Demandbase Academy

Master the Art of Smarter Go-to-Market™

Expand your B2B sales and marketing knowledge or sharpen your Demandbase One™ skills with courses and certifications for account-based marketing (ABM), account-based experience (ABX), digital advertising, digital marketing, and more.


Enroll in Demandbase Academy and expand your expertise

Demandbase Academy is your go-to place for industry certifications and step-by-step guidance. Grow and get recognized for your expertise with ABM, ABX, Digital Advertising, and Digital Marketing certifications. Accelerate your Demandbase One™ proficiency with product and role-based courses. It’s all available on demand so you can learn at your own pace.

  • Master your topic of choice through demonstrations and guided interactive exercises.
  • Reinforce your learning with end-of-lesson knowledge checks.
  • Download job aids for quick and easy reference on your desktop.

Who’s Demandbase Academy for?

Everyone — whether you’re a Demandbase customer or not! We recommend our training for every member of your revenue team, including operations, digital marketing, demand generation, and sales.

Certifications and Courses

For everyone

  • ABM Certification Foundations: Get an overview of account-based marketing and how it can impact your business.
  • ABM Certification Advanced: Already practicing ABM? Pick up best practices to boost your performance and scale your efforts.
  • Account-Based Experience (ABX) Certification: Learn the fundamentals of ABX, plus what you need to know about the future of ABM and Smarter Go-to-Market™.
  • Digital Advertising Certification: Learn how to plan and build B2B advertising campaigns with the courses in this learning path.
  • Digital Marketing Certification: Learn how to execute paid social, email, and direct mail campaigns, plus web personalization using Demandbase One™.

Additional courses exclusively for customers

  • New Customer Onboarding: Learn what to expect as our implementation team guides you through Demandbase One™ setup, integrations, and customizations.
  • Demandbase One™ Foundations: Master the core capabilities of our Demandbase One™ platform through nine interactive courses.
  • Role-Based Training: Take role-based courses for sales and marketing to get the most out of your Demandbase One™ investment.
  • Additional Demandbase Solutions: Learn how to use other Demandbase solutions such as Orchestration and Data Integrity.

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