The 40 Best Account-Based Marketing (ABM) Solutions for 2025 (Based on Real User Reviews)

ABM platforms have become essential infrastructure for B2B companies, with organizations investing anywhere from $35,000 to over $1 million annually in these solutions.

For larger enterprises with advanced requirements, ABM budgets can exceed $5 million.

Yet many ABM programs fail to deliver expected ROI due to poor platform selection or worse — inadequate implementation.

What does this actually cost you?

Well, let’s see:

• Wrong platform = 6-12 months of wasted implementation time
• Poor data integration = 30-40% lower account match rates
• Inadequate implementation = fragmented buyer experiences and lost deals
• Weak analytics = inability to prove marketing impact

The traditional approach of selecting an ABM platform – comparing feature lists and running staged demos – doesn’t work anymore. But there’s a better way.

Core Evaluation Criteria

Your ABM platform selection should be driven by three fundamental considerations:

Business Alignment & Scale

Your preferred solution must align with your organization’s go-to-market strategy, account targeting, and technical capabilities.

Consider your team size, the number of target accounts you’ll manage, and your existing tech stack integration requirements.

Data Management Capabilities

The foundation of successful ABM lies in robust data management. Evaluate how each platform handles account identification, data enrichment, and intent signal processing.

Consider whether the solution can effectively aggregate and normalize data from your existing CRM, marketing automation, and third-party sources.

Implementation & ROI Timeline

Factor in not just the platform cost, but the total investment required for successful implementation. This includes team training, integration work, and the time needed to see measurable results.

Most organizations should expect a 3-6 month period before seeing significant ABM program impact.

Critical Features to Consider

When evaluating specific solutions, prioritize these key capabilities:

• Account Intelligence & Insights. 
  • How effectively does the platform identify and prioritize target accounts?
  • What depth of intent data and behavioral analytics are available?
• Cross-Channel Orchestration
  • Can the platform coordinate personalized experiences across multiple touchpoints?
  • How seamlessly does it integrate with your existing marketing and sales tools?
• Reporting & Attribution 
  • Does the platform provide clear visibility into account engagement and campaign performance?
  • Can it attribute revenue impact across complex B2B buying journeys?

With these considerations in mind, the following ABM tools stand out as top-tier solutions to help you drive measurable results.

1. Demandbase One

Demandbase One is a comprehensive account-based marketing platform designed to unify sales and marketing efforts for B2B enterprises.

It integrates first-party and third-party data with AI-driven insights, enabling organizations to identify, engage, and close deals with high-value accounts more effectively.

A standout feature of Demandbase One is its ability to integrate different data sources into a single, cohesive view of target accounts. This unified perspective facilitates better alignment between sales and marketing teams, ensuring that both are working towards common objectives with consistent information.

Key Features

• Engagement Minutes. Tracks and quantifies engagement activities from each individual within target accounts, assigning values based on interaction depth and relevance. This enables teams to measure true account engagement rather than relying on superficial metrics, allowing for targeted outreach when engagement is high.
  
• Selectors. Offers flexible filtering criteria to create custom reports, define journey stages, segment lists, and audience filters. This feature enables users to isolate specific accounts or audiences based on customized parameters.
  
• Account Lists and Segments. Allows for seamless organization of accounts into focused lists or segments. These groups can be tailored based on criteria such as account industry, size, or buying intent, enabling marketers to streamline account-specific campaigns and manage audiences effectively across the pipeline.
  
• Intent Data Integration. Merges both first-party and third-party intent signals to help identify accounts showing active interest in specific topics or keywords. This insight reveals which accounts are researching relevant industry topics, helping sales and marketing prioritize outreach efforts with those actively considering solutions.By Keyword:By Geolocation:
  
• Pipeline Predict Score. Uses AI-driven predictions to gauge the likelihood of target accounts converting within a given timeframe, guiding sales and marketing in identifying the highest-potential opportunities. By forecasting pipeline progression, this feature helps teams allocate resources to accounts most likely to convert.
  
• Qualification Score. Evaluates the overall potential of accounts to transition into qualified opportunities by considering factors like account size, industry, and historical engagement. This feature streamlines the qualification process, ensuring sales focuses on high-value accounts aligned with business objectives.
  
• Journey Stages. Monitors accounts through distinct buying stages, allowing teams to track progression from awareness to decision-making. With clearly defined stages, Demandbase One provides clarity on where each account stands, enabling tailored strategies and accelerating movement through the buyer journey.
  
• Dashboards and Reports. Customizable dashboards that offer real-time insights and detailed analytics, helping teams measure campaign success, track engagement, and monitor account-based activities. These reports can be tailored to specific metrics, providing transparency and supporting data-driven decision-making across the organization.
  
• Sales Intelligence. Delivers actionable insights to help sales teams prioritize accounts, recognize key decision-makers, and understand potential pain points. This feature strengthens engagement by ensuring that sales approaches are aligned with account needs and informed by real-time data.
  
• Site Visit Intelligence. Monitors account activity on your website, identifying frequently visited pages and analyzing behavior patterns. It can even recommend key contacts from anonymous visitors, enabling teams to engage with prospects during periods of peak interest.
  

Why Companies Prefer Demandbase

“The platform is very intuitive and we were able to use most of the features from day one. The implementation has started in demo stage – we’ve didn’t have to personalise it much before the first use.” — Karolina O. (Read full review).

“The holistic view of accounts provided by Demandbase One is invaluable. It offers a comprehensive perspective on all relevant information about each account, including the associated people from Salesforce, whether they are leads or contacts, as well as the level and type of engagement.” — Christopher C. (Read full review).

“Demandbase offers a sophisticated suite of tools for marketing & sales teams. Our program has had great success taking full advantage of Advertising tools such as predictive scoring, intent models, and personalization to not only identify our best accounts but serve up the right ads at the right moment.” — Mick B. (Read full review).

What Real Customers Are Saying About Demandbase

Read Case Study → Fivetran Account Executive Calls Demandbase His “Sales Detective”

Read Case Study → IBM Uses Demandbase Personalization to Launch Successful US Open Campaign

Read Case Study → Workforce Software Sees 121% Increase in in-market Account Engagement Over a 6-month Period

2. 6Sense

6sense is an AI-powered account engagement platform designed to support B2B companies in achieving predictable revenue growth by uncovering hidden buying behavior.

It enables sales and marketing teams to prioritize accounts effectively, leveraging data to personalize multi-channel campaigns and engage the right prospects at the right time.

For example, 6Sense offers the ability to identify in-market accounts early in the buyer’s journey.

Using predictive analytics, the platform analyzes an extensive range of behavioral data to forecast with a high level of accuracy (claims 85%) which companies are likely to make a purchase, and when.

This intelligence allows teams to focus their efforts on high-value prospects, making marketing outreach and sales engagement more effective and resource-efficient.

Top Features

• Ad Library and Targeted Advertising. Maintains a repository of creative assets for targeted ad campaigns. This feature allows users to leverage account insights in crafting ads that align with account needs and preferences, increasing the relevance and impact of ad campaigns.
• Campaign Orchestration. Orchestrate multi-channel, multi-touch campaigns specifically tailored to account segments. This feature enables users to execute targeted campaigns across channels like email, ads, and social media, with messaging that resonates based on each account’s engagement stage.
• Account Identification. Allows users to discover anonymous buying signals, identifying potential customers early in their journey. By analyzing behavioral and intent data, 6sense helps companies recognize accounts that are showing interest, even before they engage directly.

Advantages

• Data-Driven Campaign Personalization. 6Sense enhances ABM strategies by offering detailed data and refined targeting options. This enables tailored campaigns that leverage real-time intent signals [Read full review].
• Boosted Sales Effectiveness. Sales teams benefit from 6Sense’s ability to highlight high-intent prospects and provide comprehensive account insights [Read full review].
• AI-Powered Targeting Precision. The AI capabilities in 6Sense improves targeting accuracy and conversion rates, allowing teams to focus on the right accounts at the most strategic moments [Read full review].

Disadvantages

• Complex Onboarding Process. For new users, mastering 6Sense can feel challenging, as its extensive features require a significant learning period to maximize its potential [Read full review].
• Demanding Setup and Data Management. Implementing 6Sense is often time-intensive, particularly for teams without dedicated resources. Additionally, the sheer volume of data can be overwhelming [Read full review].
• Limitations with Prospect Anonymity. Although 6Sense is well-equipped at identifying active interest, many prospects remain anonymous, making direct engagement challenging [Read full review].

Pricing

Contact 6Sense directly for a personalized quote.

3. ZoomInfo

ZoomInfo is a B2B sales intelligence platform that provides comprehensive business data and tools to enhance sales, marketing and recruitment efforts.

It offers a continually updated database, which includes detailed profiles of over 150 million business professionals and 14 million companies. This extensive coverage allows users to access accurate contact information, company insights, and organizational hierarchies, facilitating targeted outreach and informed decision-making.

Top Features

• ReachOut Extension. This Chrome extension allows users to access essential contact information directly from their browser without needing to switch platforms.
• FormComplete. Streamlines lead capture by automatically populating web forms with rich data.
• Org Charts. Enables users gain a visual understanding of company hierarchies. This feature highlights key decision-makers and influencers within target companies, helping teams approach the right contacts strategically and avoid redundant outreach.
• InboxAI. Analyzes email interactions to offer insights into communication patterns, response rates, and sentiment.
• WebSights. Identifies anonymous visitors to a company’s website and provides their organizational information.

Advantages

• Comprehensive and Intuitive Interface. ZoomInfo is praised for its intuitive interface, simplifying tasks like list uploads, and contact searches, which streamlines event preparation and targeted outreach [Read full review].
• Seamless CRM Integration. The platform is easy to implement and integrates effortlessly with centralized CRM systems, providing daily value across various departments [Read full review].
• Boost Leads with Intent-Based Targeting. ZoomInfo enhances lead data from events and leverages intent searches to identify and attract ideal clients, with a smooth and supportive implementation process [Read full review].

Disadvantages

• Lag in Performance. Users report slow data loading and partial data updates, even with stable internet, which can reduce the platform’s overall efficiency [Read full review].
• Complicated Setup and Billing Process. Setting up ZoomInfo, especially without credit card billing, is complex. The SKU structure for different features can be unclear, leading to confusion about purchased versus necessary functionalities, resulting in added expenses [Read full review].
• Issues with Speed and Data Accuracy. ZoomInfo can struggle with speed, particularly when sifting through large datasets. Users also note data accuracy issues and limitations in workflow automation, especially when working across multiple platforms [Read full review].
• High Cost and Steep Learning Curve. While ZoomInfo offers robust features, its high cost can be a barrier for some users. The platform’s AI isn’t always precise in its recommendations [Read full review].

Pricing

Contact ZoomInfo directly for a personalized quote.

4. Rollworks

RollWorks is an account-based marketing software that aligns marketing and sales teams, enabling B2B companies to identify, engage, and grow revenue from high-value accounts.

The platform utilizes a proprietary database of over 18 million vetted B2B companies, allowing users to create target account lists (TAL) efficiently. It then employs machine learning models to score these accounts and prioritize those most likely to convert, ensuring that marketing and sales efforts are focused on high-potential opportunities.

A notable feature on RollWorks is the ‘Command Centre’ — a centralized dashboard that consolidates data signals—such as fit, intent, and engagement—into a unified interface.

This feature provides actionable insights and recommendations, allowing users to prioritize accounts, execute targeted actions directly from the dashboard, and monitor account progression through customized journey stages.

Top Features

• Journey Stages. Tracks account progression through the sales funnel, allowing for tailored engagement strategies at each stage.
• Site Traffic Revealer. Reveals anonymous website visitors, providing insights into account behavior and informing engagement strategies.
• BidIQ (Account-Based Advertising). AI-powered bidding system that optimizes ad placements across various digital channels, including web, social, native, and mobile platforms.

Advantages

• Highly Customizable. RollWorks provides a flexible ABM platform with robust campaign management tools. One of its main highlights is the alert systems that show users increased account activity [Read full review].
• Fast Setup. RollWorks offers reliable customer support, making it quick and easy to set up [Read full review].
• User-Friendly Interface. Using Rollworks comes with ease — especially due to the simplicity of the user interface [Read full review].

Disadvantages

• Journey Stages Limitation. The current 90-day lookback period in Journey Stages is insufficient for users with extended sales cycles, which limits the tool’s effectiveness in tracking long-term engagement [Read full review].
• Limited Filtering Options. Users report that filtering lacks flexibility, particularly when building segmented lists. The inability to combine “and” and “or” filters limits the specificity of audience segments [Read full review].
• Data Hygiene Challenges. Users note that without strong data hygiene in platforms like HubSpot or Salesforce, it can be challenging to get full value from RollWorks. Manually reviewing accounts adds time, and targeting enterprise-level accounts can be costly due to the difficulty in narrowing down titles for specific playbooks [Read full review].

Pricing

Contact RollWorks directly for a personalized quote.

5. Leadfeeder (now Dealfront)

Leadfeeder is a B2B lead generation and website visitor tracking platform that transforms anonymous website traffic into actionable sales leads.

It works by integrating tools like Google Analytics and CRM systems to reveal which organizations are engaging with your site, their browsing behavior, and potential points of contact within those companies.

Leadfeeder also features ‘Leadfeeder Tracker’, a Javascript snippet added to websites to monitor website visitor activity. It utilizes a combination of static and dynamic IP databases, along with AI and machine learning algorithms, to accurately identify companies, even when employees work remotely.

Top Features

• Custom Feeds and Filters. Allows users to create and save custom feeds based on criteria such as company size, location, and behavior, facilitating efficient lead segmentation and management.
• Website Form Tracking. Monitors form submissions to detect and identify companies and their employees showing significant interest in your products or services.
• Automatic Lead Scoring. Ranks leads based on their web activity and engagement level, allowing sales teams to prioritize efforts on the most promising prospects.

Advantages

• All-in-One Sales Workflow Solution. Dealfront simplifies sales processes by combining lead management, deal tracking, and sales forecasting into a single, customizable dashboard [Read full review].
• Streamlined Lead Management. Dealfront integrates easily with CRM systems and delivers comprehensive visitor activity reports. This enables businesses to identify and engage potential leads while minimizing duplicate entries [Read full review].
• Targeting the DACH Market Made Easy. With its extensive database and intuitive interface, Dealfront is perfectly suited for targeting the DACH region. New users find the platform easy to navigate, requiring minimal training, and the responsive customer support enhances the overall user experience [Read full review].

Disadvantages

• Inaccurate IP Recognition and Renewal Issues. Users in specialized industries, such as medical instruments, report that Dealfront’s IP recognition service often misidentifies visitors, categorizing unrelated industries as potential leads. The platform also requires manual filtering for accurate contacts, which can be time-consuming and yield limited results [Read full review].
• Occasional Accuracy Issues in Visitor Identification. While Dealfront uses advanced algorithms, some users experience inaccuracies in identifying anonymous visitors, affecting lead generation and follow-up efforts [Read full review].
• Inability to Filter by First Activity. Dealfront’s filtering options are limited, with no ability to filter feeds based on the “first activity” interaction. Users looking to track specific traffic sources, like Paid Search, find this lack of filtering flexibility restrictive [Read full review].

Pricing

• Free. $0 per month.
• Paid. Starting at $99 per month.

6. Terminus ABM Platform

Terminus is an ABM platform that unifies and enhances GTM strategies for B2B organizations.

By integrating data, multi-channel engagement, and analytics, Terminus enables marketing and sales teams to identify, engage, and measure interactions with high-value accounts throughout their lifecycle.

A major selling point for Terminus is its ‘Prospect Engine’ — which leverages intelligent account and contact data, to identify and score potential customers. This engine uncovers best-fit accounts (even those not in the CRM) by analyzing in-marketing signals and intent data from Bombora.

Top Features

• Engagement Hub. Offers multiple native channels for account engagement, including Ad Experiences, Email Experiences, Chat Experiences, and Web Experiences. 
  • For instance, Ad Experiences enable targeted campaigns across hundreds of ad networks, reaching audiences on over half a million websites.
• Data Studio. An embedded Customer Data Platform (CDP) that unifies first-party CRM and Marketing Automation Platform (MAP) data with firmographic, behavioral, engagement, intent, psychographic, and relationship data.
• Measurement Studio. Provides a user-friendly analytics and attribution engine to analyze the impact of go-to-market activities, from campaign-specific reporting to board-level dashboards.

Advantages

• Simplified Email Signature Management. Terminus ‘Email Experiences’ streamlines company email signature management. The platform ensures consistent updates to banners and employee information across all signatures with ease [Read full review].
• Advanced Targeting. Terminus offers powerful targeting capabilities within an intuitive interface. Users also enjoy a dedicated account team committed to optimizing campaign performance and providing valuable insights [Read full review].
• Improved Customer Engagement. With Salesforce integration, Terminus enhances customer engagement by monitoring visitor actions on company websites and delivering informative reports [Read full review].

Disadvantages

• Strict Creative Upload Requirements. Users find the creative upload process overly detailed, with specific file naming and format requirements that can slow down workflow [Read full review].
• Inconsistent User Experience and Loading Issues. While support is readily available, some users experience inconsistency in the platform’s UX, with occasional loading issues when updating campaigns or uploading targeted lists, which can affect campaign management [Read full review].
• Delayed Reporting Data. The platform’s reporting data has a delay of one to two days, limiting users who prefer real-time insights for quicker decision-making [Read full review].

Pricing

Contact Terminus directly for a personalized quote.

7. Marketo Engage

Adobe Marketo Engage is a marketing automation platform that streamlines and enhances marketing efforts across various channels. It enables businesses to plan, execute, and measure campaigns, facilitating personalized engagement with prospects and customers.

For marketers looking to automate complex workflows based on specific triggers and filters, Marketo Engage features ‘Smart Campaigns’. This functionality enables you to create dynamic, multi-step campaigns that adapt to individual behaviors and preferences, ensuring timely and relevant interactions.

The platform’s Engagement Programs further support nurturing efforts by delivering content to leads, nurturing engagement throughout the buyer’s journey.

Top Features

• Dynamic Chat. Features AI-powered conversational marketing tools that engage customers in real-time, accelerating the sales cycle and enhancing customer experience.
• Lead Scoring. Employs advanced lead scoring models to identify and prioritize high-potential prospects, optimizing resource allocation and sales efforts.
• Predictive Content. Leverages AI to recommend personalized content, enhancing user engagement and conversion rates.
• Program Analysis. Provides detailed insights into the performance of marketing programs, enabling data-driven decision-making and continuous optimization.

Advantages

• Seamless Workflow with Extensive Integrations. Adobe Marketo Engage offers robust integration capabilities with various tools, including webinars, AdWords, and CRM systems, ensuring a smooth workflow [Read full review].
• All-in-One Campaign Management Solution. The platform provides a user-friendly platform for managing customer data and executing a wide range of marketing campaigns, simplifying the process for marketers [Read full review].

Disadvantages

• Poor Usability and Outdated Interface. Adobe Marketo Engage offers an interface that some find outdated and unintuitive. Without extensive training, it can be difficult to navigate. The high cost, combined with the need for additional modules, makes it less accessible to smaller businesses [Read full review].
• Limited Customization. Marketo’s automation features are less customizable compared to other competitors, and its reporting capabilities are inefficient [Read full review].
• Performance Issues. The platform occasionally experiences slow performance, and some advanced features demand a high learning curve, making it less suitable for smaller teams [Read full review].

Pricing

Contact Adobe directly for a personalized quote.

8. Salesforce

Salesforce is a cloud-based Customer Relationship Management (CRM) platform that offers a suite of tools designed to help businesses manage customer interactions, streamline processes, and enhance profitability.

It integrates sales, service, marketing, commerce, and IT functions into a unified platform, enabling organizations to gain a unified view of their customers, facilitating personalized engagement and informed decision-making.

One major advantage Salesforce has over its competitors is its scalability and customization capabilities. The platform is built to accommodate businesses of all sizes, from small startups to large enterprises, allowing users to tailor functionalities to meet specific industry needs and business processes.

Salesforce also offers a vast ecosystem of third-party applications available through the Salesforce AppExchange. With this, organizations can extend the platform’s capabilities, integrating seamlessly with existing systems.

Top Features

• Einstein AI. Integrated artificial intelligence providing predictive analytics, insights, and automation across Salesforce applications.
• Sales Cloud. Sales automation tool that manages leads, opportunities, and customer interactions, providing sales teams with real-time insights and collaboration capabilities to close deals faster.
• Service Cloud. Customer service platform offering case management, knowledge base, and support automation, enabling service teams to deliver personalized and efficient customer support across multiple channels.
• Marketing Cloud. Suite of marketing automation tools for email marketing, social media engagement, and customer journey management.
• Analytics Cloud. A business intelligence platform that provides advanced data visualization and analytics, enabling users to gain actionable insights and make informed decisions based on real-time data.

Advantages

• Omnichannel Customer Engagement. Salesforce Marketing Cloud is built to streamline customer interactions across various channels, including email, mobile, social media, and web [Read full review].
• Personalized Messaging in Every Interaction. The platform helps marketers to deliver tailored messaging at every stage of the consumer journey, from lead acquisition to nurturing and engaging brand advocates [Read full review].
• Efficient Account Management. Salesforce Marketing Cloud’s Account Engagement feature helps you manage accounts easily by adding labels for key details like dates, times, and contact information [Read full review].

Disadvantages

• Poor Performance for Large Datasets.  Users complain of slow load times, particularly in heavily customized environments or when processing large datasets [Read full review].
• Limited Email Management Features. Salesforce lacks certain email management features, such as the ability to mark emails as unread after they’ve been opened, which would allow users to keep important messages in their Unread Emails dashboard for easy follow-up [Read full review].
• Developer Console Limitations. Developers express frustration with Salesforce’s Developer Console, particularly when working with large codebases. The console is slow to load and save classes or components, making it inefficient for extensive development work [Read full review].

Pricing

Salesforce offers a 30-day free trial.

9. Triblio (now Foundry ABM)

Triblio, now integrated into Foundry, is an ABM platform that empowers B2B organizations in identifying, engaging, and converting high-value accounts.

The platform combines intent data, multi-channel orchestration, and sales activation tools, enabling marketing and sales teams to collaborate effectively. This approach is similar to 6Sense and Marketo Engage —particularly in offering  personalized and timely interactions throughout the buyer’s journey.

Triblio’s ‘Orchestration Canvas’ often takes the spotlight as a visual campaign builder that allows users to design and execute complex, multi-step ABM campaigns across various channels. This tool enables marketers to map out personalized engagement strategies, incorporating elements such as account-based advertising, web personalization, and sales outreach.

Top Features

• Intent Data. Leverages proprietary algorithms to analyze billions of monthly interactions and identify accounts exhibiting buying signals.
• Smart Pages. Creates personalized landing pages for individual accounts, delivering content that addresses specific needs and interests.
• Web Personalization. Offers tools to customize website content and experiences for target accounts.

Advantages

• Effortless Setup. Users find the integration setup process remarkably simple, with a wide variety of options available [Read full review].
• Multi-Channel Engagement with Sales Enablement. Foundry ABM enables engagement across multiple channels and tactics at once, supporting advanced coordination. With website personalization, integrated reporting with Salesforce, and easy-to-use sales enablement tools, teams can quickly adopt and benefit from its features [Read full review].
• Ideal for Scaling ABM. Foundry ABM is a good choice for organizations looking to scale account-based marketing efforts, particularly those needing smooth integration with major CRM platforms [Read full review].

Disadvantages

• Slow Initial Report Generation. Initial report generation can be slow and challenging [Read full review]
• Outdated Documentation for New Features. Although Foundry’s rapid product development is appreciated, users would benefit from updated documentation, as some features currently have outdated guides and screenshots [Read full review].
• Session Management and Load Times. Users experience session timeouts after periods of inactivity, leading to redirection to the homepage upon re-login. Additionally, searches and analytics can have lengthy load times [Read full review].

Pricing

Contact Foundry directly for a personalized quote.

10. Hubspot Marketing Hub

HubSpot Marketing Hub is another marketing automation platform that streamlines and enhances inbound marketing efforts for businesses.

The platform integrates a suite of tools—including email marketing, social media management, content creation, and analytics. This enables marketers to attract, engage, and delight customers throughout their journey.

With HubSpot, users can create advanced workflows that automate repetitive tasks and nurture leads effectively. These workflows can be tailored based on user behavior, ensuring personalized communication that adapts to individual interactions.

Users looking to enhance their campaign performance can also leverage HubSpot’s ‘Adaptive Testing’, which automatically optimizes content variations to identify the most effective approach.

Top Features

• Multi-Touch Revenue Attribution. Provides insights into how various marketing efforts contribute to revenue generation.
• Landing Pages and Forms. Build and customize landing pages and forms to capture leads, with A/B testing capabilities to optimize conversion rates.
• Social Media Management. Schedule, publish, and monitor social media posts across multiple platforms from a single dashboard, streamlining social media marketing efforts.
• Content Creation Tools. Utilize blogging and content management features to create, optimize, and publish content that attracts and engages your target audience.
• CRM Integration. Integrates with HubSpot’s free CRM, ensuring alignment between marketing, sales, and customer service teams for a cohesive customer experience.

Advantages

• Streamlined Event Management Process. HubSpot’s integration with Zoom streamlines webinar registrant management, while its enhanced social media features simplify post scheduling and execution [Read full review].
• All-in-One B2B Marketing Solution. HubSpot provides a user-friendly interface that supports every aspect of a B2B marketing strategy, from lead generation to analytics [Read full review].
• Access to HubSpot Ecosystem. The Marketing Hub serves as an accessible entry point into HubSpot’s ecosystem, offering tools that enhance email marketing and campaign management [Read full review].

Disadvantages

• Steep Pricing Tiers for Advanced Features. HubSpot’s pricing structure can be restrictive for small businesses, as advanced features come with steep cost increases. Additionally, the lack of right-to-left (RTL) email features limits users who need this capability, forcing them to rely on other platforms like Mailchimp [Read full review].
• High Cost for Automation Features. HubSpot offers only basic automation at lower pricing levels. To access more advanced workflows and campaign capabilities, users must upgrade to the Pro tier, which is costly for smaller companies [Read full review].
• Data Management Challenges with Multiple Systems. Data consistency between HubSpot and other CRMs can be difficult to maintain, especially when HubSpot isn’t the primary CRM [Read full review].

Pricing

• Free. $0 per user/month.
• Starter. $20 per user/month.
• Professional. $890 per month for 3 seats.
• Enterprise. $3,600 per month for 5 seats.

11. Datanyze

Datanyze is a sales intelligence and lead generation platform that assists B2B professionals in identifying and connecting with potential prospects.

The tool provides  actionable contact information—such as email addresses, direct dials, and mobile numbers— streamlining the prospecting process, which enables sales and marketing teams to engage with their ideal customers better.

One Datanyze’s core feature is its Chrome extension — which allows users to access contact and company data directly from LinkedIn profiles and company websites without leaving their browser. Users simply have to hover over a LinkedIn profile or company websites, and they can quickly retrieve essential contact details, streamlining their workflow and saving valuable time.

Top Features

• Technographic Data. Analyzes millions of data points across the web to determine the technology stack of over 35 million companies.
• Custom Alerts. Allows users to set up custom alerts and notifications when a website starts or stops using certain web technologies
• Email Finder Tool. Users can search for any contact’s email address without leaving the page they are browsing by simply highlighting their name and clicking to reveal Datanyze’s best suggestion.
• Salesforce Integration. Enables seamless export of contact information to Salesforce, with automatic filling of lead and contact details, eliminating the need for manual data entry.
• Prospect List Management. Organizes new contacts into prospect lists, which can be pushed to CRM, Google Sheets, or sales email tools.

Advantages

• Powerful Profile Enrichment Tool. The ‘Connector’ feature enriches user profiles with real-time data on millions of companies [Read full review].
• Compatible and Informative Tool. Datanyze integrates well as both a website tool and Chrome extension, providing company insights, such as visitor information and technologies used, which aids in targeted account outreach [Read full review].
• Efficient LinkedIn Integration. The Chrome extension works effectively with LinkedIn, allowing users to quickly gather contact information like emails and phone numbers, especially useful for clients in the U.S. and Europe [Read full review].

Disadvantages

• Login Verification and Poor Customer Support. Users report issues with Datanyze’s login verification, which sometimes prevents access to their databases. Customer support is also unresponsive, leading to frustration and inability to resolve login issues [Read full review].
• Data Accuracy and Regional Limitations. Datanyze’s data accuracy can be inconsistent, with some users finding limited information beyond generic company HQ numbers. Users targeting regions like India and APAC find the data coverage lacking [Read full review].
• High Pricing for Paid Plans. The platform offers free, starter, and pro plans, but some users feel the higher-tier plans are expensive relative to the features provided [Read full review].
• Outdated Contact Information. Users occasionally encounter outdated contact information for people who no longer work at a company. They suggest that Datanyze could improve by sourcing fresher data [Read full review].

Pricing

• Nyze Lite. $0 per month.
• Nyze Pro 1. $21 per month.
• Nyze Pro 2. $39 per month.

12. Clearbit (now Breeze Intelligence for HubSpot)

Clearbit is a data activation platform designed to enhance B2B marketing and sales efforts by providing real-time intelligence on companies and individuals.

The platform features a ‘Data Enrichment’ service, which appends over 100 B2B attributes to existing records, including firmographic details, technographic data, and contact information.

This enrichment process ensures that sales and marketing teams have access to up-to-date and comprehensive profiles, facilitating more informed decision-making and targeted outreach.

Top Features

• Clearbit Reveal. Identifies anonymous website visitors by matching IP addresses to company information, enabling businesses to engage potential leads who have shown interest but have not yet converted.
• Prospector. Assists in building targeted lead lists by filtering prospects based on specific criteria such as industry, company size, and job title.
• API Integration. Offers robust API integration for CRM systems, marketing automation platforms, and other tools, ensuring data consistency across the organization.
• Form Shortening. Reduces friction in lead capture forms by autofilling known information, increasing conversion rates while maintaining data quality.
• Data Control Center. Provides a centralized platform to manage data enrichment settings, monitor usage, and customize data attributes, offering flexibility and control over data operations.

Advantages

• Enhanced Customer Data Collection and Personalization. Clearbit aids businesses in gathering customer data and industry information. This helps improve personalization and predict customer behavior for more effective marketing strategies [Read full review].
• Seamless Salesforce Integration. Clearbit enhances customer data within Salesforce, helping to increase sales opportunities and improve lead form conversions [Read full review].
• Quick Access via Chrome Extension. Clearbit’s extension helps in finding key personnel details with just a click, reducing workload and providing access to contact information across company employees [Read full review].

Disadvantages

• Recent UX Changes and Complex Credit System. Recent UX updates have made Clearbit’s visitor reports harder to use, and the credit-based system is confusing. Users also find the data, particularly names and titles, less relevant for their audience [Read full review].
• Information Overload. Users occasionally feel overwhelmed by the amount of information Clearbit provides, which can make it challenging to focus on the most relevant data [Read full review].
• Errors and Limited Credits. Some users experience occasional errors, which can disrupt workflows when Clearbit is essential to their tasks. The credit limitations also mean additional purchases are sometimes necessary to access more data [Read full review].

Pricing

Comes with the HubSpot Marketing Hub package.

13. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales management solution that helps sales professionals, teams, and organizations leverage LinkedIn’s extensive network for prospecting and building relationships.

Part of its notable feature is the ‘Advanced Lead’ and ‘Company Search’, which allows users to filter LinkedIn’s vast database using specific criteria such as industry, company size, seniority level, and more. This feature enables sales professionals to pinpoint ideal prospects and decision-makers within target organizations.

There’s also the ‘Lead Recommendation’ that leverages LinkedIn’s algorithms to suggest potential leads based on user preferences and activity.

Top Features

• InMail Messaging. Allows users to send direct messages to LinkedIn members outside their immediate network. This enables direct communication with potential prospects, bypassing traditional connection requests.
• TeamLink. Leverages your team’s collective network to identify the best pathways for introductions to prospects, enhancing the likelihood of successful connections through mutual contacts.
• Notes and Tags. Organizes and categorizes leads and accounts by adding notes and tags. This facilitates efficient tracking and personalized follow-ups based on specific interactions and insights.
• PointDrive Presentations. Share personalized content with prospects through PointDrive. Users can also track engagement metrics to gain insights into their interests and tailor subsequent communications.

Advantages

• Enhanced Prospecting and Communication Tools. Sales Navigator’s advanced search filters make it easy to find ideal prospects, while InMail supports direct outreach. Additionally, lead updates keep users informed of any changes or new opportunities within their network [Read full review].
• Real-Time Lead Generation Insights. The platform provides timely updates on prospect activities, such as job changes, which help users identify and connect with responsive leads, making it ideal for lead generation and cold outreach [Read full review].
• Accurate and Current Prospect Data. With up-to-date employment information, LinkedIn Sales Navigator allows precise searches, helping users maintain a current network of prospects [Read full review].

Disadvantages

• Limitations on Search Capabilities. Some users face restrictions when conducting multiple searches or applying extensive filters, which may lead to account suspension if flagged as misuse [Read full review].
• High Cost and User Interface Drawbacks. The premium price can be a barrier, and the interface is occasionally seen as cumbersome, impacting the user experience [Read full review].
• Limited Filters for Lead Attributes. The platform lacks certain lead filtering options, such as sorting by account attributes like revenue or employee count, which limits detailed targeting for specific profiles [Read full review].

Pricing

Contact LinkedIn Sales Navigator directly for a personalized quote.

14. Uberflip

Uberflip is a content experience platform that empowers marketing and sales teams to create, manage, and optimize personalized content experiences at scale.

It works by centralizing various content types—including blogs, videos, eBooks, and more—enabling organizations to tailor their content in a way that engages prospects and customers.

For example, the platform features ‘Content Hubs’ — a centralized repository where marketers can aggregate and organize all their content assets.

These hubs allow organizations to import, manage, and tag assets from multiple platforms, ensuring that teams have access to approved content for campaigns and sales interactions. Uberflip is also compatible with ABM tools such as Demandbase and 6sense for targeted content delivery.

Top Features

• Uberflip Pages. Utilizes a drag-and-drop page builder to create personalized landing pages, microsites, and event pages without coding experience.
• Uberflip AI. Leverages artificial intelligence to deliver personalized content recommendations based on user behavior, and intent data.
• Sales Assist. Enables sales teams to create personalized content experiences for prospects.
• Site Engager. Reduces visitor abandonment by recommending relevant content directly on your website using AI and machine learning.

Advantages

• Quick and Easy Sales Room Setup. Users find it quick to set up new sales rooms with Uberflip. Once the initial template is created, it’s easy to replicate and share links, streamlining the process for sales teams [Read full review].
• Integration and Bulk Editing Capabilities. Uberflip integrates with platforms like Marketo, providing insights into content performance. The platform also offers bulk editing features, which simplify content management [Read full review].
• Effective Content Marketing Platform. Uberflip enables targeted content experiences, drives lead generation, and provides performance measurement, making it highly recommended for businesses seeking to boost their content marketing efforts [Read full review].

Disadvantages

• Reporting Discrepancies with External Platforms. Inconsistencies between Uberflip’s reporting and platforms like Google Ads and Analytics make accurate campaign measurement challenging [Read full review].
• Limited Design Options. Users find some design features limited and occasionally buggy, requiring assistance from technical support [Read full review].
• Limited PDF Viewer Experience. Uberflip’s third-party PDF viewer offers a POOR user experience, as the platform does not control its functionality [Read full review].

Pricing

Contact Uberflip directly for a personalized quote.

15. Apollo.io

Apollo.io is a sales intelligence and engagement platform that boasts of an extensive database of over 210 million contacts and 35 million companies. This database provides users with access to a wide range of potential leads, complete with verified contact information such as email addresses and phone numbers.

The tool’s ‘Advanced Search and Filters’ also utilizes more than 65 filters, including industry, company size, job title, and technologies used, to precisely target ideal prospects.

In terms of outreach capabilities, Apollo’s ‘Sales Engagement Suite’ automates outreach through email sequences, calls, and tasks. With this, users can create personalized, multi-step sequences to engage prospects, track email opens and clicks, and manage follow-ups.

Top Features

• Apollo AI Writing Assistant. Leverages AI to craft personalized email content based on relevant buyer signals, increasing the likelihood of conversion.
• CRM Integration. Integrates with major CRM systems such as Salesforce and HubSpot, ensuring seamless data flow and up-to-date records across platforms.
• Task Management. Built-in task management features that allow users to schedule and track activities such as calls, emails, and meetings, ensuring consistent follow-up and engagement.

Advantages

• All-in-One Functionality. Apollo combines essential tools like lead generation, email sequencing, and meeting recording in a single platform, streamlining workflows and reducing the need for additional software [Read full review].
• Ease of Use and Seamless Integration. The platform’s user-friendly design and Chrome extension make it easy to access LinkedIn contact information directly from the browser [Read full review].
• Skill-Building and Support. With helpful webinars and responsive customer support, Apollo ensures users can maximize its features and address challenges effectively [Read full review].

Disadvantages

• Data and Integration Challenges. Users note occasional inaccuracies in contact data, limited CRM compatibility, and email integration issues that sometimes lead to spam flags [Read full review].
• Missing Communication Features. The platform lacks text messaging and voicemail options tied to personal numbers, which some users feel would improve trust and communication flexibility [Read full review].
• Subpar Reporting. The reporting feature on Apollo is clunky, offering little to no detailed insights on prospects [Read full review].

Pricing

• Free. $0 per user/month.
• Basic. $49 per user/month.
• Professional. $79 per user/month.
• Organization. $199 per user/month.

16. Owler

Owler is a community-powered intelligence platform that provides comprehensive company profiles, competitive insights, and real-time news updates. Through the data collected from a large network of contributors, Owler delivers up-to-date information on millions of companies worldwide.

Owler’s ‘Competitive Graph’ maps relationships between companies based on user input and data analysis. This graph enables users to discover direct and indirect competitors, providing a visual representation of the competitive landscape.

There’s also the ‘Daily Snapshot’ —  a personalized email that delivers the latest news and updates about companies a user follows.

This feature ensures that professionals receive timely information on significant events such as funding rounds, acquisitions, leadership changes, and other critical developments.

Top Features

• Customizable Watchlists. Create and manage lists of companies to monitor, facilitating organized tracking of competitors and prospects.
• Community Insights. Benefit from user-contributed data, including CEO approval ratings and company reviews, providing unique perspectives and enhancing the depth of information available.
• Owler Max. Leverages advanced features designed for sales professionals, including real-time alerts, in-depth company insights, and integration capabilities to optimize sales strategies.

Advantages

• Simplified Competitor Tracking. Owler is simple to use, and offers an advanced competitor tracking capabilities. For example, users receive quick notification for key announcements about their competitors [Read full review].
• Outlook Integration. Owler integrates with Outlook to track meetings and summarize calls by topic, making it easy to revisit and search for specific points [Read full review].

Disadvantages

• Content Behind Paywalls. Some articles referenced on Owler require subscriptions, leaving users unable to access full content after seeing headlines [Read full review].
• No Person Tracking. Owler currently tracks companies but does not provide tracking for individuals, which some users would find valuable for their research [Read full review].
• Account and Contact Information Restrictions. Even with paid plans, users face limitations on the number of accounts they can track and access to detailed contact information or account hierarchies [Read full review].

Pricing

• Community. $0 per month forever.
• Pro. $39 per user/month.
• Enterprise. Please contact sales.

17. Bombora

Bombora is a B2B intent data solution that offers insights into the online research behaviors of businesses. It analyzes the content consumption patterns across various websites, identifying companies exhibiting increased interest in specific topics.

One of its major features is the ‘Company Surge’, which measures the intensity of a company’s research activity on particular topics over time. This insight allows organizations to prioritize outreach to accounts demonstrating genuine interest, thereby increasing the likelihood to convert.

Top Features

• Data Co-op. Features a network of over 5,000 websites that share anonymized content consumption data.
• Topic Taxonomy. Offers a structured classification of over 8,000 business topics to monitor relevant content consumption.
• Audience Solutions. Enables users to create custom audience segments based on B2B intent data for targeted advertising campaigns.

Advantages

• Extensive Topic Insights. The ‘Surge’ feature on Bombora provides intent data across a wide range of topics, leveraging its publisher network to deliver accurate and actionable insights [Read full review].
• Quick Account Targeting. The platform’s immediate scoring system helps users identify potential accounts with high intent, saving time and reducing the need for lengthy research [Read full review].
• Effortless Data Integration. Bombora allows seamless integration across company systems, enabling faster follow-ups and improved collaboration on inquiries [Read full review].

Disadvantages

• Cost Barrier for Small Businesses. The high implementation costs make Bombora less accessible to small companies with limited budgets [Read full review].
• Limited Prospect Details. Users find it challenging to pinpoint who specifically is engaging with their company or what keywords are driving interest [Read full review].
• No Direct Contact Support. Bombora lacks built-in contact integration, requiring third-party tools to store and manage contact data, which can slow down workflows [Read full review].

Pricing

Contact Bombora directly for a personalized quote.

18. Madison Logic

Madison Logic is an ABM software that B2B marketers use to accelerate their sales pipelines and drive revenue growth. It integrates advanced intent data, multi-channel activation, and comprehensive measurement tools, in a single solution.

It features ‘ML Insights’, which provide real-time visibility into the research behaviors and engagement patterns of target accounts. This is possible by analyzing intent signals from multiple sources, including content consumption and website interactions.

Madison Logic also offers a 15, 30, and 90-day look-back window of trending topics, research behavior, content engagement, LinkedIn interactions, and website traffic.

For large organizations looking for white-glove service, Madison Logic offers a dedicated support team that can set up and run campaigns quickly.

Top Features

• Journey Acceleration. Integrates with major CRM and Marketing Automation Platforms (MAP) to streamline account segmentation and campaign execution.
• ABM Social Advertising with LinkedIn. Integrates LinkedIn campaigns with content syndication and display advertising, providing a unified dashboard to monitor marketing performance data.
• ABM Connected TV. Enables highly targetable and fully measurable TV advertising to create awareness and drive demand among best-fit accounts.
• ML Measurement. Offers reporting within the ML Platform to demonstrate account engagement and pipeline impact across dominant media channels.

Advantages

• Valuable Insights for ABM Campaigns. Madison Logic’s account insights and cross-channel lead generation consistently deliver quality results. The platform offers performance snapshots and seamless integration with marketing automation tools, simplifying campaign management [Read full review].
• Cross-Platform Syncing. The platform provides real-time insights into leads, account data, and intent, syncing with marketing automation systems [Read full review].
• Excellent Support Team. Madison Logic provides a user-friendly platform and outstanding customer experience. The tools are easy to use, and the dedicated support team ensures smooth operations, making the overall experience enjoyable and productive [Read full review].

Disadvantages

• Slow Campaign Launch. Launching new campaigns can be time-consuming, with integrations that sometimes stop working unexpectedly. There’s also the prolonged website integration issues have caused internal frustration for some users [Read full review].
• Cross-Channel Reporting Limitations. The platform’s reporting for cross-channel campaigns, such as display ads, does not provide a complete performance view [Read full review]
• Lack of Visibility for Non-Account List Programs. Programs targeting firmographics or intent lack a platform view, limiting transparency [Read full review].

Pricing

Contact Madison Logic directly for a personalized quote.

19. LeanData

LeanData is a Salesforce-native revenue orchestration platform that streamlines and automates lead management processes for B2B organizations.

It integrates with Salesforce, enhancing data accuracy, optimizing lead routing, and providing comprehensive insights into sales and marketing operations.

With its ‘Matching Algorithm’ feature, LeanData utilizes advanced ‘fuzzy logic’ to connect leads with the appropriate accounts within Salesforce. This ensures that sales representatives have a complete view of their accounts, reducing the chances of duplicate work and enhancing the quality of lead management.

The algorithm is also customizable, allowing organizations to tailor it to their unique business processes and requirements.

Top Features

• LeanData Router. A visual flow builder that automates the assignment of leads, contacts, accounts, and opportunities to the right team members
• BookIt Scheduling. Offers a flexible, no-code scheduling solution that automates meeting bookings directly from web forms and chat.
• Buying Group Management. Enables users to identify and manage buying groups within target accounts, allowing sales teams to engage all key stakeholders involved in purchasing decisions, thereby accelerating deal cycles.

Advantages

• Complex Object Handling. LeanData provides an intuitive workflow visualization, extensive nodes, and the ability to manage complex object relationships [Read full review].
• Efficient Database Management. LeanData ensures fast lead delivery, alerts owners with actionable links, and provides tools for enriching, merging, and cleaning records [Read full review].
• User-Friendly Flowchart Layout. The flowchart-style layout of LeanData makes it easy to understand and implement complex routing logic [Read full review].

Disadvantages

• Limited Testing Options. Testing routing logic is challenging without fully deploying it into production. While sandbox installation is available, it’s restricted to certain plans, limiting accessibility for some users [Read full review].
• Email Character Limits. Character limitations for custom email alerts and inefficient node setup workflows can slow users down. Additionally, the inability to directly upload images in support cases adds unnecessary steps [Read full review].
• Inconsistent Support Experiences. Users report occasional delays in support due to time zone differences and a preference for system access over understanding user setups [Read full review].

Pricing

Contact LeanData directly for a personalized quote.

20. Seamless.ai

Seamless.ai is an AI-powered sales prospecting platform that simplifies the process of identifying and connecting with potential B2B leads.

It provides users with real-time access to a database of business contacts, including verified email addresses and phone numbers. This enables sales professionals to build accurate lead lists, reduce time spent on prospecting, and focus more on selling

Seamless.ai also offers a real-time search engine that allows users to search for contacts and companies using various filters such as industry, company size, and job title.

In addition to this, the platform offers a Chrome extension. This tool enables users to find contact information directly from websites and social media platforms like LinkedIn without leaving their current page. By right-clicking on any contact, the extension retrieves and displays their contact details.

Top Features

• Pitch Intelligence. Offers insights into prospects’ needs and preferences to craft personalized outreach messages.
• Autopilot. Automates the list-building process by continuously searching for and adding new prospects that match predefined criteria.
• Job Change Alerts. Monitors and notifies users of significant job changes among prospects and existing contacts.
• Buyer Intent Data. Offers insights into prospects’ purchasing intent by analyzing their online behavior and content consumption patterns.

Advantages

• Hassle-Free Integration. Seamless.ai makes it easy to upload CSV lists and integrates smoothly with platforms like HubSpot, streamlining workflow setup [Read full review].
• Reliable Support Team. With a user-friendly interface and accurate data, the platform simplifies the contact-finding process. Responsive customer support further enhances the experience, making it ideal for daily use [Read full review].
• Quick-search Features. The platform’s easy-to-use search filters help users quickly identify key decision-makers, saving time and effort [Read full review].

Disadvantages

• Shady Business Practices. Users have reported issues with unclear contract cancellation policies and automatic renewals, which can result in unexpected charges [Read full review].
• Limited Search Customization. The lack of advanced search customization can make it difficult to target specific leads precisely [Read full review].
• Inconsistent Data Quality. While helpful, some of the platform’s data can be outdated or inaccurate, requiring users to verify information manually [Read full review].

Pricing

Contact Seamless.ai directly for a personalized quote.

21. Adapt.io

Adapt.io is a business intelligence solution that offers a large database of 250 million business contacts, enabling users to discover, target, and engage with potential customers.

The ‘Prospecting Tool’ is one of Adapt.io’s main features that allows users to build precise prospect lists using advanced search filters. These filters include criteria such as job title, department, industry, company size, and location. The tool provides verified emails, direct phone numbers, and social profiles, ensuring that outreach efforts are directed toward the most valuable leads.

Similar to Datanyze, ZoomInfo, and Seamless.ai, Adapt.io also provides a Chrome extension that enables users to find verified email addresses directly from LinkedIn profiles.

Top Features

• Adapt Alerts. Receive regular updates on job changes, new contacts added for saved searches, and more to keep your CRM up-to-date.
• Prospect API. Developer-friendly APIs to access data on demand, including contact search and company search functionalities.
• CRM Integration. Export data to popular CRM systems like Salesforce, HubSpot, Pipedrive, Zoho, Outreach, and Salesgear.

Advantages

• Accurate Email Validation. Users appreciate the platform’s ability to deliver accurate email leads, reducing guesswork and improving email accuracy compared to other software [Read full review].
• Frequent Updates and Reliable Customer Support. Leads are updated daily, and the platform is easy to use, integrate, and implement for marketing initiatives. Users also value the responsive customer success team and thoughtful policies on bounced emails [Read full review].
• Advanced Search Filters. The platform’s filters allow for precise narrowing of searches by keywords, enhancing usability for targeted campaigns [Read full review].
• Comprehensive Data for Searches. The platform provides detailed and accurate information in search results, making it a reliable tool for marketing professionals [Read full review].

Disadvantages

• Limited Account Options. Users are disappointed that there is no unlimited account option, even for specific industries like retail. The yearly lead limits are insufficient for some users’ needs [Read full review].
• Low Monthly Credit Allocation. Users feel that the number of credits included in each package is too restrictive and should be increased to better meet their requirements [Read full review].
• Lack of Built-In Email System. The platform does not include an email-sending feature, which some users would find convenient for streamlining their campaigns [Read full review].
• Incorrect Email Leads. Around 15% of email leads are inaccurate and require verification, which can slow down campaign execution [Read full review].

Pricing

• Free. $0 per month.
• Starter. $49 per month.
• Basic. $99 per month.
• Custom. Contact Adapt.io for a personalized quote.

22. ActiveCampaign

ActiveCampaign is a customer experience automation (CXA) platform that integrates email marketing, marketing automation, sales automation, and customer relationship management (CRM) functionalities.

It’s a suitable option for small and mid-sized businesses looking to create personalized customer experiences through targeted email campaigns. For example, its ‘Automation Builder’ feature allows users to design complex marketing and sales workflows using a visual drag-and-drop interface.

In addition, users also get 135 triggers and actions to automate tasks such as lead nurturing, follow-ups, and customer onboarding. For users that prefer a read-made option, there’s over 500 pre-built automation recipes to make automation faster.

Top Features

• Sales Automation and CRM. Includes a built-in CRM that automates contact management, lead scoring, and deal tracking.
• Omnichannel Engagement. Supports SMS marketing, site messaging, and social media integrations. This multi-channel approach enables businesses to engage customers on their preferred platforms.
• Advanced Segmentation and Personalization. Users can create conditional content within emails and landing pages, ensuring each recipient receives relevant messaging tailored to their interests and actions.
• Analytics and Reporting. Provides comprehensive reporting tools to monitor campaign performance, track customer engagement, and measure ROI. Features include site and event tracking, comprehensive attribution dashboards, and predictive analytics.

Advantages

• Ease of Learning. ActiveCampaign is easy to learn and implement, making it appealing to users starting out or running small businesses [Read full review].
• Ideal for Small Teams. ActiveCampaign simplifies campaign management, automations, and analytics for small sales teams. The customizable templates, simple interface, and excellent customer support make it a reliable solution for improving marketing and campaign performance [Read full review].
• Great for Marketing Beginners. The platform is ideal for those new to marketing, offering efficient automation tools to schedule email campaigns [Read full review].

Disadvantages

• Copy and Pricing Challenges. ActiveCampaign occasionally reverts edited email content when duplicating templates, causing frustration. Additionally, the pricing feels high for users not utilizing all features, especially small businesses [Read full review].
• Manual Adjustments and Connectivity Issues. Some features, like adding contacts to segmented lists, require manual adjustments. Integration with Salesforce often disconnects, requiring repeated reintegration, and support responses have sometimes been unhelpful in resolving these issues [Read full review].
• Confusing Subscription Levels. Users find subscription levels unclear, with features often requiring upgrades despite appearing accessible. This can lead to frustration and confusion [Read full review].
• Lack of Bulk Editing in Deals. The deals section lacks bulk editing capabilities, which could improve efficiency for managing multiple entries [Read full review].

Pricing

• Starter. Starts at $15 per month.
• Plus. Starts at $49 per month.
• Pro. Starts at $79 per month.
• Enterprise. Starts at $ $145 per month.

23. Sendoso

Sendoso is a ‘Sending Platform’ that enables businesses to create personalized and meaningful experiences through gifting, direct mail, and other tangible touchpoints. It integrates with existing sales and marketing tools, allowing companies to automate and scale their sending strategies.

The platform offers a centralized solution for sourcing, storing, shipping, and tracking various send types. It also handles the entire sending process, from selecting the perfect gift to managing inventory and monitoring delivery status.

Top Features

• Extensive Marketplace. Access to a globally curated selection of eGifts, physical gifts, branded merchandise, virtual experiences, and philanthropic options to create meaningful connections with recipients.
• Worldwide Fulfillment. Global logistics support with fulfillment centers across North America, Europe, and Asia Pacific, ensuring timely delivery to recipients worldwide.
• Address Confirmation. Feature that allows recipients to confirm or update their delivery address, ensuring accurate and successful deliveries.
• Custom Branding. Options to customize packaging and include personalized notes, reinforcing brand identity and creating memorable experiences.
• Automated Sending. Ability to set up triggers and workflows for automated sending based on specific events or recipient behaviors.

Advantages

• Outstanding Customer Support. Sendoso’s sales, customer success, and support teams are highly responsive and proactive. Users appreciate quick issue resolution, timely campaign support, and the availability of self-service resources, which make the experience seamless [Read full review].
• Effective Outreach for Cold Prospects. Users praise Sendoso’s ability to warm up cold leads with thoughtful gifting, often securing responses within a week. The ease of sending small gifts daily has made it a frequent tool for sales teams [Read full review].
• Global Gifting Options. Sendoso offers a range of gifting options that extend beyond the U.S. to regions like the UK and Canada, making it a suitable option for international client engagement [Read full review].

Disadvantages

• High Shipping and Production Costs. Users feel shipping and SWAG production costs are high. Additionally, the support team experience can vary depending on the representative handling the issue [Read full review].
• Challenges with Large Campaigns. Building large campaigns can be tedious due to system requirements like address confirmations. Tracking invoices and reconciling expenses is also cumbersome, as multiple charges per send complicate the process [Read full review].
• Unwanted Marketing Emails. Users find the automatic marketing emails confusing and want an option to disable them, as errors like sending emails to the wrong recipient can create unnecessary misunderstandings [Read full review].
• Delayed Custom Gift Deliveries. Custom gifts, particularly those ordered through Amazon, can take over a week to arrive, making Sendoso less ideal for time-sensitive gifting [Read full review].

Pricing

Contact Sendoso directly for a personalized quote.

24. CallRail

CallRail is a call tracking and analytics platform that helps businesses understand the effectiveness of their marketing efforts by monitoring and analyzing inbound calls, texts, forms, and chats.

CallRail uses a feature called ‘Dynamic Number Insertion (DNI)’, which assigns unique tracking numbers to different marketing sources, such as online ads, social media campaigns, or print advertisements. This allows businesses to identify which channels are driving phone calls and measure the ROI for each campaign.

The platform also integrates with various marketing and sales tools, including Google Analytics, HubSpot, and Salesforce, providing a unified view of marketing performance.

Top Features

• Conversation Intelligence. Leverages machine learning to transcribe and analyze call recordings. This feature automatically identifies keywords and phrases, enabling businesses to assess lead quality, monitor agent performance, and gain deeper insights into customer needs and preferences.
• Form Tracking. Tracks online form submissions to gain insights into lead generation from web forms.
• Lead Center. Manages and responds to leads from various channels in a unified inbox. This enables teams to handle calls, texts, and form submissions.

Advantages

• Comprehensive Call Tracking Features. Users can listen to and tag calls, sort them for insights, and generate statistics to refine marketing targets, making it a critical asset for firms focused on performance tracking [Read full review].
• Keyword-Level Call Tracking for Paid Campaigns. CallRail’s ability to track calls down to the keyword level is especially beneficial for paid search campaigns [Read full review].
• Instant Phone Number Generation. Users value the ease of generating unique phone numbers for various campaigns, enabling accurate tracking of marketing efforts [Read full review].

Disadvantages

• AI Summarization Needs Improvement. CallRail’s AI-based call summaries provide general insights but can lack precision [Read full review].
• High Pricing for Small Businesses. The platform’s pricing can be a barrier for small businesses and startups, especially for those requiring advanced features or multiple phone numbers [Read full review].
• Lack of Missed Call Notifications. Users want email alerts for missed calls and callbacks [Read full review].

Pricing

• Call Tracking. $45 per month.
• Call Tracking + Conversation Intelligence. $90 per month.
• Call Tracking + Form Tracking. $90 per month.
• Call Tracking Complete. $135 per month.

25. Metadata.io

Metadata.io is an AI-powered platform that automates and optimizes B2B marketing campaigns, enabling marketers to target audiences, manage campaigns, and enhance revenue outcomes.

The platform leverages over 10 data sources to create precise advertising audiences. This allows marketers to match business profiles to personal emails and reach ideal customers across platforms like Facebook, Google Ads, and LinkedIn.

Metadata.io also provides the ability to launch and manage paid campaigns, reducing the need to manually build campaigns in each ad channel.

Top Features

• Campaign Experimentation. Facilitates large-scale experimentation by enabling users launch thousands of campaign variations, helping marketers identify effective strategies and optimize performance.
• Revenue Optimization. Integrates directly with CRM systems to use relevant data for optimizing budget allocation toward high-performing campaigns.
• Lead Enrichment. Automatically enriches new leads from campaigns with verified business data, allowing for shorter lead forms and improved conversion rates.

Advantages

• Centralized Ad Management Across Channels. Metadata.io simplifies ad management by integrating LinkedIn, Facebook, and Instagram into a single hub [Read full review].
• Audience and Budget Management. Metadata.io’s features, like reusable audience groups and budget optimization, save users time and improve campaign efficiency. The optimizer significantly reduces cost-per-lead (CPL) within a few months [Read full review].
• Campaign Visibility and Bulk Management. The platform provides clear visibility into campaign performance, enabling bulk changes and complex audience matching [Read full review].

Disadvantages

• Complex Navigation and Product Bugs. Users find Metadata.io challenging to navigate, with many manual steps required to access information. Frequent bugs also contribute to frustration, making the tool feel outdated compared to competitors [Read full review].
• Difficult Change Management for Campaigns. Optimizing video campaigns and managing new LinkedIn features can be challenging. Users often need to rely on native platforms for testing new products, as Metadata.io takes time to incorporate these updates [Read full review].
• Lengthy Setup Process and Google Ads Issues. Initial setup can take months to complete, and some users face performance issues with Google Ads campaigns on the platform, which can be confusing and time-consuming [Read full review].

Pricing

• Metadata Audiences. $2,000 per month.
• Metadata Campaigns. $3,600 per month.
• Metadata for Agency. $10,000 per month.
• Spotlight. Contact Metadata.io for a personalized quote.

26. Reply.io

Reply.io is a sales engagement platform that automates multichannel communication, enabling sales teams to manage outreach and enhance customer interactions.

With Reply.io users can create dynamic sequences that incorporate emails, LinkedIn touchpoints, calls, SMS, and WhatsApp messages. This capability enables sales professionals to engage prospects through their preferred channels, increasing the likelihood of meaningful interactions.

Also, the platform’s conditional sequences adapt based on recipient behavior and available data, ensuring personalized and timely outreach.

Top Features

• Jason AI. AI-powered sales assistant that automates various aspects of the sales process. Jason AI can generate personalized email sequences, handle responses, and even book meetings on behalf of the sales team.
• Agency Growth Hub. Tailored solutions for sales and lead generation agencies, including an API for custom integrations, an agency dashboard, bulk mailbox imports, and a sales experts marketplace.
• Customizable Templates. Access to a library of email and sequence templates. Users can also create custom ones to suit specific outreach needs and maintain consistent messaging.

Advantages

• Beginner-Friendly with Robust Tools. For first-time users of cold outbound emails, Reply.io is user-friendly. Its email database, spam control features, and contact search also add value, simplifying the process for beginners [Read full review].
• Efficient Setup and Extensive Features. Reply.io offers several features, from email automation to LinkedIn integration, making it a valuable tool for outbound marketing [Read full review].
• Time-Saving Automation Features. Reply.io significantly improves outreach efficiency with its automation capabilities. Businesses can save time on repetitive tasks and optimize campaigns [Read full review].

Disadvantages

• Pricing and Setup Challenges. Some users find Reply.io’s pricing higher than expected and note that setup can require troubleshooting [Read full review].
• Confusion with Replies and Limited Integrations. Mislabeling replies and the lack of a “Reply All” option create communication challenges. Additionally, the platform relies on Zapier for CRM integrations and limits direct connectivity with tools like Zoho and HubSpot [Read full review].
• Billing Transparency Issues. Users have raised concerns about being charged without prior notification or approval, including for services they did not sign up for. This lack of transparency has led to frustration and dissatisfaction with the platform’s billing practices [Read full review].

Pricing

• Email Volume. Starts from $49 per month.
• Multichannel. Starts from $89 per month.
• Agency. Starts from $166 per month.
• AI SDR. Starts from $259 per month.
• Live Data. Starts from $39 per month (also offers a free version).
• AI Chat. Starts from $49.50 per month (there’s also a free version).

27. ActiveDEMAND

ActiveDEMAND is a marketing automation platform tailored specifically to meet the needs of marketing agencies, businesses, and senior living communities.

Unlike many platforms that focus on only one aspect of marketing automation, ActiveDEMAND offers an all-in-one solution via its ‘Agency Portal’ for email marketing, social media management, call tracking, and more.

This feature makes it easy for agencies to scale their services, as they can easily switch between different client campaigns, track performance metrics, and manage leads—all in one place.

Top Features

• Call Tracking and CallForensics. Offers comprehensive call tracking features, including conversation tracking, IVR, and CallForensics, providing insights into how calls contribute to conversions.
• Appointment Scheduling. Includes an integrated appointment scheduling tool, allowing prospects to book meetings directly through marketing materials.
• Dynamic Content. Allows users to create dynamic content that adapts based on visitor behavior and attributes.

Advantages

• Built-In Call Tracking. The platform’s built-in call tracking feature is great for marketing agencies, providing insights by linking phone call data with other marketing activities, allowing better campaign analysis [Read full review].
• Cost-Effective ABM Solution. ActiveDEMAND is affordable, without compromising performance, making it a valuable tool for businesses seeking centralized data management and streamlined marketing [Read full review].

Disadvantages

• Fragmented Data Reporting. ActiveDEMAND’s reporting system feels disconnected across features, making it challenging to gain a centralized view of campaigns. This fragmented structure complicates the measurement of campaign success and timely adjustments [Read full review].
• Slow Customer Service Response. Users report long wait times—such as 13 minutes for chat support—causing frustration [Read full review].
• Poor Reporting Interface. The platform’s reporting section is tedious and lacks user-friendliness, with filtering and customizing reports proving to be time-consuming [Read full review].

Pricing

• Senior Living. $250 per month.
• Senior Living Agency. Contact ActiveDEMAND directly for a personalized quote.
• Agencies and Small Business. Contact ActiveDEMAND directly for a personalized quote.

28. Cognism

Cognism provides revenue teams with accurate, compliant, and actionable data to enhance their prospecting efforts. Its main feature is the ‘Diamond Data’, which offers phone-verified mobile numbers of prospects.

Unlike standard databases, Cognism’s Diamond Data ensures a 98% accuracy rate, significantly increasing the likelihood of connecting with the right individuals. This high-quality data empowers sales teams to have more meaningful conversations and book more meetings, ultimately leading to higher conversion rates.

Cognism also ensures that its data complies with regulations like GDPR. The platform checks numbers against global Do Not Call (DNC) lists and provides notifications for contacts listed on these registries, helping users maintain compliance in their outreach efforts.

Top Features

• Global Coverage. Provides extensive data coverage across EMEA, NAM, and APAC regions, enabling users to target prospects in various markets.
• Advanced Targeting. Allows users to build lists based on advanced criteria, including firmographics, technographics, intent data, and sales trigger events, to identify and reach ideal prospects.
• Intent Data Integration. Through a partnership with Bombora, Cognism integrates intent data to help users identify key accounts actively searching for solutions similar to theirs.
• CRM and Sales Engagement Integrations. Integrates with popular CRM and sales engagement tools such as Salesforce, HubSpot, Outreach, and Salesloft, ensuring data flows smoothly across platforms.

Advantages

• Simplified Lead Management. Cognism’s user-friendly interface, especially its Chrome extension, makes daily tasks like lead qualification and management straightforward and efficient [Read full review].
• Comprehensive Database. The platform provides a vast database of verified contact details, enabling quick and reliable lead qualification. Users appreciate the speed and accuracy when downloading lists or searching for specific contacts [Read full review].
• Enhanced Workflow and Responsive Support. Cognism integrates with platforms like HubSpot and LinkedIn, enhancing sales and marketing workflows for users. Responsive customer support and account management further add to its value [Read full review].

Disadvantages

• Inconsistent Data Availability. Users occasionally encounter missing contact numbers, which can reduce the effectiveness of certain searches [Read full review].
• Privacy and Compliance Issues. There are occasional inaccuracies and outdated data, which sometimes lead to unintentional contact with personal numbers, raising concerns about data privacy [Read full review].
• Regional Data Challenges. The Chrome extension struggles to collect LinkedIn lead information from specific regions, such as Asia, limiting its effectiveness in those areas [Read full review].

Pricing

Contact Cognism directly for a personalized quote.

29. AdRoll

AdRoll is a digital marketing platform that helps businesses, particularly in the e-commerce sector, reach and engage their target audiences across multiple channels.

The platform features cross-channel advertising, allowing businesses to deliver meaningful, personalized ads across various channels, including display, native, video, and social media.

This multi-channel approach ensures that brands can engage their audience at every stage of the marketing funnel, enhancing brand awareness and driving conversions.

Top Features

• Retargeting Campaigns. Re-engage previous site visitors with tailored ad campaigns, leveraging real-time and historical data to drive conversions.
• Audience Segmentation. Create dynamic audience segments from both identified and anonymous contacts to hyper-target customers and prospects.
• Dynamic Creative Optimization. Personalize dynamic ads to individual consumers using predictive modeling, ensuring relevant product recommendations.
• Programmatic Predictions. Utilize AI-powered bidding engines to place optimal bids without overspending, enhancing campaign efficiency.

Advantages

• Efficient Self-Help System. AdRoll provides a self-service system that allows users to build and monitor campaigns efficiently [Read full review].
• High ROI for Retargeting Campaigns. AdRoll delivers impressive ROI for both B2B and eCommerce clients. Users report more than 40x ROAS for eCommerce campaigns [Read full review].
• Client-Centered Service. AdRoll provides exceptional service and pays attention to detail. The platform is loaded with advanced technology and features, making it easy to run successful campaigns with minimal effort [Read full review].

Disadvantages

• Slow Support and Missed Campaign Deadlines. Users report slow customer support and technical glitches, leading to delays in ad approvals. In one case, delayed ad approvals for a New Year’s campaign rendered it irrelevant by the time the issue was resolved [Read full review].
• Confusing Navigation. The platform’s navigation is challenging, with unclear naming conventions that make managing ads and campaigns difficult for marketers [Read full review].
• Lack of Conversion Source Transparency. The platform does not provide insights into which websites lead to conversions, limiting detailed performance analysis for campaigns [Read full review].

Pricing

Contact AdRoll directly for a personalized quote.

30. Outreach

Outreach provides an integrated suite of tools designed to automate workflows, streamline sales processes, and deliver advanced analytics. The platform combines automation, AI-powered insights, and integration capabilities to ensure that sales representatives focus on high-value activities rather than repetitive tasks.

The ‘Outreach Engage’ is the platform’s sales engagement automation solution. It allows sales teams to optimize their engagement across multiple channels—such as email, phone, LinkedIn, and SMS—using customized, multi-touch sequences that can be fully automated. This ensures that sales communications are personalized, well-timed, and relevant to the buyer’s journey.

Outreach Engage also features ‘Automated Triggers’ to launch specific actions based on recipient behavior, such as follow-up emails or task assignments, ensuring that leads are consistently nurtured.

Top Features

• Kaia (Knowledge AI Assistant). Provides real-time insights during calls, such as suggesting rebuttals, pulling relevant resources, or summarizing key action points, helping sales reps respond more effectively to objections and guiding conversations towards positive outcomes.
• Real-Time Transcription and Keyword Analysis. Used with Kaia, it captures every detail of conversations, providing actionable insights for both sales reps and managers to drive performance improvement.
• Outreach Commit. Sales forecasting solution that automates pipeline reviews and provides predictive insights, enabling accurate and timely forecasting that sales leaders can trust.
• Pipeline Management with Outreach Guide. A unified view of all deals, supported by Outreach Guide, which identifies risks, prioritizes opportunities, and offers next steps to keep deals moving forward.

Advantages

• Real-Time Interaction Insights. Outreach provides live insights into email interactions and integrates with various sales tools, boosting visibility and improving positive sales outcome [Read full review].
• Simplified Prospect Management. Outreach simplifies managing a large volume of prospects, ensuring effective follow-ups and integration with other tools [Read full review].
• Enhanced Team Collaboration. Outreach helps teams collaborate on messaging with templates and sequences. In addition, its user-friendly interface ensures quick onboarding and adaptability for users of all skill levels [Read full review].

Disadvantages

• Overpriced and Rigid Contract Policies. Users consider Outreach to be expensive for its features, with many feeling it operates more like an email scheduler than a robust sales platform. To make it worse, the platform enforces rigid evergreen agreements, making cancellations difficult and frustrating [Read full review].
• Limited Sequence Editing and Activity Syncing. Editing email sequences and syncing activity are areas where functionality is lacking, causing inefficiencies during email drafting and follow-ups [Read full review].
• Mass Emailing Challenges. Sending bulk emails across multiple contacts and organizations requires navigating each account individually, adding unnecessary steps to the process [Read full review].

Pricing

Contact Outreach directly for a personalized quote.

31. Clari

Clair is a revenue operations platform that helps businesses gain a comprehensive view into their revenue processes. The platform leverages AI to track deals, forecast outcomes, and predict revenue with high accuracy.

Through its ‘Revenue Intelligence’ engine, Clari captures critical insights across all sales interactions, from emails to calls, and aggregates this data to deliver a comprehensive view of the sales pipeline. Users can also closely monitor the health of their sales pipeline, analyzing key indicators like deal progress and engagement levels.

Top Features

• Clari Copilot. AI-powered conversation intelligence solution that records, transcribes, and analyzes sales calls in real-time.
• Groove by Clari. Sales engagement and prospecting tool that automates workflows, captures sales activities, and integrates with CRM systems to boost overall sales performance.
• Revenue Database (RevDB). A unified revenue database built specifically to solve real-world revenue challenges, providing high-quality, accurate data with minimal upkeep required.
• Clari Align. An internal collaboration tool that brings together sales, marketing, and customer success teams to ensure alignment across all revenue-generating activities.

Advantages

• AI-Powered Meeting Tool. Clari has transformed from a basic meeting recorder into an AI-powered platform that analyzes transcripts, highlights action items, and provides detailed summaries. It also integrates with calendars for easy call tracking and scheduling [Read full review].
• Advanced Summaries and Key Insights. Integration with tools like Teams and Groove allows users to access key questions and summaries post-call, ensuring actionable insights [Read full review].
• Efficient Pipeline Tracking. Clari simplifies pipeline updates and progress monitoring, allowing real-time updates and clear visibility into deals [Read full review].

Disadvantages

• Lack of Transparency in Metrics. Some features lack clarity, such as the calculation of weighted numbers. Users also find it tedious to apply the same next action across multiple opportunities manually [Read full review].
• Limitations in Grouping and Updates. Clari restricts views to four groups per screen, limiting flexibility. Additionally, frequent updates can reset user views, requiring time-consuming reconfiguration [Read full review].
• Clunky Template and Flow Management. The interface for templates and flows is challenging to navigate, with unsorted lists and an unhelpful search function [Read full review].

Pricing

Contact Clari directly for a personalized quote.

32. SalesLoft

Salesloft is a sales engagement platform that streamlines the sales processes of revenue teams.

It features the ‘Modern Revenue Workspace’, which serves as a centralized hub for all sales activities. This workspace allows sales representatives to plan, execute, and track their engagements. It integrates communication channels, task management, performance analytics — all into a single interface, reducing the need to switch between multiple applications.

Another major feature in Salesloft is ‘Rythm’ — an AI-powered signal-to-action engine. Rhythm brings buyer signals directly into the seller’s workflow, providing real-time insights and recommendations on the next best actions. It analyzes buyer behavior and engagement patterns, helping sales teams prioritize their efforts, engage with prospects at the optimal times, and tailor their messaging to address specific buyer needs.

Top Features

• Cadence Automation. Allows sales professionals to create and manage multi-channel outreach sequences, automating email, call, and social touchpoints to ensure consistent and timely engagement with prospects.
• Conversation Intelligence. Records, transcribes, and analyzes sales calls and meetings, offering insights into buyer sentiment, competitive mentions, and areas for improvement.
• Sales Dialer. An integrated dialing solution that enables click-to-call functionality, local dialing, and automated call logging.

Advantages

• All-in-One Sales Solution. Salesloft doubles as a CRM, allowing users to create campaigns, streamline messaging, and track engagement. Its capabilities to automate outreach and respond quickly to prospects make it suitable for organizations of all sizes [Read full review].
• Improved Sales Processes. The platform is user-friendly, with a mobile app and browser extension that track notifications and updates. Integrations with Gmail, LinkedIn, and ZoomInfo make it easy to engage prospects efficiently and stay updated [Read full review].
• Streamlined Cadences and Analytics. Salesloft makes creating targeted cadences easy, ensuring consistent messaging and proper outreach spacing. The analytics dashboard provides valuable metrics, including cadence performance, email views, clicks, and replies, helping track engagement effectively [Read full review].

Disadvantages

• Limited Filtering Option. While you can filter by email, call, or notes, adding advanced filters like call sentiment or replies is not straightforward. Scrolling through unresponsive emails over years becomes tedious [Read full review].
• Inflexible Default Settings and Workflows [Read full review].
  • Phone calls default to office numbers, with no option to set mobile numbers as default.
  • Removing a prospect from a cadence disables follow-up email functionality until the system is restarted.
  • Prospects in “Deals” cannot be removed.
  • Texts sent from Salesloft use a generic number, with no option to send from the user’s phone number.
  • Calls made outside the app do not sync, and users cannot copy-paste numbers, requiring manual input.
• Inaccurate Email Engagement Tracking. The click tracking feature is unreliable, as it often reports false clicks due to server pings, leading to inaccurate data on email opens and engagement [Read full review].

Pricing

Contact Salesloft directly for a personalized quote.

33. D&B Hoovers

D&B Hoovers is a sales acceleration platform developed by Dun & Bradstreet. It offers in-depth company insights and market intelligence to help B2B sales and marketing teams streamline their lead generation and prospecting processes.

Compared to other tools, D&B is built on a database covering over 120 million businesses across 1,000 industry segments worldwide — helping teams with the data they need to target ideal accounts.

For example, sales representatives can use the tool to look into a target company’s structure and financial health, which in turn helps craft more tailored sales pitches. It offers information such as insights into both parent and subsidiary relationships, as well as recent updates, ensuring that teams have a complete understanding needed to make informed outreach decisions.

There are also alerts that notify users of significant changes within their target accounts, such as executive movements, new funding rounds, or mergers and acquisitions. This helps in seizing opportunities quickly and staying ahead of competitors.

Furthermore, the alerts integrate directly with CRMs like Salesforce and Microsoft Dynamics 365, ensuring that the most up-to-date information flows directly into the systems that teams use daily.

Top Features

• Advanced Search and List Building. Offers search filters that enable users to build targeted prospect lists based on specific criteria such as industry, location, revenue, and employee count.
• Predictive Indicators. Uses predictive analytics to identify high-potential prospects by analyzing factors such as financial health, growth trends, and market activities, making it easier to prioritize valuable leads.
• Industry Analysis and Market Research. Provides comprehensive industry reports and market research to help teams understand market trends, and growth opportunities for better strategic planning.
• Key Contact Information. Gives access to direct contact details for executives and key decision-makers, allowing for more personalized outreach and improving the chances of successful engagement.
• Customizable Dashboards. Enables users to create personalized dashboards to track key metrics, visualize sales pipeline activity, and monitor the effectiveness of campaigns in real time.

Advantages

• Comprehensive Business Search. Searching pre-scrubbed business information is much easier with D&B Hoovers, as the platform focuses solely on businesses [Read full review].
• Effective Lead Management. The tool simplifies lead management by giving users a complete view of accounts and trust index ratings. Its easy integration with tools like Salesforce enhances workflows, helping businesses maintain a clear picture of their opportunities [Read full review].

Disadvantages

• Limited Trial and Demo Issues. The demo doesn’t fully represent the platform’s functionality, and a trial period would allow users to explore its features better [Read full review].
• Data Export and Workflow Limitations. Users face challenges in bulk selecting contacts or adding them to specific lists. Additionally, restrictions on connecting with multiple contacts per day to avoid “robotic activity” can be limiting [Read full review].
• Cost Barrier for Small Businesses. The annual pricing is considered too expensive for small businesses, making it challenging to justify the expense [Read full review].

Pricing

Contact AdDaptive Intelligence directly for a personalized quote.

34. EngageBay

EngageBay is an all-in-one solution that enables businesses to automate marketing processes, manage sales pipelines, and provide exceptional customer support.

With EngageBay, businesses can automate repetitive marketing tasks, such as email campaigns, social media posting, and lead nurturing. Users can also create personalized email drip campaigns that are triggered based on user behavior, ensuring timely and relevant communication with prospects.

In addition, EngageBay offers a drag-and-drop landing page builder for capturing and converting leads — without needing to code.

Top Features

• Sales CRM. Provides a unified view of the sales pipeline, featuring Deal Management for tracking deal stages and Appointment Scheduling to streamline meeting bookings.
• Contact Management. Centralizes all customer information, offering a 360-degree view of contacts, including interaction history, engagement patterns, and social presence.
• Help Desk and Live Chat. Integrates customer support tools, including ticketing systems and live chat, to ensure timely resolution of customer queries.
• Integrations. Supports integration with various third-party applications, including Zapier, Xero, and SendGrid.

Advantages

• Tailored for SMBs. EngageBay is ideal for small-to-medium businesses looking for an affordable yet comprehensive solution that integrates sales, marketing, and customer service [Read full review].
• Responsive Support Team. Users appreciate the responsiveness of the support team, especially during setup. The team actively addresses issues and considers feature requests [Read full review].
• Feature-Rich and Budget-Friendly. The platform combines multiple functions such as email marketing, live chat, calendar scheduling, and customer service into one package at a lower cost than competitors [Read full review].

Disadvantages

• Missing Basic Features. Some obvious features, like sorting on all data columns or inserting email links into templates, are missing. While these gaps can be worked around, they could improve the overall user experience [Read full review].
• Performance Issues with Large Data Volumes. The platform experiences occasional slowdowns when handling extensive contact lists or large datasets. This affects the user experience during high-volume tasks [Read full review].
• Limited Integration Options. While EngageBay integrates with many third-party applications, its range is narrower compared to competitors. For example, it doesn’t integrate with MS Teams, which can be a drawback for some users [Read full review].
• Excessive Upselling Emails. Frequent emails promoting upgrades can be intrusive for users who are content with their current subscription [Read full review].

Pricing

• Free. $0 per user/month.
• Basic. $14.99 per user/month.
• Growth. $64.99 per user/month.
• Pro. $119.99 per user/month.

35. Zoho Marketing Automation

Zoho Marketing Automation enables businesses to engage with their audience, automate marketing processes, and gain valuable insights to drive growth.

The platform allows marketers to visualize and design the customer journey across the buying cycle using modern workflows. Users can automate communication, segment audiences based on behavior, nurture leads with personalized content, and qualify them based on their scores.

Zoho also features an e-commerce management solution that connects online stores, engages with shoppers across channels, runs promotions, and tracks revenue. This provides a robust ecommerce suite to enhance the overall retail experience.

Top Features

• Marketing Planner. Organize and measure marketing efforts by building plans with multiple goals, scheduling campaigns or events, and tracking ROI across channels.
• Advanced Customer Segmentation. Segment contacts based on various criteria to deliver personalized and targeted marketing messages.
• Smart Lead Scoring. Prioritize leads by assigning scores based on their interactions and behavior, enabling sales teams to focus on high-potential prospects.
• Automated Personalization. Deliver personalized content and experiences to leads and customers through automated workflows.

Advantages

• Quick and Efficient Setup. Zoho Marketing Automation is user-friendly and easy to integrate, with implementation completed in a single day. It provides valuable features like email automation triggered by user actions and detailed insights into global user interactions [Read full review].
• Advanced Automation Capabilities. The platform’s visual drag-and-drop interface for building automation flows is impressive. Users can configure triggers, actions, and delays, and manage customer journeys without hassle [Read full review].
• Creative Landing Pages and Custom Reports. The platform makes it easy to create different types of landing pages. Users can easily design HTML and plain-text templates. Additionally, customizable reports provide actionable insights into campaign performance [Read full review].

Disadvantages

• Inefficient Lead Management for B2B. Zoho’s CRM requires mapping a “Last Name” for all leads, even for B2B companies sourcing company-level details. This creates inefficiencies and necessitates manual workarounds that undermine the platform’s purpose of streamlining operations [Read full review].
• Builder Limitations. Zoho Marketing Automation has a higher learning curve than competitors. The email WYSIWYG builder lacks user-friendliness and flexibility compared to the drag-and-drop interfaces offered by other tools [Read full review].
• Issues with Subscriber Importing. Manual importing of subscriber lists occasionally leads to errors, such as duplicate contacts, even when records are unique [Read full review].

Pricing

Contact Zoho directly for a personalized quote.

36. Reputation

Reputation serves as a centralized hub for managing all aspects of a company’s online reputation. This platform allows businesses to monitor reviews across multiple sites, respond to customer feedback in real-time, and analyze sentiment to identify areas for improvement.

Reputation also offers a competitive intelligence feature, which enables businesses to analyze competitors’ ratings and reviews, compare performance metrics, and identify new opportunities for differentiation.

Top Features

• Reviews & Review Booster. Tracks, manages, and responds to reviews across various platforms, helping businesses maintain a positive online presence and build customer trust.
• Business Listings. Ensures accurate and up-to-date business information across online directories.
• Social Suite. Manages social media accounts, schedules posts, and engages with audiences, enabling businesses to maintain a consistent and active social media presence.
• Surveys. Collects and analyzes customer feedback through customizable surveys, providing insights into customer satisfaction and areas for improvement.
• Location Pages. Creates and manages location-specific web pages to improve local SEO and provide customers with relevant information about nearby business locations.

Advantages

• Robust Content Library. The platform’s extensive content library enhances social media management. Alongside daily usage, users appreciate its reliable support team for addressing both technical and platform-related queries [Read full review].
• Organized Dashboard Design. Reputation’s well-structured sections—covering reputation scores, reviews, surveys, and actions—make monitoring and follow-ups more efficient [Read full review].
• Social Media Scheduling. With tools to schedule and manage posts across multiple platforms, the platform simplifies social media operations. Users can post using a single photo and description, saving significant time [Read full review].

Disadvantages

• Limited Platform Coverage. Users find it restrictive that the platform doesn’t support responding to reviews from sites like Yelp, Apartments.com, or Apartment List [Read full review].
• Survey Functionality Gaps. The platform doesn’t allow post-move-in surveys for ongoing customer feedback. Expanding survey options would enable better insight into long-term customer satisfaction [Read full review].
• Review Update Delays. Reviews sometimes take 1–3 days to appear on the platform. Faster syncing would make the system more responsive to real-time feedback [Read full review].
• Occasional Glitches in Posting. Technical glitches sometimes delay content posting, causing users to miss key posting dates. Although support resolves issues quickly, these glitches disrupt workflows [Read full review].

Pricing

• Contact Reputation directly for a personalized quote.

37. Pipedrive

Pipedrive is a sales management tool that shows you all your deals in an easy-to-view pipeline. Sales teams use it to track their progress and stay focused on important tasks. The main feature is a visual pipeline that lets you see where each deal stands. You can move deals between different stages and quickly spot which ones need attention. The tool also helps you schedule and track important sales activities like calls and meetings. It reminds you when to follow up with customers so no deal falls through the cracks.

Top Features

• Email Integration. Provides two-way email sync, customizable templates, and tracking capabilities directly from the CRM.
• Workflow Automation. Automates repetitive tasks, such as data entry and follow-up reminders, allowing sales teams to focus on high-value activities.
• Insights and Reports. Offers customizable reports and dashboards to analyze sales performance, track key metrics, and make better decisions.
• LeadBooster Add-On. Enhances lead generation with tools like Chatbot, Live Chat, Web Forms, and Prospector, helping businesses capture and qualify leads.
• Smart Docs. Facilitates document management by allowing users to create, send, and track sales documents, including eSignatures, directly within Pipedrive.

Advantages

• Flexible Pipeline Views. The platform’s pipeline views, including grid and forecasting, make it easy to visualize deals, track stages, and anticipate closing timelines [Read full review].
• Self-Setup. Pipedrive’s user-friendly setup allows users to migrate data, create pipelines, and set up automations independently [Read full review].
• Lead and Customer Tracking. Pipedrive’s design makes lead tracking and follow-ups easy. Its email personalization and automatic follow-up features enhance customer relationship management, making it ideal for sales and marketing teams [Read full review].

Disadvantages

• Limited Close Date Adjustments. While the different views are useful, adjusting close dates or viewing projected close dates is only possible in the list view, limiting flexibility for users who prefer other views [Read full review].
• Lack of Built-In Dialing Features. The absence of native dialing capabilities across all subscription levels is a drawback. Users rely on third-party integrations, which complicate workflows [Read full review].
• Limited Invoicing Integration. Pipedrive’s invoicing integration is limited to QuickBooks, and expanding to other invoicing tools is not currently available [Read full review].
• High Pricing for Solopreneurs. The pricing structure, especially for add-ons like LeadBooster, is considered expensive for solopreneurs, limiting accessibility for smaller businesses [Read full review].

Pricing

• Essential. $14 per user/month.
• Advanced. $39 per user/month.
• Professional. $49 per user/month.
• Power. $64 per user/month.
• Enterprise. $99 per user/month.

38. Propensity

Propensity is an ABM platform that assists small B2B growth teams in automating their marketing campaigns and delivering high-quality leads.

It uses intent data to accurately pinpoint accounts actively searching for solutions similar to those offered by the user. By analyzing third-party data and website visitor behavior, Propensity provides a 360-degree view of the buying cycle, revealing key signals and engagement across the buyer’s journey.

For example, users can create awareness and generate interest among target buyers by running campaigns through various marketing channels. The aim here is to warm up the leads before sales outreach.

Top Features

• ABM Playbooks. Offers a library of ABM playbooks to guide users in launching effective campaigns quickly.
• Lead Scoring Models. Provides standard and custom lead scoring models to prioritize outreach opportunities and engage with the buying cycle at the right time.
• Engagement Tracking. Monitors positive responses and interactions at the contact level, including impressions served, ad clicks, email replies, direct mail QR scans, and website visits.

Advantages

• Improved Lead Qualification. Compared to other tools, Propensity has significantly enhanced lead qualification processes, driving higher volumes of qualified leads [Read full review].
• Core ABM Functionality Without High Costs. Propensity provides essential ABM tools at a fraction of the cost of competitors, making it a valuable choice for businesses seeking functionality without high fees [Read full review].
• Accurate Data and Integration-Friendly. Propensity offers highly accurate data, verified every 90 days, ensuring minimal bounce rates. It integrates seamlessly with tools like LinkedIn, enabling in-platform advertising while maintaining campaign engagement scores. The quick setup process, combined with responsive customer support, makes it an excellent choice for marketers seeking an efficient lead-generation tool [Read full review].

Disadvantages

• UX Challenges. While the platform is functional, some UX kinks, such as navigation and workflow optimizations, need refinement [Read full review].
• Time-Consuming Ad Setup. The inability to drag and drop multiple ad images at once slows down the setup process for display ads [Read full review].
• Occasional Glitches. Propensity experiences occasional glitches, such as data access issues or integration problems [Read full review].

Pricing

• Free. $0 per month.
• Essential ABM. $1,000 per month.
• Strategic ABM. $2,000 per month.

39. Vainu

Vainu is a sales intelligence platform that provides real-time company data, enabling B2B sales and marketing teams to improve their outreach and close more deals.

Similar to Apollo, Vainu offers a database of 60 million companies covering firmographics, financial details, technology usage, and recent news. In the ‘company profiles’ section of the platform, users can understand each prospect’s status and tailor their outreach accordingly.

Another great feature is the ‘Workflow Trigger’ — which automates alerts for significant events happening at target companies, such as funding announcements, leadership changes, or latest technology in their stack.

Top Features

• Nordic and Global Data Coverage. Offers comprehensive data coverage both globally and specifically for the Nordic region, allowing sales teams to focus on relevant market segments.
• Advanced Search and Filtering. Provides users with hundreds of criteria to filter through millions of companies, making it easy to identify and target high-quality prospects.
• Similar Companies. Identifies companies similar to those already in your target list, helping expand prospecting efforts and discover additional high-value accounts.

Advantages

• Simplifies and Enhances Prospecting. Vainu allows users to analyze segments, and target groups using unique criteria such as custom industries, website technologies, and specific keywords [Read full review].
• Comprehensive Prospect Research. The company’s ‘360-Degree View’ saves significant time in prospect research, centralizing information that would otherwise require multiple sources [Read full review].
• Dynamic Lists and Up-to-Date Data. Dynamic lists provide a quick overview of companies and open deals within CRM systems, ensuring users have the latest data for informed decision-making [Read full review].

Disadvantages

• Insufficient Personnel Information. Users mention a lack of detailed personnel data, especially for key roles like HR, which requires extra time to identify decision-makers [Read full review].
• Delayed Updates for Newly Listed Companies. Newly listed companies take some time to appear in the database, which can delay access to the most recent opportunities [Read full review].
• Restricted Financial Data History. Vainu only provides financial data from the two previous years. Users express a need for more comprehensive financial history, such as data spanning multiple years, to identify consistent growth patterns [Read full review].

Pricing

• Vainu for Prospecting. Starting from €3500 yearly.
• Vainu for CRM. Starting from €4200 yearly.
• Vainu for Data. Contact Vainu directly for a personalized quote.

40. Groove HQ

Groove HQ is a customer support platform specifically designed to help small and medium-sized businesses provide exceptional customer service while simplifying communication across channels.

Groove works on a ‘shared inbox’ module — where all customer emails, live chats, and social media messages, are in one place. This way, support teams can collaborate in real time, assign conversations to specific team members, and track each ticket’s progress.

The platform also offers a collision detection feature to avoid multiple agents working on the same issue, thereby reducing response overlap.

Top Features

• Knowledge Base. A fully customizable self-service portal that helps customers find answers to common questions, reducing the number of support tickets and helping customers to solve issues independently.
• Automation and Workflows. Automates repetitive support tasks, such as routing tickets, sending automated replies, and setting follow-up reminders, allowing support teams to focus on high-value interactions.
• AI Features. Includes AI Drafts for automated response suggestions, Sentiment Analysis to gauge customer emotions, and Suggested Tags for efficient conversation categorization, improving the overall customer support workflow.
• Mobile Apps. Groove HQ offers mobile apps for both iOS and Android, enabling support agents to manage customer queries on the go, ensuring timely responses no matter where they are.
• Customization Options. Offers customization features, such as branded email templates, adjustable workflows, and personalized customer responses.

Advantages

• Efficient Shared Mailbox Management. GrooveHQ makes it easy for multiple team members to manage shared mailboxes collaboratively without constant back and forth [Read full review].
• Responsive and Helpful Support Team. GrooveHQ provides detailed help pages making many users solve their problems without contacting support. And even when they contact support, the response is swift, making the setup process smooth [Read full review].

Disadvantages

• Limited Message Selection in Responses. Users are unable to select specific parts of a conversation to include in responses or forwards, which is problematic for lengthy conversations. This limitation often forces users to switch to other platforms like Outlook, resulting in disjointed communication [Read full review].
• Several Workflow Challenges [Read full review].
  • No ability to filter tickets by date or reverse merged tickets.
  • Forwarded emails remain in original threads, creating clutter.
  • Closing tickets reverts them to their received date, making errors difficult to track.
  • Internal notes and CSAT replies can be easily overlooked.
• Lack of  Basic Reporting Capabilities. Reporting lacks depth, with no customization or extraction options. CSAT comments aren’t included in reports, requiring manual searches through individual tickets [Read full review].

Pricing

• Standard. $16 per user/month.
• Plus. $36 per user/month.
• Pro. $56 per user/month.

Demandbase – The Only ABM Platform You Need to Hit Your Revenue Goals

Half the time, your sales reps are convinced the reason they’re not hitting their revenue targets is because they don’t have enough leads.

But that’s not true because it’s not about the leads — it’s about having the right intelligence to engage the accounts that matter most.

Demandbase One changes all of this showing you exactly when and how to engage accounts for maximum impact.

Your marketing team can finally deliver campaigns that speak directly to account needs, while sales can prioritize their outreach based on real buying intent signals.

Imagine eliminating the guesswork from your B2B strategy? No more spray-and-pray campaigns or cold outreach to lukewarm prospects.

Instead, Demandbase One gives you a crystal-clear view of your target accounts’ buying journey. You’ll know exactly which accounts are actively researching solutions like yours, what specific features they’re interested in, and when they’re most likely to engage.

The result? A streamlined revenue engine where:

• Marketing campaigns hit the mark every time
• Sales teams focus on accounts that are actually ready to buy
• Customer success can predict and prevent churn before it happens
• Revenue operations have complete visibility into the entire customer journey

Stop wasting resources on leads that go nowhere.

With Demandbase One, every action your team takes is informed by real intent data and AI-powered insights, making your path to revenue targets not just possible—but predictable.

Calculate Your Revenue Potential → Get Your Custom Forecast