Looking for the Right Account-Based Marketing Solution?

The Definitive Guide to Choosing an ABM Platform

Scouting for a suitable ABM platform? This guide outlines what to look for, including:

  • 5 ABM processes known as Build, Find, Engage, Close and Measure
  • Questions to consider under each of these steps to ensure you’re thinking about the full ABM experience
  • Other factors to consider beyond platform features

Get the Guide

A vendor agnostic evaluation of the important factors to consider as you think about your ABM strategy.

With comprehensive and point solutions alike purporting to provide account-based marketing, it’s tough to know what questions to ask to find the right solution for your organization.

Learn to frame up the following questions to ask your potential vendors:

  • Can their platform easily use your audiences to execute via other channels like email campaigns, direct mail, advertising or website personalization?
  • Does the platform clean, unify, and visualize your CRM data with reliable, up-to-date data management?
  • Does the vendor’s ABM platform have multiple models to predict opportunities for multiple product lines or business units?
  • Is the platform capable of running campaigns that target key accounts, buying committees within those accounts, and optimizing bids based on their intent?

Download the Definitive Guide to Choosing an ABM Platform Today!

The Definitive Guide to Choosing an Account-based Marketing Platform