Find and Prioritize Accounts
Sales organizations face a visibility problem: prospects are well on their way to a decision before you know they’re even in the market. And the fallout is brutal. You miss active, engaged buyers, and sales and marketing prioritize the wrong accounts.
There’s a better way
Account Intelligence — data-enhanced, AI-powered insight that pulls together all the buying clues from your data and third-party sources to uncover hidden intent.
See your accounts in one complete view so you can shift your strategy from spray-and-pray to focus on the right opportunities.
Michael R., Marketing Manager, Enterprise
Check out these step-by-step “how to’s”
As a demand generation marketer, I want to target accounts that are not in our CRM with an awareness campaign. I’m interested in accounts showing intent on specific keywords.
As a sales rep, I want my outbound efforts to be productive. I need to find contacts who are most likely to be interested in what I’m selling.
As an account exec, I have an account list. How can I further segment it to focus on the best accounts for outreach?
As a marketing ops manager, I want my sales teams to receive actionable information — every day — to prioritize their outreach.
As a customer success manager, I want to know when my customers are checking out competitors so I can head off potential churn.
As a demand gen marketer, my competitors are winning market share and I want to create a campaign to target their customers.
We thought you might ask. So we listed our most popular use cases below.
Build an account-based GTM foundation
Without a unified view of your customers, marketing and sales are not in lock-step. Measure — and act on — what matters using account-based metrics.
Find accounts when they’re looking to buy
Spend your time and money on the right accounts with Account Intelligence you can trust.
Engage with your accounts
Turn generic interactions into relevant engagements that count. Personalized messages reach your buyers’ ears with more impact regardless of the channel.
Close more opportunities
Sharing data and insights in one place helps your reps go after the right accounts with the right message. Every time.
Expand your business with existing customers
It’s more efficient than landing new customers and increases their stickiness too.
Measure what matters in B2B GTM
Analyze account engagement, and track progress across journey stages — things that build your pipeline and revenue.
Want to know how Demandbase One™ can fit into your processes and teams? We’re glad you asked.