Expand & Retain Customers
Anticipate Your Customers’ Needs
This isn’t about closing a deal for us.
We want to help you succeed.
Our intent signals aren’t just for winning new business, they underscore competitive activity within your accounts and anticipate growing needs for more of what you sell.
No excuse to get blindsided and lose an account or growth opportunity. Combine your data with our third-party data and behavioral insights to understand every customer’s wants and needs.
“[Demandbase] helps us understand what competitors our prospects or customers are evaluating, so we can take action accordingly. It also helps us understand which contacts are engaging on our website post meeting and what materials they are downloading.”
– G2 Reviewer, Mid-Market
Don’t just take one G2 reviewer’s word for it
Want to get practical?
Check out these step-by-step “how-to’s.”
Identify cross-sell and upsell opportunities
Wouldn’t it be great to know when your customers are showing interest in specific products and competitors? You can. And here’s how….
- Track intent signals to see when your customers show interest in other products you sell.
- See when their interest spikes around new use cases for products they already own.
- Take note of conversations around future use cases for products your customers haven’t purchased yet. Then remember to follow up at a later date.
- Sync your product ownership data with Demandbase’s ABX Platform.
Target customers with personalized messaging
Trying to drive upsell revenue with digital marketing? You came to the right place.
- Tailor your advertising message, content, and offers based on the type of relationship you have with your customer at any moment in time.
- Control the number of campaigns and segments you want to target based on resources, bandwidth, and budget. You may need to prioritize a few specific segments to start.
- While prospects need to know more about who you are and what you do, customers may respond more quickly to special offers for upsells.
Deepen Brand Connections with Customer-Centric Experiences
Looking to engage customers with content that encourages the exploration of new solutions? We help customer marketers do that every day. Here’s how…
- Build the foundation first. There are several lenses you can apply to your audience to create meaningful segments: Industry, Size, Product Usage & Ownership.
- Align messaging and content to each segment.
- You can even personalize experiences based on the visitor’s location.
What else can you do with Demandbase One™?
We thought you might ask. So we listed our most popular use cases below.
Build
Build an account-based GTM foundation
Without a unified view of your customers, marketing and sales are not in lock-step. Measure — and act on — what matters using account-based metrics.
Find
Find accounts when they’re looking to buy
Spend your time and money on the right accounts with Account Intelligence you can trust.
Engage
Engage with your accounts
Turn generic interactions into relevant engagements that count. Personalized messages reach your buyers’ ears with more impact regardless of the channel.
Close
Close more opportunities
Sharing data and insights in one place helps your reps go after the right accounts with the right message. Every time.
Expand
Expand your business with existing customers
It’s more efficient than landing new customers and increases their stickiness too.
Demandbase One™ is the account-based solution for B2B brands
Our platform gives sales and marketing teams the tools and the confidence they need to act decisively when it matters most.