Problems We Solve for Manufacturers

Technology’s modernized your factory floor. Now do the same for marketing and sales.

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You’re good at relationships. We can help you build them in a digital world.

Just as technology has changed your factories, it has changed the entire supply chain and shifted how your distributors and dealers buy. In-person events are few and far between. Buyers visit your website anonymously and do research almost entirely online. Good news! We can help you use all that digital activity to grow your accounts and your book of business.

Thermo Fisher Scientific
grew average deal size by 50% in first year

Panasonic
removed guesswork from their marketing

Molex
scales ABM with data-driven personalization

Flip the digital journey to your advantage.

Anonymous, online buyers drop clues about who they are and what they’re interested in all over the digital universe. We spin those signals, along with your data and our data, into rich Account Intelligence, so you can spot opportunities to grow your relationships, prevent accounts from churning, and discover new distributors to target. All faster and more predictably than ever before.

Reach your buyers wherever they are.

Tap into our rich Account Intelligence through a single, account-based marketing (ABM) and sales platform to automate and orchestrate your outreach across channels — through email, targeted advertising, social, web personalization, sales calls, and more. You may miss your face-to-face meetings, but you won’t miss a beat.

Organize your world with ABX Cloud

Know what your accounts will do (almost) before they do.

Time your outreach based on who’s showing intent, where they are in the buyer journey, and predictive scoring models. Our intent data can show you if your distributor is investigating your competitor. It can spot when an existing account is showing interest in other products you sell, or when a hot new dealer is suddenly in the market. Sure beats relying on luck to time your calls.

Time it right with Intent

Build your brand.

Generate awareness with new channel managers. Stay top-of-mind with key dealers. Plant seeds for upsells and cross-sells. All using precision-targeted, personalized ads. It’s like dropping your business card at just the right time, in just the right place, with just the right person.

Meet your customers where they are using Advertising Cloud

Impress your buyers. They insist on it.

Learn all there is to know about your accounts. You’ll be smarter than the competition and earn your buyers’ trust. Find reasons to reach out each day based on email news alerts that tell you about things like leadership changes, expanding operations, and relocations. Leverage your connections to get a warm introduction from a friend. It’s so much better than making a cold call out of the blue.

Sell smarter with Sales Intelligence Cloud

Keep your data clean and complete. Without data entry.

Have trouble finding time to keep your CRM data up-to-date? Not to worry, we’ve got you covered. Clean and enrich your CRM data automatically with Data Integrity. While you’re at it, improve the precision of your forecasting by flowing our data directly into your systems and data banks.

Master your data with Data Cloud

They did it. You can too. Learn from Molex, Panasonic and Thermo Fisher Scientific.

Related resources

Where you are is the perfect place to start

We’re here to help manufacturers get better by getting smarter.

No matter the complexity of your business, we’re here to help marketing and sales collaborate faster, share insights across business lines, and grow revenue farther.

Ready to learn more about how we can help?

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