Demandbase FAQs You’ve got ABM and GTM questions. We’ve got answers. Your source for answers to frequently asked questions, definitions, and best practices for B2B account-based marketing, sales, revenue, and go-to-market teams. Topic Account Based Marketing Account Targeting B2B Advertising B2B Sales & Marketing Data & Insights Go-to-Market Strategy Sales Intelligence Persona Customer Success Marketing Revenue Operations Sales Product ABX Advertising Data Sales Intelligence Clear filters 9 Types of Market Segmentation: A Complete Guide See the main types of market segmentation and which ones are ideal for your organization so you can... Learn more ABM vs ABX Learn about the difference between ABM and ABX and how both can help you go-to-market smarter. Learn more Buyer Persona What is a buyer persona in account-based marketing? ABM Glossary and Resources from the experts. Learn more Engagement Rate How do you measure an engagement rate in account-based marketing? ABM Glossary and Resources from the experts Learn more How to Choose a B2B Data Provider Choose the best B2B data provider for your business. Get tips on data accuracy, verification, segmentation, customization, and... Learn more How To Create A B2B Go-To-Market Strategy Discover how to create a B2B go-to-market strategy for B2B products so you can chase the right audience... Learn more Ideal Customer Profile What is an ideal customer profile in account-based marketing? ABM Glossary and Resources from the experts Learn more Inbound Marketing What do we mean by "inbound marketing" in account-based marketing? ABM Glossary and Resources from the experts. Learn more Personalization What is personalization in account-based marketing? ABM Glossary and Resources from the experts. Learn more Segmentation What is Segmentation in account-based marketing? ABM Glossary and Resources from the experts. Learn more The Ultimate Guide to B2B Omnichannel Marketing Omni-what? Discover all you need to know about B2B omnichannel marketing and how it can help you open... Learn more Total Addressable Market What is the total addressable market in account-based marketing? ABM Glossary and Resources from the experts. Learn more What is a B2B Buying Group? B2B Buying Groups are what’s next for ABM and sales teams. Learn what buying groups are and how... Learn more What Is a Demand-Side Platform (DSP)? Learn what a demand-side platform (DSP) is, how it works, and why our DSP was built specifically with... Learn more What is Account Intelligence? A Complete Guide Find out everything you need to know about Account Intelligence to deliver a custom B2B experience, giving you... Learn more What Is B2B Intent Data? How to Get It, Use It, and More Find out all you need to know about B2B intent data, so your marketing and sales teams can... Learn more What Is B2B Market Segmentation? A Complete Guide Discover all you need to know about B2B market segmentation so you can start engaging prospects more strategically... Learn more What Is B2B Omnichannel Sales? And Why It’s Important Discover how an omnichannel sales strategy can help B2B organizations boost revenue by providing a more seamless and... Learn more What Is Customer Segmentation? Definition & How-To Discover customer segmentation and how to do it so you can start increasing customer loyalty, boosting conversions, and... Learn more What Is Data Cleaning? A Complete Guide to Cleansing Your Data See how data cleaning can help your organization make better decisions, reduce costs and launch more effective marketing... Learn more What is Data Enrichment? Unlock the full potential of your data with data enrichment. Discover what it is and how B2B data... Learn more What Is Data Integrity? A Complete Guide See how data integrity can help your business put an end to bad data so you can make... Learn more What is Display Advertising? Learn how display advertising can benefit B2B advertising strategies, and how to include ABM advertising and account-based advertising... Learn more What is Firmographic Data? Learn what firmographic data is, the different types, and how you can use it to identify and reach... Learn more What Is Marketing Orchestration? See how marketing orchestration can help you streamline go-to-market efforts, deliver more effective campaigns, and get all of... Learn more What Is People-Based Advertising? Learn why people-based advertising is a more efficient and cost-effective method for reaching the right people in the... Learn more What Is Technographic Data? How to Get & Use It See how technographic data can help you understand prospects' current technology stacks, allowing you to target more effectively... Learn more
9 Types of Market Segmentation: A Complete Guide See the main types of market segmentation and which ones are ideal for your organization so you can... Learn more
ABM vs ABX Learn about the difference between ABM and ABX and how both can help you go-to-market smarter. Learn more
Buyer Persona What is a buyer persona in account-based marketing? ABM Glossary and Resources from the experts. Learn more
Engagement Rate How do you measure an engagement rate in account-based marketing? ABM Glossary and Resources from the experts Learn more
How to Choose a B2B Data Provider Choose the best B2B data provider for your business. Get tips on data accuracy, verification, segmentation, customization, and... Learn more
How To Create A B2B Go-To-Market Strategy Discover how to create a B2B go-to-market strategy for B2B products so you can chase the right audience... Learn more
Ideal Customer Profile What is an ideal customer profile in account-based marketing? ABM Glossary and Resources from the experts Learn more
Inbound Marketing What do we mean by "inbound marketing" in account-based marketing? ABM Glossary and Resources from the experts. Learn more
Personalization What is personalization in account-based marketing? ABM Glossary and Resources from the experts. Learn more
Segmentation What is Segmentation in account-based marketing? ABM Glossary and Resources from the experts. Learn more
The Ultimate Guide to B2B Omnichannel Marketing Omni-what? Discover all you need to know about B2B omnichannel marketing and how it can help you open... Learn more
Total Addressable Market What is the total addressable market in account-based marketing? ABM Glossary and Resources from the experts. Learn more
What is a B2B Buying Group? B2B Buying Groups are what’s next for ABM and sales teams. Learn what buying groups are and how... Learn more
What Is a Demand-Side Platform (DSP)? Learn what a demand-side platform (DSP) is, how it works, and why our DSP was built specifically with... Learn more
What is Account Intelligence? A Complete Guide Find out everything you need to know about Account Intelligence to deliver a custom B2B experience, giving you... Learn more
What Is B2B Intent Data? How to Get It, Use It, and More Find out all you need to know about B2B intent data, so your marketing and sales teams can... Learn more
What Is B2B Market Segmentation? A Complete Guide Discover all you need to know about B2B market segmentation so you can start engaging prospects more strategically... Learn more
What Is B2B Omnichannel Sales? And Why It’s Important Discover how an omnichannel sales strategy can help B2B organizations boost revenue by providing a more seamless and... Learn more
What Is Customer Segmentation? Definition & How-To Discover customer segmentation and how to do it so you can start increasing customer loyalty, boosting conversions, and... Learn more
What Is Data Cleaning? A Complete Guide to Cleansing Your Data See how data cleaning can help your organization make better decisions, reduce costs and launch more effective marketing... Learn more
What is Data Enrichment? Unlock the full potential of your data with data enrichment. Discover what it is and how B2B data... Learn more
What Is Data Integrity? A Complete Guide See how data integrity can help your business put an end to bad data so you can make... Learn more
What is Display Advertising? Learn how display advertising can benefit B2B advertising strategies, and how to include ABM advertising and account-based advertising... Learn more
What is Firmographic Data? Learn what firmographic data is, the different types, and how you can use it to identify and reach... Learn more
What Is Marketing Orchestration? See how marketing orchestration can help you streamline go-to-market efforts, deliver more effective campaigns, and get all of... Learn more
What Is People-Based Advertising? Learn why people-based advertising is a more efficient and cost-effective method for reaching the right people in the... Learn more
What Is Technographic Data? How to Get & Use It See how technographic data can help you understand prospects' current technology stacks, allowing you to target more effectively... Learn more
