EXPAND AND RETAIN CUSTOMERS
Grow the accounts you’ve already won
See when customer interests change, new needs emerge, or an account warrants attention. Demandbase connects customer context with intent and engagement signals so your teams can uncover expansion opportunities and respond to important changes earlier.
Customer needs change long after the deal closes
Winning an account is only the beginning. Customers keep researching solutions, evaluating competitors, engaging with content, and developing new priorities. When that activity is scattered across systems and teams, expansion opportunities can go unnoticed and important changes may surface too late.
Customer priorities keep changing
New initiatives, challenges, and use cases can change what an account needs and create opportunities to add value.
Expansion signals are easy to miss
Customers may research additional products, solutions, or topics before they ever raise their hand for a conversation.
Important changes happen outside your CRM
Competitive research and shifts in engagement can reveal changes in an account that haven't surfaced in your customer data yet.
Growth takes coordinated action
Marketing, sales, and customer success need shared account context to recognize opportunities and plan the right response.
TURN CUSTOMER SIGNALS INTO GROWTH
Create more value from every customer relationship
Understand how customer interests and activity are changing so your teams can uncover new revenue opportunities while staying closer to existing accounts.
Find expansion opportunities earlier
Identify customers researching products, solutions, or use cases beyond what they already own, even before an opportunity is created.
Spot changes that need attention
See shifts in engagement and competitive research that give teams more context for proactive customer conversations.
Make customer engagement more relevant
Shape campaigns, content, and outreach around the products and topics customers are showing interest in now.
Coordinate around customer growth
Give marketing, sales, and customer success the account context they need to pursue expansion opportunities together.
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Find expansion opportunities earlier
Identify customers researching products, solutions, or use cases beyond what they already own, even before an opportunity is created.
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Spot changes that need attention
See shifts in engagement and competitive research that give teams more context for proactive customer conversations.
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Make customer engagement more relevant
Shape campaigns, content, and outreach around the products and topics customers are showing interest in now.
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Coordinate around customer growth
Give marketing, sales, and customer success the account context they need to pursue expansion opportunities together.
FROM SIGNAL TO ACTION
Know when customer needs are changing
Demandbase combines what you know about your customers with intent and engagement activity to show what they’re researching and how they’re interacting with your brand. That context helps teams recognize new opportunities, identify changes worth investigating, and decide what to do next.
Connected intelligence
Put customer activity in context
Connect your first-party customer data with intent, engagement, firmographic, and technographic intelligence to understand account activity in the context of the existing relationship.
Intent and engagement
See what customers are interested in now
Identify the topics customers are researching and how they're engaging with your brand to uncover changing interests and potential expansion opportunities.
Account prioritization
Focus on the changes that matter
Use account intelligence and AI-powered insights to help teams determine which customer accounts and opportunities deserve attention.
GTM activation
Put account context into action
Bring customer insights into the workflows your GTM teams use so new interests and important account changes can shape outreach and engagement.
Put customer intelligence to work across the lifecycle
Use what customers are researching and how they’re engaging to uncover growth opportunities and bring better context to customer conversations.
Identify cross-sell and upsell opportunities
See when customers research products, solutions, or use cases beyond what they already own so teams can recognize potential expansion opportunities.
Respond to competitive research
Spot when customer accounts research competitors or alternative solutions and give account teams more context for retention conversations.
Engage customers around emerging needs
Use current interests and account activity to shape campaigns, content, and outreach as customer priorities evolve.
Act on changing customer interests
Surface relevant account activity to the teams responsible for the relationship so they can follow up with the right context.
WHY DEMANDBASE
Connect what customers are doing to what your teams do next
Demandbase connects your customer context with B2B account intelligence, intent, and engagement signals so GTM teams can recognize meaningful changes and turn them into coordinated action.
CUSTOMER SUCCESS
Turn customer insights into more relevant experiences
See how IBM Consulting uses Demandbase to understand what clients are interested in and personalize engagement around their evolving needs.
"These account insights are invaluable – knowing what our clients are looking for and being able to proactively tailor and personalize their experience is a true win-win for both our clients and IBM."
Go deeper into Demandbase
Explore the capabilities that help your teams understand changing customer interests and act on new opportunities.
Intent
See how intent data reveals the topics and solutions your customers are researching beyond your own digital properties.
Account engagement
See how engagement data helps teams understand account activity and create more relevant experiences throughout the customer lifecycle.
Demandbase AI
See how AI grounded in your GTM context interprets account activity and helps teams understand where to focus and what to do next.
Explore Demandbase AI
Find more growth in the accounts you already have
See how Demandbase can help your teams uncover expansion opportunities, understand changing customer interests, and act with the context they need.
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