Comparing Demandbase vs ZoomInfo

Demandbase is a Leader
in 46 G2 Categories


Demandbase vs ZoomInfo SalesOS

Account-level Insights

Custom Dashboards

Account Identification

Market Insights

Trending Accounts

News/People Alerts

Revenue Planning


*The above stats represent the percentage of favorable scores and average ratings from customer reviews. See the full report.

Demandbase vs ZoomInfo MarketingOS

Trending Accounts


Digital Advertising

Website Personalization

Buyer Intent Data Integration

Personalized Messaging

Ad Network Integrations

Product is a good partner in business

*The above stats represent the percentage of favorable scores and average ratings from customer reviews for account-based advertising. See the full report.

Compare for yourself

See why Demandbase is the Smarter GTM™ company for B2B brands

The smartest Account Intelligence on the planet

All engagement starts with good intelligence. Demandbase One is infused with Account Intelligence — a hi-def view of your accounts pulled from our data, third-party sources, web activities, your CRM, and marketing automation platforms (MAP) — all made sense of by the best AI in the business.

We triangulate each data point against multiple sources to validate it at a scale and speed humans can’t touch, and curate the most relevant data for B2B use. Whether you need insight into how account hierarchies could affect your sales strategy or a deeper insight into target accounts’ firmographics, we’ve got your back with accurate data that cuts out the fluff.

Other vendors rely on unvetted sources — like email scraping and harvesting contact data from their own clients’ systems — to artificially inflate their databases with no scalable way of verifying contact data’s accuracy.

A better customer experience.

One of our core values is that we make our customers successful, and all of Demandbase focuses on customer satisfaction and success. We’re partners with you in this wild, crazy world. If you’re not happy, we’re not happy.

That means that unlike some of our competitors, great customer service comes standard when you partner with Demandbase. No nickel-and-diming for customer support when you need help. No crazy price hikes of 2-5x that you learn about after your renewal deadline has already passed. No throwing you to the wolves until it’s time to renew — your Customer Success Manager and Account Manager are here to make you your company’s GTM Hero. And if you need white glove service, we’ve got you covered — other vendors don’t even offer Professional Services.

The most accurate, scalable intent

Demandbase intent data delivers the one-two punch of high accuracy and keyword granularity. How? We source 1+ trillion intent signals every month from our proprietary B2B DSP — providing scale and granularity. Then we apply machine learning to analyze the content on each page, using natural language processing to ensure that the key topic is in fact related to the keywords. We feed this highly accurate, refined intent signal into our predictive algorithms to deliver the industry’s most precise intent models.

Not all data is equal, and other providers can’t match our scale or relevance. By leveraging our proprietary B2B DSP, we are able to provide over 575k+ keywords to empower our customers to make smarter decisions when it comes to intent. And that’s not all. We ​​regularly review and optimize every collection practice through our dedicated data science team.

Reduce the friction with personalization

Demandbase Personalization allows you to eliminate form fields while still capturing detailed information, and customize web pages with unique images, copy, calls-to-action, and links to deliver the right message to the right visitors. It’s time to start treating your visitors like friends, and watch conversion rates shoot through the roof.

Other vendors don’t offer web personalization at all, leaving you stuck researching other vendors and building custom integrations on your own to address this key need for selling in today’s highly digital world.

Sales Intelligence, done the right way

Do you like getting cold-calls with a boring, generic sales pitch? No! Neither do your prospects. Demandbase helps your revenue teams be more relevant in every outreach. That means your sellers have more productive conversations and can stave off competitive threats. How? By providing insights that give your sellers that “aha moment.”

  • Smarter front-end and backend technographics — other providers only focus on front-end tech. We track over 82 million domains and cover more than 21k technologies.
  • Reliable, proven intent data at scale.
  • Verifiable, automated news and social insights
  • First-party engagement insights that unveil the entire buying journey
  • Connections and relationships for warm introductions
Proven DSP built for B2B

Demandbase has the only mature, tried-and-true demand side platform (DSP) built specifically for B2B advertising. Our B2B DSP is more proven and optimized thanks to the hundreds of thousands of historical campaigns we’ve run on behalf of customers. Using a new, unproven DSP will result in inefficient ad campaigns where wasted spend will be a rampant problem, masked by average impression quantities and CTRs.

Demandbase’s DSP uses predictive models related to automatic account and impression balancing. It balances impressions across your accounts and the people on the buying committees. No other competitor has the capabilities of our smart bidder, which is smart enough to not only optimize the cost for every impression, but to pass on impressions for a better future opportunity. Every single impression served is the result of multiple optimizations.

Orchestration worthy of a maestro

Demandbase Orchestration runs circles around the competition, empowering you to automatically coordinate multi-channel plays. Manage audiences in LinkedIn, Twitter, Facebook, Instagram, Adobe, Bing, Google, YouTube, and marketing automation platforms (MAPs). Create routines to automatically update people and account data. Say good-bye to data fragmentation and hello to making music!

Unlike other vendors, our orchestration is built for scale — not for individual sales reps only. And when you need results, you need the best of the best, not a minor feature from a product built for an entirely different user base.

Fast, modern predictive analytics

Demandbase takes advantage of the latest in artificial intelligence (AI) to deliver tailored predictive models in under 24 hours. All you need to do is provide us with a few inputs and our machine learning models do the rest, deciphering immediate opportunity potential and account fit for any given product. Better yet, you can have multiple predictive models — it’s all included with our ABX platform.

And yes — we mean predictive. It’s not just lead scoring and not just a descriptive score of how closely an account matches your ICP; it’s AI at its best providing you actionable insights and helping you strike while the iron’s hot.

Independent analysts name Demandbase a leader in ABM

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Check out the rave reviews on G2

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