Ideal Customer Profile Navigating the Role of Ideal Customer Profile (ICP) in ABM Strategies What is Ideal Customer Profile (ICP)? Ideal Customer Profile is similar to Buyer Persona, but is an actual prospect with a specific job title or company that fits the script for your business to sell to. How it applies with ABM With ABM tools you can create a list of Target Accounts that are based on your Ideal Customer Profile. Stop wasting time going after random prospects, and instead go after ideal customers. Go back to glossary Recommended resources Customer Stories Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the... Read their stories Certification: Be the ABM hero at your organization Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with... Get certified Find the Right Account-Based Solution for Your Organization Scouting for a suitable ABM platform? This guide outlines what to look for. Read now
Customer Stories Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the... Read their stories
Certification: Be the ABM hero at your organization Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with... Get certified
Find the Right Account-Based Solution for Your Organization Scouting for a suitable ABM platform? This guide outlines what to look for. Read now
