Demandbase FAQs

You’ve got ABM and GTM questions. We’ve got answers.

Your source for answers to frequently asked questions, definitions, and best practices for B2B account-based marketing, sales, revenue, and go-to-market teams.

    ABM vs ABX

    Learn about the difference between ABM and ABX and how both can help you go-to-market smarter.

    Buyer Persona

    What is a buyer persona in account-based marketing? ABM Glossary and Resources from the experts.

    Engagement Rate

    How do you measure an engagement rate in account-based marketing? ABM Glossary and Resources from the experts

    How to Choose a B2B Data Provider

    Choose the best B2B data provider for your business. Get tips on data accuracy, verification, segmentation, customization, and...

    Ideal Customer Profile

    What is an ideal customer profile in account-based marketing? ABM Glossary and Resources from the experts

    Inbound Marketing

    What do we mean by "inbound marketing" in account-based marketing? ABM Glossary and Resources from the experts.

    Personalization

    What is personalization in account-based marketing? ABM Glossary and Resources from the experts.

    Segmentation

    What is Segmentation in account-based marketing? ABM Glossary and Resources from the experts.

    Total Addressable Market

    What is the total addressable market in account-based marketing? ABM Glossary and Resources from the experts.

    What is Data Enrichment?

    Unlock the full potential of your data with data enrichment. Discover what it is and how B2B data...

    What is Display Advertising?

    Learn how display advertising can benefit B2B advertising strategies, and how to include ABM advertising and account-based advertising...

    What is Firmographic Data?

    Learn what firmographic data is, the different types, and how you can use it to identify and reach...

    What Is Marketing Orchestration?

    See how marketing orchestration can help you streamline go-to-market efforts, deliver more effective campaigns, and get all of...