Expand & Retain Customers

Anticipate Your Customers’ Needs

And leave them no option but to love you.


So done with saying goodbye to customers and missing out to competitors?

Demandbase has changed the game.

Spot competitive moves earlier and unearth upsell and cross-sell opportunities sooner with Demandbase Account Intelligence. Our hi-def intent signals aren’t just for winning new business, they underscore competitive activity within your accounts and anticipate growing needs for more of what you sell.

No excuse to get blindsided and lose an account or growth opportunity. Combine your data with our third-party and behavioral insights to illuminate every customer want and need.

"[Demandbase] helps us understand what competitors our prospects or customers are evaluating, so we can take action accordingly. It also helps us understand which contacts are engaging on our website post meeting and what materials they are downloading."
G2 Reviewer Mid-Market

Don’t just take one G2 reviewer’s word on it

Explore more reviews on g2.com.

Wanna get your hands dirty?

Check out these step-by-step “how to’s.”

Identify Cross-Sell and Upsell Opportunities

Wouldn’t it be great to know when your customers are showing interest in specific products and competitors? You can. And here’s how….

  • Track intent signals to see when your customers show interest in other products you sell.
  • See when their interest spikes around new use cases for products they already own.
  • Take note of conversations around future use cases for products your customers haven’t purchased yet. Then remember to follow up at a later date.
  • Sync your product ownership data with the Engagement Platform.

Dive into the Engagement Platform


Target Customers with Personalized Messaging

Trying to drive upsell revenue with digital marketing? You came to the right place.

  • Tailor your advertising message, content, and offers based on the type of relationship you have with your customer at any moment in time.
  • Control the number of campaigns and segments you want to target based on resources, bandwidth, and budget. You may need to prioritize a few specific segments to start.
  • While prospects need to know more about who you are and what you do, customers may respond more quickly to special offers for upsells.

Poke around in Advertising


Deepen Brand Connections with Customer-Centric Experiences

Looking to engage customers with content that encourages exploration of new solutions? We help customer marketers do that every day. Here’s how…

  • Build the foundation first. There are several lenses you can apply to your audience to create meaningful segments: Industry, Size, Product Usage & Ownership.
  • Align messaging and content to each segment.
  • Consider a segment’s sensitivity to personalization and avoid what might be considered “creepy.” For sure!

Explore the Engagement Platform


What else can you do with Demandbase Account Intelligence?

We thought you might ask. So we listed our most popular use cases below.

Make your B2B go-to-market smarter

Demandbase One

The Smarter GTM™ suite for B2B brands.
Inject our rich, precise Account Intelligence into every step of the buyer journey. You’ll spot opportunities earlier, engage with them more intelligently, and close deals faster. It’s that simple.

Demandbase Interface graphic

In a hurry?

No problem. We’ve got an on-demand demo.

Want to get personal?

Talk to a Demandbase specialist about your situation.

Contact us