The B2B Go-to-Market (GTM) Assessment

How Mature is your Go-to-Market Strategy?

Find out how mature your organization’s go-to-market strategy is based on your company information and our expertise. See how you compare to other B2B organizations and start improving today.

(14 questions, 5 minutes)


Why take the go-to-market assessment?

The B2B landscape is ever-changing, and your business is fueled by a solid go-to-market strategy. Identifying strengths and weaknesses in your organization as it exists today will help to surface gaps, opportunities, and areas where you’re already ahead of the game. Understanding how you compare to other B2B organizations will help you further refine your strategy and get ahead of the competition. Demandbase will provide you with the insights and resources needed to improve your overall GTM strategy based on your current state.

What to expect from your assessment?

You’ll be asked questions like:

  • What KPIs keep you on track to hit your goals?
  • How well are your marketing and sales teams aligned in terms of identifying your ICP, TAM and buyer personas?
  • How well do your messages and tactics align to your buyer’s journey?

You’ll receive recommendations and offers including:

  • Actionable guides on improving your go-to-market strategy
  • Exclusive thought leadership content from Demandbase experts
  • Or, book a meeting to speak directly with an expert about your results!

Try our calculators to uncover even more insights on your GTM strategy.