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Expand & Retain Customers

Anticipate Your Customers’ Needs

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This isn’t about closing a deal for us.
We want to help you succeed.

Our intent signals aren’t just for winning new business, they underscore competitive activity within your accounts and anticipate growing needs for more of what you sell.

No excuse to get blindsided and lose an account or growth opportunity. Combine your data with our third-party data and behavioral insights to understand every customer’s wants and needs.

Demandbase is for: Customer Success and Post-Sales

"It’s hard to recognize signs of churn and I’m often blindsided."

With Demandbase: 

Track relevant intent signals with Demandbase One to receive notifications when your accounts are flirting with the competition.

Dive into Demandbase Intent Data
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"I’m struggling to generate enough upsell pipeline to meet my growth targets."

With Demandbase:

We can help. Use intent signals and Predictive Analytics to anticipate upsell opportunities.

  • See when your customers show interest in other products you sell.
  • Look for interest spikes around new use cases for products they already own.
  • Score your accounts to surface the ones showing high intent and engagement.
Explore our Predictive Analytics
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Demandbase is for: Revenue Operations

"Our people and account plays are too disjointed."

With Demandbase:

Automate and scale account-based plays with sales and marketing touches.

  • Orchestrate actions for at-risk customers and potential advocates.
  • Target a precise audience through our segmentation and data orchestration engine. Then automatically apply the most effective sales and marketing tactics to advance accounts in their journeys.
  • Stamp fields with current date or engagement minutes to manage workflows and optimize measurement.
  • Launch an advocacy marketing campaign and trigger account manager outreach.
See how Demandbase helps drive revenue
See The Goods
"Our disparate systems are getting in the way of my team’s productivity."

With Demandbase:

Time to align. Automate multi-channel actions from one platform.

  • Trigger sales plays in CRM and sales engagement systems (SalesLoft, Outreach, Gong).
  • Orchestrate actions in marketing automation (Marketo, Salesforce Pardot, Eloqua, HubSpot) and manage advertising audiences in LinkedIn, Facebook, Google, and more.
  • Connect to additional channels through CRM, including website personalization, direct mail (PFL, Sendoso, Reachdesk, Postal.io), Chatbots (Drift, Qualified), and more.
Get the goods on Orchestration
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Demandbase is for: Marketing Operations

"Our CRM data is sorely out-of-date, and it will take too long to clean it up."

With Demandbase:

Clean and manage your data automatically.

  • Clean and normalize account, lead, and contact data automatically with Data Integrity.
  • Update status fields automatically as sales or SDRs work accounts.
  • View matched and updated records through interactive trend graphs.
Discover Data Integrity
See the Goods
"Intent and web engagement insights are valuable, but our team can’t easily take action given our scattered set of tools."

With Demandbase:

Push Demandbase insights into your CRM, marketing automation platform (MAP), and Sales Engagement applications so you can take immediate action wherever you touch your accounts and buyers.

  • Run people and account-based plays from one system.
  • Push audiences to third-party platforms, like LinkedIn, Outreach, and Salesloft to orchestrate across channels.
  • Create automated account-based or people-based workflows across martech and salestech channels.
Check out Orchestration
Dive In

“[Demandbase] helps us understand what competitors our prospects or customers are evaluating, so we can take action accordingly. It also helps us understand which contacts are engaging on our website post meeting and what materials they are downloading.”

– G2 Reviewer, Mid-Market

Don’t just take one G2 reviewer’s word for it

Want to get practical?

Check out these step-by-step “how-to’s.”

Identify cross-sell and upsell opportunities

Wouldn’t it be great to know when your customers are showing interest in specific products and competitors? You can. And here’s how….

  • Track intent signals to see when your customers show interest in other products you sell.
  • See when their interest spikes around new use cases for products they already own.
  • Take note of conversations around future use cases for products your customers haven’t purchased yet. Then remember to follow up at a later date.
  • Sync your product ownership data with Demandbase’s ABX Platform.
Dive Into The Demandbase One for Marketing
Demandbase One™ user interface

Target customers with personalized messaging

Trying to drive upsell revenue with digital marketing? You came to the right place.

  • Tailor your advertising message, content, and offers based on the type of relationship you have with your customer at any moment in time.
  • Control the number of campaigns and segments you want to target based on resources, bandwidth, and budget. You may need to prioritize a few specific segments to start.
  • While prospects need to know more about who you are and what you do, customers may respond more quickly to special offers for upsells.

Deepen Brand Connections with Customer-Centric Experiences

Looking to engage customers with content that encourages the exploration of new solutions? We help customer marketers do that every day. Here’s how…

  • Build the foundation first. There are several lenses you can apply to your audience to create meaningful segments: Industry, Size, Product Usage & Ownership.
  • Align messaging and content to each segment.
  • You can even personalize experiences based on the visitor’s location.

What else can you do with Demandbase One?

We thought you might ask. So we listed our most popular use cases below.

Build

Build an account-based GTM foundation

Without a unified view of your customers, marketing and sales are not in lock-step. Measure — and act on — what matters using account-based metrics.

Find

Find accounts when they’re looking to buy

Spend your time and money on the right accounts with Account Intelligence you can trust.

Engage

Engage with your accounts

Turn generic interactions into relevant engagements that count. Personalized messages reach your buyers’ ears with more impact regardless of the channel.

Close

Close more opportunities

Sharing data and insights in one place helps your reps go after the right accounts with the right message. Every time.

Expand

Expand your business with existing customers

It’s more efficient than landing new customers and increases their stickiness too.

Measure

Measure what matters in B2B GTM

Analyze account engagement, and track progress across journey stages — things that build your pipeline and revenue.

Demandbase One™ is the account-based solution for B2B brands

Our platform gives sales and marketing teams the tools and the confidence they need to act decisively when it matters most.

Can’t Wait To Learn More?