You’ve got ABM and GTM questions. We’ve got answers.

Frequently asked questions about the Demandbase Marketplace and Developer Portal. Learn how to connect, build, and grow your tech ecosystem.

Discover how AI agents transform businesses. Learn about their benefits and applications in sales, marketing, and beyond to drive efficiency and growth.

Learn how we are uniquely positioned to address Chrome’s 3rd-party cookie deprecation.

Learn about the difference between ABM and ABX and how both can help you go-to-market smarter.

Learn how display advertising can benefit B2B advertising strategies, and how to include ABM advertising and account-based advertising into your digital mix.

B2B Buying Groups are what’s next for ABM and sales teams. Learn what buying groups are and how to use them to target B2B buying committees.

Choose the best B2B marketing data provider for your business. Get tips on data accuracy, verification, segmentation, customization, and compliance.

Learn what firmographic data is, the different types of data, and how you can use it to identify and reach your target audience successfully.

Unlock the full potential of your data with B2B data enrichment. Discover what it is and how B2B data enrichment can benefit your business.

Learn what a demand-side platform (DSP) is, how it works, and why our DSP was built specifically with B2B outcomes in mind.

Learn why people-based advertising is a more efficient and cost-effective method for reaching the right people in the right accounts.

Omni-what? Discover all you need to know about B2B omnichannel marketing and how it can help you open new doors for accounts to buy across channels.