Demandbase Academy
Turn your team into account-based GTM experts. Then prove it.
Build practical skills that help your team get more from Demandbase. Learn how to use key product capabilities with confidence and apply them in your day-to-day work.
Free for Demandbase customers. Essential for your entire revenue team.
Whether you work in marketing, sales, or revenue operations, Demandbase Academy gives you the practical skills to get more from Demandbase and improve business outcomes.
Build skills that drive business results
Learn the account-based strategies that actually move the needle. From identifying in-market accounts to proving marketing’s impact on pipeline and revenue.
Earn credentials that actually matter
Earn industry-recognized certifications (in partnership with ForgeX) that prove your expertise to leadership, peers, and your network. Share your achievements with digital badges on LinkedIn.
Learn your way, at your pace
Choose from on-demand eLearning, live instructor-led sessions, quick-reference job aids, and hands-on product training. Built for busy revenue teams who need to ramp fast.
Learning tracks designed for how revenue teams actually work
Whether you need to prove marketing ROI, get Sales focused on the right accounts, or launch your first account-based campaign, there’s a track built for your role and your goals.
Account-based strategy
Who it’s for: Digital Marketing Managers, Demand Gen Managers, ABM Practitioners
What you’ll learn: Design and execute an account-based GTM strategy. Learn how to define your ICP, prioritize target accounts, activate intent signals, and orchestrate coordinated marketing plays across channels to drive engagement, pipeline, and revenue.
Sales prospecting & account prioritization
Who it’s for: SDRs, BDRs, Sales Development Teams
What you’ll learn: Identify which accounts are ready for outreach and where to focus your time. Learn how to use intent data and account insights to prioritize accounts, spot buying signals, identify key contacts, and personalize outreach for better conversion.
Account-based digital advertising
Who it’s for: Digital Advertising Managers, Paid Media Managers, Performance Marketers
What you’ll learn: Plan, launch, and optimize account-based advertising campaigns. Learn how to target specific accounts and buying groups, activate intent-based audiences, measure engagement, and connect ad performance to pipeline and revenue.
Platform administration & enablement
Who it’s for: Marketing Ops, RevOps, Sales Ops, IT Admins, System Owners
What you’ll learn: Set up and manage Demandbase with confidence. Learn how to configure integrations, manage data sources, build and maintain target account lists, and establish governance that enables reliable, scalable day-to-day use.
Sales execution & team alignment
Who it’s for: Sales Managers, Sales Leaders, Revenue Leaders
What you’ll learn: Coach and manage sales teams using account-based insights. Learn how to align sales execution with marketing signals, reinforce consistent account prioritization, and drive accountability across the funnel.
Account planning & deal acceleration
Who it’s for: Account Executives, Enterprise Sellers, Strategic Sellers
What you’ll learn: Advance deals and expand buying committees using account intelligence. Learn how to plan accounts, identify key stakeholders, recognize intent signals within active opportunities, and guide conversations that move deals forward.
Expand your expertise with product learning
Build on your role-based learning with courses that help you get more from Demandbase. Learn how to apply new product capabilities, improve everyday workflows, and stay current as the platform evolves.
Demandbase AI learning track
Who it’s for: Anyone using Demandbase AI, including marketers, sellers, and revenue operations teams.
What you’ll learn: Learn how to use Demandbase AI Chat and Demandbase MCP to streamline everyday work, uncover account insights faster, and make more informed go-to-market decisions.
Pipeline Influence
Who it’s for: Marketing teams and revenue operations professionals responsible for measuring marketing performance and reporting business impact.
What you’ll learn: Learn how to measure pipeline influence, demonstrate marketing’s contribution to revenue, and report results with confidence using Demandbase Pipeline Influence.
Prove your account-based expertise
Earn industry-recognized certifications that validate your ability to execute and measure account-based strategies. Built in partnership with ForgeX, each certification combines research-backed frameworks with practical application. Complete the coursework, pass the assessment, and earn a shareable digital badge.
Three certifications available:
- AI in ABM Certification
Learn how to apply AI within account-based strategy to prioritize in-market accounts, interpret buying signals, and improve pipeline efficiency and conversion. - Account-Based GTM Certification
Master the frameworks to align your revenue team, identify high-value accounts, and execute campaigns that drive pipeline. - Account-Based Measurement & Reporting Certification
Learn how to track engagement, attribute marketing influence, and report on ABM impact in ways that matter to the C-suite.
Upcoming AI in ABM Events
Explore live certification workshops designed to help you accelerate your AI and ABM expertise. Connect with peers, learn from experts, and bring new strategies back to your team.
“ If you’re looking to elevate your digital marketing game and truly supercharge your results, I highly recommend getting certified through the Demandbase Academy. ”
Marketing Consultant
FAQs
How long does certification take?
It depends on the certification and your learning pace. Most professionals complete the Account-Based GTM certification in 4-6 hours and the Measurement & Reporting certification in 3-5 hours. Both are self-paced, so you can work through the material on your schedule. You can pause and resume anytime.
Do certifications expire?
Yes. Certifications are valid for one year from the date you pass the final assessment. This ensures your knowledge stays current as account-based strategies and the Demandbase platform evolve. You’ll receive a reminder 30 days before your certification expires with instructions for recertification.
Can I get recertified if I change roles?
Absolutely. Your certifications stay with you, not your company. If you change roles or companies, you can maintain your certifications by completing the annual recertification process. If you move into a different role (say, from Marketing to Sales), you can pursue additional certifications relevant to your new responsibilities.
What if I'm not a Demandbase customer?
You can access select Demandbase Academy courses and certifications without being a Demandbase customer. Some learning tracks, product training, and advanced content are available exclusively to customers. Explore Academy to see what’s available, or request a demo to unlock the full learning experience.
Is there a cost for certifications?
No. All certifications and learning tracks are completely free for Demandbase customers. This includes the ForgeX-partnered Account-Based GTM and Measurement & Reporting certifications, as well as all role-based training tracks.
Can I share my certification on LinkedIn?
Yes! Once you pass a certification assessment, you’ll receive a digital badge that you can add to your LinkedIn profile, email signature, and resume. The badge links back to a verification page that confirms your credential.
Do I need to complete an entire track, or can I take individual courses?
You can do both. Learning tracks are organized as guided journeys that build on each other, but you can also jump into individual courses or modules based on your specific needs. However, to earn a certification, you’ll need to complete all required courses within that certification path.
What's the difference between Academy training and Demandbase support?
Academy focuses on teaching you account-based strategies, best practices, and how to use Demandbase to achieve specific outcomes. Support helps you troubleshoot technical issues, answer platform-specific questions, and resolve bugs. Think of Academy as “learning how to fish” and Support as “help when your fishing rod breaks.”
Can my whole team enroll?
Yes, and we encourage it! The more people on your revenue team who understand account-based strategies and how to use Demandbase effectively, the faster you’ll see results. There’s no limit to the number of team members who can enroll.
Is there live training, or is it all on-demand?
Both. Most courses are self-paced and on-demand so you can learn on your schedule. We also offer live, instructor-led training sessions for customers who prefer real-time interaction and the ability to ask questions. Check the Academy calendar for upcoming live sessions.
Your team’s already using Demandbase. Make sure they’re using it right.
Trained teams ramp faster, adopt new capabilities more quickly, and get more value from Demandbase. Enroll your team and build a shared foundation for account-based success.
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