The Demandbase Piper B2B DSP

Don’t Bring Consumer Ad Tech to a B2B Advertising Fight

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You wouldn’t use Yelp to reach your business prospects. So why would you use consumer ad tech for B2B advertising?

B2B sales cycles work differently than consumer ones: they’re complex, lengthy, and team-driven. And reaching B2B buyers isn’t cheap, so you’d better get the targeting right.

Demandbase Piper DSP is the only B2B ad tech built specifically around accounts and buying groups.

Other B2B go-to-market (GTM) platforms rely on third-party DSPs designed for B2C. Not Demandbase. Need account-level visibility, reporting, and optimization in your ad tech? It’s all there. You won’t get that with a DSP built to sell boots.

Take a look under the hood. Go ahead. We’re a little different.

Get better results with Demandbase’s B2B DSP, Piper
Get higher-quality impressions with B2B ad tech that factors in intent, page content, and current campaign pacing.

Optimize for B2B success
We optimize for results that drive B2B revenue — account lift, engagement, and account reach — automatically, 24/7.

Reach the right people at the right accounts
Use Account Intelligence to build your audience. Then target the buying group members based on business email, intent, job level, job role, and persona.

Leave no account behind
Pace your campaigns and balance impressions across accounts and individuals. Automatically.

Plan for life after cookies
We use cookieless attributes like IP addresses and domain names to precisely identify targets and boost campaign performance, so you don’t have to sweat it.

Protect your brand rep
With full control over ad destinations and a whitelist of B2B-safe inventory, you don’t have to worry where your ads are tonight.

Measure real goals, not vanity metrics
See how impressions and clicks contribute to pipeline, deals, and revenue — at the account or individual level. Your choice.

Budget like a CFO
Plan your budget — and avoid ugly surprises — with dynamic or fixed cost-per-thousand (CPM) models.

Stop stressing about integrating with your ABM / GTM platform
The Piper DSP is fully integrated with Demandbase One™ for consistent cross-channel segmentation and activation.

Choose DIY or work with our experts
We offer self-serve or fully supported campaign options. We’ll even create the ads for you!

Want to see what else makes Demandbase special?

Flexible & Transparent

Find out how we adapt to you, not the other way around. So you won’t ever have to hear “Who picked these accounts?”.

Enterprise-Grade

Demandbase One is elastic enough to stretch with your business, whether you start with one use case or all. Learn how we support the needs of our largest customers.

A True Partner in Your Success

We care about you and support your success better than anyone. See why our customers go on about our service and support…not to mention our low-pressure sales process.

Rave Reviews & Rankings

Our customers say it best. Read more Demandbase reviews from real people, and see why industry analysts rank Demandbase a leader in the market.

How we compare

You be the judge.

Schedule a customized demo of our B2B ad tech

It’ll hit the mark, just like your ads.