Traditional advertising technologies are built primarily with consumer outcomes in mind - reach, clicks, high volume/low consideration e-commerce transactions. B2B is different. It’s about accounts, not individuals. It’s about measuring and acting on real-time buyer Intent signals, not stale, off-the-shelf consumer data sets. It’s about customizing and personalizing messages to different members of buying committees at different stages in the account journey.
Demandbase offers the only B2B DSP built from the ground up to optimize for account-based outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts. The Demandbase Advertising Cloud is both precise and scalable and 100% integrated with the core Demandbase Engagement platform – giving you actionability and measurement that captures what really matters in B2B. All of our campaigns utilize AI for bid optimization, impressions are served on a premium whitelist of brand safe websites, and offer comprehensive campaign reporting that shows pipeline and transparency at the account level. You know, like B2B should.
Reach accounts and the buying committee wherever they are.
Minimize unnecessary spend with precision and scale.
Place accounts into the most relevant campaign automatically.
Pinpoint the buying committee.
Choose which method works for you.
We decided to do some targeted advertising with Demandbase. We focused on making sure they saw our ads front and center under a specific solution set. We were able to see a really nice lift over a short period of time. In some cases, over 200% lift and about 17 accounts that have never engaged with us before, engaged with us... We drove about $65,000 with these accounts alone. It was a big win for us.