Traditional advertising technologies are built primarily with consumer outcomes in mind - reach, clicks, high volume/low consideration e-commerce transactions. B2B is different. It’s about accounts, not individuals. It’s about measuring and acting on real-time buyer Intent signals, not stale, off-the-shelf consumer data sets. It’s about customizing and personalizing messages to different members of buying committees at different stages in the account journey.
Demandbase offers the only B2B DSP built from the ground up to optimize for ABM outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts. Our advertising is both precise and scalable and 100% integrated with Demandbase One – giving you actionability and measurement that captures what really matters in B2B. All of our campaigns utilize AI for bid optimization, impressions are served on a premium whitelist of brand safe websites, and offer comprehensive campaign reporting that shows pipeline and transparency at the account level. You know, like B2B should.
Reach accounts and the buying committee wherever they are.
Minimize unnecessary spend with precision and scale.
Place accounts into the most relevant campaign automatically.
Pinpoint the buying committee.
Choose which method works for you.
Demanbase One gives revenue teams the ability to align around one set of data, one sales and marketing motion, one buyer’s journey, and one comprehensive view of the customer — from accounts to people within buying centers.
Demanbase One gives revenue teams the ability to align around one set of data, one sales and marketing motion, one buyer’s journey, and one comprehensive view of the customer — from accounts to people within buying centers.
Drive awareness with the full buying committee by leveraging our custom built B2B DSP or LinkedIn for your advertising needs.
Learn moreIncrease your conversion rate with unique and personalized website experiences tailored for your target accounts.
Learn moreRun full cross-channel marketing and sales automations from the most comprehensive ABM solution.
Learn moreMeasure the impact and ROI of every interaction across Sales and Marketing with multi-touch attribution.
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