Demandbase FAQs

You’ve got ABM and GTM questions. We’ve got answers.

Your source for answers to frequently asked questions, definitions, and best practices for B2B account-based marketing, sales, revenue, and go-to-market teams.

    What is ABX?

    Learn how account-based experience (ABX) differs from ABM to orchestrate relevant, trusted marketing and sales touches.

    What is ABM?

    Everything you need to know about Account-Based Marketing (ABM) and how the best B2B marketing is done.

    Personalization

    What is personalization in account-based marketing? ABM Glossary and Resources from the experts.

    Segmentation

    What is Segmentation in account-based marketing? ABM Glossary and Resources from the experts.

    Inbound Marketing

    What do we mean by "inbound marketing" in account-based marketing? ABM Glossary and Resources from the experts.

    Buyer Persona

    What is a buyer persona in account-based marketing? ABM Glossary and Resources from the experts.

    Total Addressable Market

    What is the total addressable market in account-based marketing? ABM Glossary and Resources from the experts.

    Engagement Rate

    How do you measure an engagement rate in account-based marketing? ABM Glossary and Resources from the experts

    Ideal Customer Profile

    Learn from Demandbase about how to pick your ideal customer profile in account-based marketing.

    What Is Marketing Orchestration?

    See how marketing orchestration can help you streamline go-to-market efforts, deliver more effective campaigns, and get all of...

    What is Data Enrichment?

    Unlock the full potential of your data with data enrichment. Discover what it is and how B2B data...

    What is Firmographic Data?

    Learn what firmographic data is, the different types, and how you can use it to identify and reach...

    How to Choose a B2B Data Provider

    Choose the best B2B marketing data provider for your business. Get tips on data accuracy, verification, segmentation, customization,...

    What is Display Advertising?

    Learn how display advertising can benefit B2B advertising strategies, and how to include ABM advertising and account-based advertising...

    ABM vs ABX

    Learn about the difference between ABM and ABX and how both can help you go-to-market smarter.