Account Intelligence: First-Party + Third-Party B2B Data

Account Intelligence Injects Relevant B2B Data into Every Step of the Buyer Journey

End account blindness. Omni-spam. Hunch-based selling.

The B2B buying journey has changed: buyers are hiding intent from vendors until the game’s almost over, but they are subtly telegraphing their needs. Smart revenue teams harness this intel to influence the buyer journey everywhere it counts. Without it, you’re throwing time and money at hunches.

That ends now. Demandbase is built around Account Intelligence, a hi-def view of accounts pulled from your data plus our data — all made sense of by the best AI in the biz and put into action through Demandbase One.

Account Intelligence First and Third Party Data

The magic behind Account Intelligence

It starts with your first-party data — the rich insights buried in your CRM, marketing automation, email, and online chat systems. We clean it, match it, and spin it together with our ethically-sourced third-party data to create a true 360° view of your accounts. (Don’t worry, we don’t share your data with anyone else.)

Then we do one better. Using our highly trained predictive models, we mine the data for insights and actionable recommendations. It adds up to rich Account Intelligence that lets your GTM teams spot the juiciest opportunities earlier, engage more intelligently, and close more deals faster.

See what makes our intel smarter 

More first-party data from more systems

You work with leading marketing and sales technologies. We do too. So we capture data from your systems, scrub it, and match it to put your accounts in sharper focus and uncover deeper insights that fuel smarter decisions, crazy efficient motions, and profitable growth.

Marrying your marketing automation, CRM, email, calendar, and website data with ours, we’re able to deliver:

  • Lead-to-account mapping so you don’t waste time chasing irrelevant leads
  • Automated data cleansing and enrichment to feed keener insights
  • More precise predictive models so you can zero in on the best of the best targets
  • Journey stage mapping so you can tailor your messaging and outreach to where prospects are in the buyer journey
  • Engagement heat maps to focus all your resources on your hottest prospects

The world’s most reliable third-party data

Pulled from more than 40,000 sources, we triangulate and validate our data at a scale and speed humans can’t touch. We apply machine learning, AI, and a touch of human-validation. The result: exceptional accuracy.

80M+ Companies

Detailed firmographics, including industry, revenue, employee count, location, financials, and more, plus account hierarchies to make sense of...

355K+ Intent Keywords

Demandbase’s proprietary intent data combines the breadth and flexibility of bidstream keywords with the quality of curated content....

19K+ Technologies

Expansive intel on the technologies your accounts already own — including tech hidden behind firewalls that most B2B...

127M+ Contacts

Essential contact details and timely insights on 113+ million (and growing) real decision-makers around the globe.

3.7B+ IP Addresses

The most accurate account match rates in B2B generated by a model trained by hundreds of billions of...

92M Social Profiles

Alerts about sales triggers like company expansions, leadership changes, and acquisitions, plus social and blog feeds so you...

"Our sales organization is completely blown away at being able to see information about their accounts – how they're engaging and where they're engaging with us."
Shellie Smith Head of ABM, Americas, Autodesk

B2B contact and company data, with the junk filtered out

Our contact and company databases aren’t the largest — they’re the best curated. We clean up all the stuff you don’t need, like sole proprietorships, duplicates, and fictional entities that other data providers include to bloat their numbers.

The companies you need, without the clutter

Public (all sizes)
Private (50+ employees)
Private (5+ employees)
North America
Asia Pacific, Latin America, Africa and the /Middle East

Global data for a global world


Leading B2B companies crush the competition

Activate Account Intelligence your way

Data-driven doesn’t win in B2B unless you can put it into action. Automate and optimize the new digital buying journey with our cloud solutions.

Don’t bring hunches to a data fight

Trustworthy data and real insights are the path to relevance. See Account Intelligence in action.

Schedule a demo