Problems We Solve for Manufacturers
Technology has transformed not just your factories, but the entire supply chain, shifting how distributors and dealers buy
grew average deal size by 50% in first year
removed guesswork from their marketing
scales ABM with data-driven personalization
Anonymous, online buyers drop clues about who they are and what they’re interested in all over the digital universe. We spin those signals, along with your data and our data, into rich Account Intelligence, so you can spot opportunities to grow your relationships, prevent accounts from churning, and discover new distributors to target. All faster and more predictably than ever before.
Tap into our rich account intelligence through a single, account-based marketing (ABM) and sales platform to automate and orchestrate your outreach across channels — through email, targeted advertising, social, web personalization, sales calls, and more.
Time your outreach based on who’s showing intent, where they are in the buyer journey, and predictive scoring models. Our intent data can show you if your distributor is investigating your competitor. It can spot when an existing account is showing interest in other products you sell, or when a hot new dealer is suddenly in the market. Get ahead of the competition and in front of buyers before they even start the RFP process. Sure beats relying on luck to time your calls.
Generate awareness with new channel managers. Stay top-of-mind with key dealers. Plant seeds for upsells and cross-sells. All using precision-targeted, personalized ads. It’s like dropping your business card at just the right time, in just the right place, with just the right person.
Learn all there is to know about your accounts. You’ll be smarter than the competition and earn your buyers’ trust. Find reasons to reach out each day based on email news alerts that tell you about things like leadership changes, expanding operations, and relocations. Leverage your connections to get a warm introduction from a friend. It’s so much better than making a cold call out of the blue.
Have trouble finding time to keep your CRM data up-to-date? Not to worry, we’ve got you covered. Clean and enrich your CRM data automatically with Data Integrity. While you’re at it, improve the precision of your forecasting by flowing our data directly into your systems and data banks.
Learn how Panasonic leveraged Demandbase to navigate internal systems and organizations - all while connecting insights and intent information.
Molex better supports Sales by using Demandbase to analyze site traffic, attract target accounts, and personalize experiences for top accounts.
Download the case study to understand how Thermo Fisher Scientific zoomed in on their web analytics with Demandbase achieved revenue growth.
Related resources
Get best practices for account-based marketing (ABM) in the Manufacturing industry to align sales and marketing teams and drive revenue.
Join Heidi Bamburg, VP Strategic Alliances at Demandbase and Paul Barton, Region Sales Manager at HP as they talk about how HP has leveraged technology and account intelligence in recent years to make smarter decisions, helping sales close deals easier and faster.
Learn from the sales industry expert about biggest challenges, smartest strategies, mergers and acquisitions from execution and implementation.
We’re here to help manufacturers get better by getting smarter.
No matter the complexity of your business, we’re here to help marketing and sales collaborate faster, share insights across business lines, and grow revenue farther.
Ready to learn more about how we can help?
Like Six Sigma for sales and marketing.