Series

The “Day in the Life of Sales” with Alex

Meet Alex, sales extraordinaire

Demandbase One is a key tool for sellers to get insights on their prospects and to prioritize account outreach. It reduces account blindness to help sellers understand what their accounts are researching on the web and how they are engaging with your organization. Let’s see how Alex uses Demandbase One in her day to day.

9am – Attend Meetings and Calls with Prospects

Alex starts her day attending meetings and demos with prospects. She actively listens to their pain points and demonstrates how her product can help address them.

10am – Respond to Emails

After her scheduled calls, Alex reviews her to-do list for the day and spends some time responding to emails. She sets up additional appointments and ensures she stays on top of her target account list.

11am – Review Real-time Website Activity

The morning is flying by and Alex receives a Slack notification of an account visiting her company's website. She sees that the account is engaging with their newly published ebook and decides to craft an email around that content.

12pm – Review Known Activities from Target Accounts

As she’s wrapping up pending tasks before lunch, Alex looks at a snapshot email to see what type of engagement is coming from her target accounts. She sees that one of her top prospect accounts just filled out a form for one of their guides and sends out an email to see if she can answer questions about that piece of content. She also takes a quick look to see if there are any new contacts that are engaging with content. This helps her multi-thread the account for greater buy-in.

1pm – Review Anonymous Website Activity from Target Accounts

Now that she’s done with lunch, Alex continues to look at her snapshot email for additional insights. Who needs dessert when you can uncover anonymous website activity from your target accounts? Clicking into the website traffic, Alex selects one of the accounts to further deep dive into the pages the account is visiting. Looks like the account filled out a demo request form! Score! Time to reach out!

2pm – Review Intent Data from Target Accounts

Eager to see which accounts to focus on next, Alex goes through her inbox for alerts of accounts showing high intent. She subscribed to this report, which she receives by email daily. These accounts are hot and currently researching topics she pre-selected, so Alex can easily identify the accounts to go all-in on.

3pm – Reach Out to Key Contacts Based on Activities

With just a few working hours left, Alex wants to make sure she’s on top of her key contacts. She goes through the People Highlights in Demandbase to see which of her key accounts is most engaged. Selecting the top engaged person, Alex clicks on her record and decides to add her to an Outreach sequence directly on the platform.

4pm – Outbound into Unaware Accounts with Personalized Messages

Time is of the essence, and Alex knows it. She reviews her account list and decides to add some of her unaware target accounts into an automation sequence to nurture them into awareness.

5pm – Create call/email list for tomorrow

Before calling it a day, Alex reviews tomorrow’s schedule and her target account list to prioritize which accounts to call and follow up with tomorrow. It’s easy for Alex to stay organized and on top of her territory with Demandbase One. Now she can go enjoy that happy hour she’s been looking forward to for weeks!

Learn more about the Demandbase One Platform and get the job done like Alex did!