Go-to-Market (GTM) Maturity Assessment

Find Out How Your GTM Stacks Up

Unsure of where your organization stands in terms of GTM maturity? Take our GTM maturity assessment to see how you compare to other B2B organizations. 


You’ll see how your GTM stacks up in the following areas:

  • KPIs & Goals
  • Ideal Customer Profile (ICP) & Total Addressable Market (TAM)
  • ABX Strategy
  • Data Foundation
  • Measurement Strategy

You’ll be asked questions like:

  • What KPIs keep you on track to hit your goals?
  • How well are your marketing and sales teams aligned in terms of identifying your ICP, TAM and buyer personas?
  • How well do your messages and tactics align to your buyer’s journey?

Find out how your organization ranks in the above areas and see where you could use a boost. You’ll get a recommendation for how to improve, based on your results.