Demandbase vs ZoomInfo

Want To Know Why The World’s Smartest Companies Choose Demandbase over ZoomInfo?

For starters, two independent analysts name Demandbase a global leader in ABM

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The Clear & Complete Guide to Smarter GTM™ thumbnail


Demandbase defines account-based go-to-market

We literally wrote the book on account-based go-to-market. We call it Smarter GTM™...and it changes everything.

Our customers speak volumes

So crank it up and hear what they have to say

Demandbase is the Smarter GTM™ company for B2B brands

See how we stack up.

The smartest Account Intelligence on the planet

All engagement starts with good intelligence. Demandbase One is infused with Account Intelligence — a hi-def view of your accounts pulled from our data, third-party sources, web activities, your CRM, and marketing automation platforms (MAP) — all made sense of by the best AI in the business.

We triangulate each data point against multiple sources to validate it at a scale and speed humans can’t touch. The result is exceptional accuracy so your go-to-market is smarter.

Other vendors rely on unvetted sources — like email scraping and harvesting contact data from their own clients’ systems — which means they lack a scalable way of verifying contact data’s accuracy.

A focus on what matters in B2B

You can’t sell to noise, so why bloat your CRM with it? Demandbase boasts more complete and accurate data across both companies and contacts. Whether you need insight into how account hierarchies could affect your sales strategy or a deeper insight into target accounts’ firmographics, we’ve got your back with curated data that cuts out the fluff. Plus, our contact data focuses on decision-makers, letting you get to the right people, faster. Add in additional insights that help you be laser-focused in your GTM and you’ve got yourself a winner: top-tier technographics, incredible intent, and next-level news and social insights.

Other vendors focus on quantity over quality. We ask, what’s the point of having the biggest database if you can’t sell to half the accounts in it?

A better customer experience.

One of our core values is that we make our customers successful, and all of Demandbase focuses on customer satisfaction and success. We’re partners with you in this wild, crazy world. If you’re not happy, we’re not happy.

That means that unlike some of our competitors, great customer service comes standard when you partner with Demandbase. No nickel-and-diming for customer support when you need help. No crazy price hikes of 2-5x that you learn about after your renewal deadline has already passed. No throwing you to the wolves until it’s time to renew — your Customer Success Manager and Account Manager are here to make you your company’s GTM Hero. And if you need white glove service, we’ve got you covered — other vendors don’t even offer Professional Services.

The most accurate, scalable, intent

Demandbase intent data delivers the one-two punch of high accuracy and keyword granularity. How? We source more than 500+ billion intent signals every month from our proprietary B2B DSP — providing scale and granularity. Then we apply machine learning to analyze the content on each page, using natural language processing to ensure that the key topic is in fact related to the keywords. We feed this highly accurate, refined intent signal into our predictive algorithms to deliver the industry’s most precise intent models.

Not all data is equal, and other providers can’t match our scale or relevance. By leveraging our proprietary B2B DSP, we are able to provide over 250k+ keywords to empower our customers to make smarter decisions when it comes to intent. And that’s not all. We ​​regularly review and optimize every collection practice through our dedicated data science team.

Better data, better data management

With the best data in town, we’ve picked up a few tricks about offering the best data management, too. We take the lessons we’ve learned in curating the smartest Account Intelligence and apply them in actionable ways. That’s why we’re #1 for active data management.

Some vendors take a half-hearted approach to data management, matching only on a small number of fields to identify duplicates. Not us. We’re all in, helping our clients build and maintain a strong data foundation for analysis and strategic decision-making. We can prove our ROI with robust dashboards that put our customers in the driver’s seat so they can closely manage and monitor data quality and enrichment.

The results for our customers? Cleaner, more actionable data for real-time reporting. Smarter lead-to-account mapping. Tremendously easy territory assignments.

Technographics, done the right way

You know you want it. You won’t get this data from any other provider.

We use an unparalleled combination of artificial and human intelligence to clean, consolidate, enhance, catalog, and score our technographic data to ensure its relevance and accuracy. Unlike competitors who focus primarily on front-end technologies – those that are easily identified in front of the firewall – we use our AI, additional data signals, and our massive database to mine for the technologies hiding behind the firewall.

The result: the largest, curated set of front-end and backend technologies, with 82+ million domains tracked and over 18K+ technologies covered.

Reduce the friction with personalization

Demandbase Personalization allows you to eliminate form fields while still capturing detailed information, and customize web pages with unique images, copy, calls-to-action, and links to deliver the right message to the right visitors. It’s time to start treating your visitors like friends, and watch conversion rates shoot through the roof.

Other vendors don’t offer web personalization at all, leaving you stuck researching other vendors and building custom integrations on your own to address this key need for selling in today’s highly digital world.

Insights everywhere your sellers turn

Do you like getting cold-calls with a boring, generic sales pitch? No! Neither do your prospects. Demandbase helps your revenue teams be more relevant in every outreach. That means your sellers have more productive conversations and can stave off competitive threats. How? By providing insights that give your sellers that “aha moment.”

  • Front-end and backend technographics — other providers only focus on front-end tech
  • Reliable, proven intent data
  • Verifiable, automated news and social insights
  • First-party engagement insights
  • Connections and relationships for warm introductions
Proven DSP built for B2B

Demandbase has the only mature, tried-and-true demand side platform (DSP) built specifically for B2B advertising. Our B2B DSP is more proven and optimized thanks to the hundreds of thousands of historical campaigns we’ve run on behalf of customers. Using a new, unproven DSP will result in inefficient ad campaigns where wasted spend will be a rampant problem, masked by average impression quantities and CTRs.

Demandbase’s DSP uses predictive models related to automatic account and impression balancing. It balances impressions across your accounts and the people on the buying committees. No other competitor has the capabilities of our smart bidder, which is smart enough to not only optimize the cost for every impression, but to pass on impressions for a better future opportunity. Every single impression served is the result of multiple optimizations.

Orchestration worthy of a maestro

Demandbase Orchestration runs circles around the competition, empowering you to automatically coordinate multi-channel plays. Manage audiences in LinkedIn, Twitter, Facebook, Instagram, Adobe, Bing, Google, YouTube, and marketing automation platforms (MAPs). Create routines to automatically update people and account data. Say good-bye to data fragmentation and hello to making music!

Unlike other vendors, our orchestration is built for scale — not for individual sales reps only. And when you need results, you need the best of the best, not a minor feature from a product built for an entirely different user base.

Fast, modern predictive analytics

Demandbase takes advantage of the latest in artificial intelligence (AI) to deliver tailored predictive models in under 24 hours. All you need to do is provide us with a few inputs and our machine learning models do the rest, deciphering immediate opportunity potential and account fit for any given product. Better yet, you can have multiple predictive models — it’s all included with our ABX platform.

And yes — we mean predictive. It’s not just lead scoring and not just a descriptive score of how closely an account matches your ICP; it’s AI at its best providing you actionable insights and helping you strike while the iron’s hot.

The world’s leading companies are fans of Demandbase


Check out the rave reviews on G2

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Admittedly, we stacked our platform with all the best capabilities for B2B companies. We thought you’d like it that way.

Built on the most significant acquisitions in ABM history (Engagio + DemandMatrix + InsideView), Demandbase One delivers four clouds that provide the end-to-end GTM solutions you’re looking for. Pick one cloud or all four, in any combination, to meet the growing needs of your businesses. That’s Smarter GTM™.


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Go ahead. We’ll be glad to show you around.

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