Go-to-Market (GTM) Maturity Assessment Find Out How Your GTM Stacks Up Unsure of where your organization stands in terms of GTM maturity? Take our GTM maturity assessment to see how you compare to other B2B organizations. Take the Assessment You’ll see how your GTM stacks up in the following areas: KPIs & Goals Ideal Customer Profile (ICP) & Total Addressable Market (TAM) ABX Strategy Data Foundation Measurement Strategy You’ll be asked questions like: What KPIs keep you on track to hit your goals? How well are your marketing and sales teams aligned in terms of identifying your ICP, TAM and buyer personas? How well do your messages and tactics align to your buyer’s journey? Find out how your organization ranks in the above areas and see where you could use a boost. You’ll get a recommendation for how to improve, based on your results.