Demandbase FAQs Learn about B2B Go-to-Market, ABM, and Account-Based Experience Topics and Terms. Your source for answers to frequently asked questions, definitions, and best practices for B2B marketing, sales, and revenue teams. What is Account Intelligence? Find out everything you need to know about Account Intelligence to deliver a custom B2B experience, giving you a competitive advantage that increases sales. What is a B2B Go-to-Market Strategy? Discover what is and how to create a B2B go-to-market strategy for B2B products and services so you can chase the right audience and use your time and resources efficiently. What is B2B Market Segmentation? Discover all you need to know about B2B market segmentation so you can start engaging prospects more strategically and closing deals faster. What is B2B Omnichannel Marketing? Omni-what? Discover all you need to know about B2B omnichannel marketing and how it can help you open new doors for accounts to buy across channels. What is B2B Omnichannel Sales? Discover how an omnichannel sales strategy can help B2B organizations boost revenue by providing a more seamless and unified account experience. What is Buyer Persona? A summary of your ideal buyer, based on market research, data and hypothesis. The representation helps marketers define their ideal audience and it helps salespeople determine lead quality. This is getting inside the head of your buyer and predicting how they might act. What is Customer Segmentation? Discover customer segmentation and how to do it so you can start increasing customer loyalty, boosting conversions, and leading more successful campaigns. What is Data Cleaning? Learn about what data cleaning is and how it can help your organization make better decisions, reduce costs and launch more effective marketing and sales campaigns. What is Data Integrity? See how data integrity can help you put an end to bad data so you can make more precise decisions, prevent data loss, and avoid costly mistakes. What is a Demand-Side Platform (DSP)? Learn what a demand-side platform (DSP) is, how it works, and why our DSP was built specifically with B2B outcomes in mind. What is Engagement Rate? A measurement of likes, shares, comments or other interaction a particular piece of content receives. A basic tool most marketing and advertising agencies like to leverage. What is an Ideal Customer Profile (ICP)? Ideal Customer Profile is similar to Buyer Persona, but is an actual prospect with a specific job title or company that fits the script for your business to sell to. What is Inbound Marketing? This type of Marketing uses pull methods to engage with prospects who are already interested in your product or content. This could look like: following up with a web user after they read a blog post off your website. What is Intent Data? Find out all you need to know about intent data, so your marketing and sales teams can deliver more targeted, effective, and cost-efficient campaigns. What is Marketing Orchestration? See how marketing orchestration can help you streamline go-to-market efforts, deliver more effective campaigns, and get all of your teams on the same page. What is People-Based Advertising? Learn why people-based advertising is a more efficient and cost-effective method for reaching the right people in the right accounts. What is Personalization? Creating and distributing custom content for a potential customer or group of potential customers. This content still contains your brand message identity, but is tailored to appeal to the prospect. What is Segmentation? Breaking up your TAM (Total Addressable Market) into different consumer groups based on certain characteristics. In B2B this is typically Revenue and Industry as the key differentiators since we’re looking at companies and not people (B2C more like gender, age and income). What is the Target Account List (TAL)? The list of accounts and companies that are most likely to buy from you. This is who Sales and Marketing will focus their outbound efforts on, in order to bring as many of them into the funnel as possible. This list allows you to focus efforts where they will do the most good. What is Technographic Data? Learn about how technographic data can help you understand prospects’ current technology stacks, allowing you to target more effectively and boost revenue. What is the Total Addressable Market (TAM)? Describes the total potential revenue opportunity for a product or service. This is the biggest possible piece of the pie you could obtain. For example, the world’s oceans contain 20 million pounds of gold. What are the Types of Market Segmentation? See the main types of market segmentation and which ones are ideal for your organization so you can start targeting customers better and boosting sales.