Find In-Market Accounts Stop Wasting Time Pinpoint the tastiest targets with AI and intent. See It in Action Find accounts when they’re ready to buy — before your blundering competitors Sales orgs face a visibility problem: prospects are well on their way to a decision before you know they’re even in the market. And the fallout is brutal. You miss active, engaged buyers, and sales and marketing prioritize the wrong accounts. There’s a better way Account Intelligence — data-enhanced, AI-powered insight that pulls together all the buying clues from your data and third-party sources to spot hidden intent. See your accounts in hi-def so you can shift your strategy from spray-and-pray to focus on the juiciest opportunities. Demandbase is for:Demand Generation Marketers "It’s difficult to focus on the best accounts." "Our product works best with certain technologies and it’s frustrating to chase accounts only to find they don’t use them." Demandbase is for:Digital Marketers "I have no idea who to target with my advertising campaigns." "I’m unsure about who I should target with my limited budget." Demandbase is for:Revenue Operations "I need to help my sales reps prioritize and build their sales territories." "I need more pipeline...now!" Demandbase is for:Sales and SDRs "It takes forever to research accounts in LinkedIn and my CRM." "I’m often late to deals and miss key revenue opportunities." No need for guesswork. Use Account Intelligence to identify prime accounts using intelligent qualification scoring and predictive analytics to groom your pipeline. Find which accounts are in-market today and where they are in their buying journey. Track online search and content consumption across first- and third-party sites to identify buying intent. Find ideal customers and future fans using qualification scoring and account heatmaps. Explore the Demandbase Engagement Platform Let's Do It We couldn’t agree more. So let us show you the accounts that use the technologies you care about. Qualify and score accounts by the technologies they use. See accounts your competitors are circling by combining technographics with intent and engagement insights. Identify the next technology a company is likely to buy, and when, using Demandbase’s Next Technology Purchase and IT Spend algorithms. Take a dive into our technographics Show Me Now Use predictive analytics to help you choose the right accounts to target. Easy. Leverage AI that examines past opportunities to predict which accounts will become your next big kahuna tuna. Make your account list smarter. Demandbase combines pipeline prediction scores, intent, and website engagement stats to point you to your best targets. Find and attract accounts that fit your ideal customer profile (ICP) using our AI-powered Qualification Score. It’s that easy. See what else you can do with Advertising Cloud See the Goods We’ve got you covered. Create an ABX strategy focused on high-intent accounts. Keep your best accounts warm by prioritizing outreach to those with no recent sales contact. Use heatmaps and Engagement Minutes to prioritize your outreach across the buying committee. Create a category of accounts with no sales touches and high engagement and then focus your ad spend on them. Check out the Demandbase Engagement Platform Dive In Use insights to strategically help them plan their territories and sales campaigns. Create a custom sales dashboard to focus reps on the right pipeline opportunities. Give sales a heads up with daily insights and weekly snapshot emails based on their specific account lists. Spotlight key insights from the sales dashboard for fast action. Wow! Want to see more? Let's Do It Discover known and unknown accounts who are in-market and ripe for engagement. Use AI-driven qualification and pipeline prediction scores to identify and prioritize in-market accounts that fit your ideal customer profile (ICP). Tap into the magic of AI to identify anonymous website visitors. Then use Slack alerts to notify sales. Pronto. Build an account list with high Qualification and Pipeline Predict scores, high intent, and Engagement Minutes to target smokin’ hot prospects on the buying committee. Time to learn more about the Engagement Platform? Show Me Now So speed it up with Account Intelligence pumped into your workflow — in CRM, LinkedIn, or wherever you browse. Access rich account profiles with firmographic, technographic, and intent data to discover accounts that fit your ICP and are ready to buy now. Quickly uncover all the members of your accounts’ buying committees. Search by role, job level, key events, even connections. Get email alerts when companies you follow are in the news. Are they expanding operations? Outperforming? Introducing new products? These may signal a need for services you provide. You’re in a hurry. See the Goods That’s no good. Uncover juicy opportunities before your competitors, increase average deal size, and find expansion opportunities. Discover opportunities not on your radar or in your CRM. Find your champions and arm them with content to ward off competitors. Track competitive intent keywords to give reps an edge with key accounts that are in competitive deal cycles. Dive into the Engagement Platform Dive In "Demandbase is a great tool to move your targeting from a one-to-many to a one-to-one and do some true ABM tactics. Working with your sales teams and then this tool, you can truly target the leads that your sales team is looking to get into, or even better, help them move through the pipeline by targeting your opportunity accounts." Michael R. Marketing Manager, Enterprise Don’t just take Michael’s word for it Explore more reviews on G2 Want to get practical? Check out these step-by-step “how to’s.” Uncover net new accounts As a demand gen marketer, I want to target accounts that are not in our CRM with an awareness campaign. I’m interested in accounts showing intent on specific keywords. That’s easy. Dynamically identify all accounts outside your CRM with recent onsite engagement and keyword intent. Add additional filters using specific keywords, engagement minutes, and a host of other variables for laser-focused marketing campaigns. Take it to the next level. Share net new accounts with sales to align on strategy. Add qualified leads to your next account-based campaign. Dive into the Engagement Platform Reach out to the right people at my accounts As a sales rep, I want my outbound efforts to be productive. I need to find contacts who are most likely to be interested in what I’m selling. We can help. Search for the right contacts at target accounts by job title, level, function, and more. Filter on mutual connections to refine your list to those who are most likely to engage. Then draw on news and social insights to help start the conversation. Do one better. Take our data with you wherever you browse, whether you’re on LinkedIn, company websites, or anywhere on the web. Sales Intelligence Cloud Understand in-market intent and engagement As an account exec, I have an account list. How can I further segment it to focus on the best accounts for outreach? Clarify and prioritize your target account list by isolating accounts with recent intent and marketing engagement activity. Use this list to target the engaged accounts with your relevant messaging. It’s that easy. Take it up a notch. Share your list with your sales development team (wrapped up with a bow) to deepen engagement across the account. Discover smart targeting Deliver intent and engagement insights to sales As a marketing ops manager, I want my sales teams to receive actionable information — everyday — to prioritize their outreach. Create reports using Selector criteria, like customers displaying high competitive intent signals in the last week. Create and configure a Subscription from the desired report(s). Select recipients, delivery channel (Slack/Email), and send frequency. Get really fancy. Group multiple email subscriptions into a digest view for easy viewing. They’ll thank you. Account-Based Sales Identify accounts researching competitors and reach out before it’s too late As an account manager, I want to know when my customers are checking out competitors so I can head off potential churn. Starting with your account list, use Selectors to filter on recent Competitive Keyword Intent and Desired Renewal Date. Start a conversation based on competitive insights. Do one better. Work with your customer success teams to develop nurture campaigns and personalized outreach that will keep customers engaged and win back wandering customers. Engagement Platform Create a competitive take-down campaign As a demand gen marketer, my competitors are winning market share and I want to create a campaign to target their customers. Use technographics to build out a list of accounts that use your competitor’s technology. Target those accounts with key messages. Send them to a custom landing page that explains why you’re really a better choice. Pile it on. Provide value-added content like ebooks, webinars or marketer-to-marketer conversations and leave no doubt why you’re the smarter choice. Engagement Platform eBook Unspam Your Brand Read the most comprehensive book on account-based programs that exists anywhere on the planet. Explore the theory, technology, and advantages that Smarter GTM™ can bring to every forward-thinking B2B revenue-producing team. Read Now What else can you do with Demandbase Account Intelligence? We thought you might ask. So we’ve listed our most popular use cases below. Build a B2B GTM Foundation Check it out Engage Target Accounts Check it out Close Opportunities Efficiently Check it out Expand and Retain Customers Check it out Related resources eBook Intent is The New Lead You can get higher conversions and more meaningful calls when you understand intent instead of waiting for form... Read now Guide Topo's Intent Data Market Guide An Overview of the Third-Party Intent Data Solutions Technology Landscape. Read now Podcast Extracting Intent from Website Traffic Data ServiceNow's David Shao explains how to connect the dots in website data to see what's working. Listen now Make your B2B go-to-market smarter Demandbase One The Smarter GTM™ suite for B2B brands. Inject our richer, more precise Account Intelligence into every step of the buying journey. You’ll spot opportunities earlier, engage with them more intelligently, and close deals faster. It’s that simple. Can’t wait to learn more? See It in Action Want to get personal? Talk to a Demandbase specialist about your situation. Contact us
eBook Intent is The New Lead You can get higher conversions and more meaningful calls when you understand intent instead of waiting for form... Read now
Guide Topo's Intent Data Market Guide An Overview of the Third-Party Intent Data Solutions Technology Landscape. Read now
Podcast Extracting Intent from Website Traffic Data ServiceNow's David Shao explains how to connect the dots in website data to see what's working. Listen now
