Smarter Account Intelligence

The Only Way for B2B to Get Better Is to Get Smarter

Good thing we’ve got smarter intelligence. Discover the science behind Demandbase Account Intelligence.

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Accelerate everything when you have the best intel

Boost the power of your data by combining it with our B2B data, and elevate it even further with our state-of-the-art AI. It’s what we call Account Intelligence and it fuels Demandbase One™ — the Smarter GTM™ platform — with the richest, most reliable insight in B2B. Then we tie it to our seriously amazing automation, so you can deliver relevance to the right accounts and the right people at every turn.

Meet the Smarter GTM™ Platform

Get a crystal clear view of the B2B universe with Demandbase B2B data

Uncover the full potential of your web traffic with unmatched account identification

B2B buyers drop clues about who they are across the digital universe, but it takes enormous depth and breadth of data — and the ability to interpret it — to match unidentified signals to accounts and interpret patterns of engagement.

  • We tap into more than 1 trillion account identification signals every month across our demand-side platform (DSP), client, and partner networks.
  • We run all these signals, volume and time patterns, and a massive set of proprietary IP (and cookie) data through super-smart AI.
  • The result: the industry’s most accurate account identification.

Account Identification

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Get the most relevant and reliable company and B2B contact data

Experience unparalleled accuracy in data validation.

  • We draw data from more than 40,000 news, financial, and social sources, including trusted vendors such as Refinitiv and Equifax.
  • Then we use multi-source triangulation to deliver matchless precision and scale.
  • And we do one better, since constantly changing data will never be 100% accurate. We provide an easy way for users to flag and correct inaccurate data, which our editorial team verifies before updating the record — typically within 48 hours or less.

Company Firmographic Data B2B Contact Data

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Reveal hidden buyer intent

Even before cookies started to crumble, B2B buyers got pretty good at hiding. Don’t worry. We’ve learned to read the signals.

  • We analyze more than 1 trillion intent signals every month — from content to ads — to evaluate buyer intent and determine which accounts are in-market for the products you sell.
  • We use AI and machine learning to “read” content across the web to pull out what’s truly relevant from the noise.
  • And it gets better. You can choose to amp up the signal with Bombora, G2, and TrustRadius intent. Because when it comes to intent, more is always better.

Intent Data

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Tap into rich and actionable technographics

Your ideal customer profiles (ICPs) are about to meet their perfect match. Save time, money, and heartache when you focus on target accounts that have the right combination of technologies to fit with your products. And the budget to buy what you’re selling.

  • We track over 21,000+ technologies, including behind-the-firewall software and hardware most data providers can’t see.
  • Then we build on that with insights into IT spend and next technology purchases, so you can identify accounts that are the perfect fit for your business.
  • Combine that with our other data, including best-in-class intent signals, and you can improve your targeting, deepen your tech insights, personalize your marketing, optimize your ABM strategies, and blow your sales effectiveness out of the water.


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Rest easy with our data security & privacy

It’s important to you, so it’s important to us. Demandbase data comes from privacy-compliant sources and we operate in full compliance with data and privacy laws and regulations.


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The richest B2B data, made richer — as iron sharpens iron

Smarter intelligence comes from a virtuous circle of insight and accuracy. Our account ID powers company-specific targeting on our unique B2B DSP. Billions of interactions from our DSP feed into our B2B buyer intent. Intent signals in turn improve the targeting and bid optimization of our DSP to reach the hottest in-market accounts and buying groups — and so on.

Our data enriches and hones itself to create extraordinary reliability and insight. And adds up to the clearest vision of B2B buying behaviors you’ll find anywhere.

See Account Intelligence

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"Our main use case was intent data for existing accounts and building new target account lists. Demandbase is surfacing a lot of data points which really helped us focus on right accounts at the right time."
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Rahul P Mid-Market (51-1000 emp.)

Demandbase reviews from your G2 friends

The world’s brainiest B2B database

Validated, curated, and activated for Smarter Go-to-Market™.








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Smarter intelligence means Smarter GTM™

See for yourself how Demandbase works.

Tell your CFO you can’t put a price tag on smarter intelligence.

On second thought, why not calculate the value?

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