Demandbase Partners
Become a Demandbase Partner
Connect your technology or services with Demandbase to help customers improve how they go to market.
Work with Demandbase to support the world’s top go-to-market teams
Our partner program is built for companies that want to grow together and deliver more value to our shared customers.
Built for partner success
From onboarding to co-selling, we provide training, support, and collaboration to help you thrive.
Deliver more customer value
Help customers activate their data, connect their stack, and drive real results.
Reach new buyers
Be discovered by companies actively looking for trusted partners in the Demandbase Marketplace
Service Partners
Service partners help Demandbase customers plan and optimize their go-to-market strategy.
- Get listed in the Demandbase Marketplace
- Join co-marketing and sales opportunities
- Access training, certifications, and partner resources
- Use exclusive “agency access” to Demandbase One
- Join the referral program and earn performance incentives
- Build credibility by partnering with a leading platform
*Once certified partner status is achieved.
Technology Integrations
Integration partners build apps, tools, and data connections that work with Demandbase One. These partners help customers activate data, automate workflows, and connect their tech stack
- Get listed in the Demandbase Marketplace
- Join co-marketing and sales opportunities
- Access APIs, documentation, and developer tools
- Get early access to roadmap updates and features
- Join the referral program and earn performance incentives
- Reach enterprise buyers looking for integrated solutions
“We’ve relied on Demandbase to help support our clients and their mission critical needs, time and time again. In the industries we serve, time is our most precious asset and Demandbase helps us to achieve precise outcomes, faster.”
– Jonathan Agoot, Director, Digital Strategy and Transformation, Ogilvy Health
How to become a Demandbase Partner
- Apply to join
- We’ll review your application
- Get onboarded and enabled
- Access program benefits and commissions
- Grow through shared support and co-marketing
Have questions about partnering with Demandbase?
Who can join the Demandbase Partner Program?
We partner with technology companies and service providers that help B2B teams go to market more effectively. If your solution or expertise complements Demandbase, we’d love to hear from you.
What’s the difference between an integration partner and a service partner?
Integration partners integrate their products with Demandbase to extend platform value. Service partners offer strategic guidance, execution support, or consulting that helps customers drive better go-to-market results.
How long does it take to get approved?
We aim to review applications within a few business days. From there, onboarding typically takes 2–6 weeks depending on your offering and readiness.
What benefits do partners receive?
You’ll get access to partner enablement, technical resources, sales collaboration, and visibility in our Marketplace (once your integration is approved or your agency reaches the certified tier in the program).
Will my company be listed in the Demandbase Marketplace?
Yes. Once your integration is live and approved, we’ll feature your company in the Marketplace so companies can easily connect with you. For agency and service partners to be featured in the Marketplace, they must become a Demandbase Certified Agency or Service Partner.
Can service partners support areas beyond Demandbase?
Yes. Many of our service partners help with broader go-to-market needs like ABM strategy, RevOps, analytics, and martech implementation.
Can we be both a technology and service partner?
Absolutely. If you offer both a product and related services, we’ll work with you to showcase your full value in our partner ecosystem.
Grow with Demandbase
Bring your product or service to the teams who need it. Partner with us and grow your impact.