Ideal Customer Profile

Navigating the Role of Ideal Customer Profile (ICP) in ABM Strategies

What is Ideal Customer Profile (ICP)?

Ideal Customer Profile is similar to Buyer Persona, but is an actual prospect with a specific job title or company that fits the script for your business to sell to.

How it applies with ABM

With ABM tools you can create a list of Target Accounts that are based on your Ideal Customer Profile. Stop wasting time going after random prospects, and instead go after ideal customers.

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