Demandbase, AI-Driven Go-to-Market

On a Mission to Transform the Way B2B Companies Go to Market

Get to know the company and people behind the leading AI-driven account-based go-to-market (GTM) platform.

Demandbase is all about AI-driven GTM

We help B2B companies hit their revenue goals using fewer resources. Want to know how?

We do it by aligning your sales and marketing teams around a combination of your data, our data, and artificial intelligence. It’s what we call Account Intelligence and it helps you identify, engage, and focus your time and money on accounts that are most likely to buy. That’s the power of AI.

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Quit your job and join us

You’ll never look back.

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We’re a diverse bunch of friendly, agile, high-energy people

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We love the art, science, and technology that drives smarter B2B sales and marketing. Because we’re on a mission, we’re creating exceptional opportunities for people like you to grow, learn, and build great careers. We’re fun, philanthropic, remote-friendly, and determined to make sales and marketing way more data-driven and way less wasteful.

If that sounds like your idea of fun, come join our team

Careers

Curious about what makes us different?

Flexible & Transparent

Find out how we adapt to you, not the other way around. So you won’t ever have to hear “Who picked these accounts?”.

Best B2B Ad Tech

Advertising to a business is totally different than selling boots. Discover the only demand-side platform (DSP) built specifically for B2B.

Enterprise-Grade

Demandbase One is elastic enough to stretch with your business, whether you start with one use case or all. Learn how we support the needs of our largest customers.

A True Partner in Your Success

We care about you and support your success better than anyone. See why our customers go on about our service and support…not to mention our low-pressure sales process.

Rave Reviews & Rankings

Our customers say it best. Read more Demandbase reviews from real people, and see why industry analysts rank Demandbase a leader in the market.

How we got here

Vroooooooom

What a fantastic ride.

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Our values

What makes us, us

Win together

We win together

At Demandbase, we go beyond collaborative. We have each other’s backs. We celebrate our victories and support each other during difficult times.

Make customers successful

We make our customers successful

We believe that customer success is the responsibility of the whole company. Each one of us plays a role. Our energy is focused on customer satisfaction and success.

We are real

We are real

We are authentic and approachable. We are transparent in our communication — both the good and the bad. We don’t shy away from tough decisions.

Accountable actions

We do what we say we will do

What we do, we do well. We are accountable for our actions. We make commitments, and then live up to them.

Innovate with intention

We innovate with intention

Innovation happens across the company. We try new things. We take risks. We measure everything and double down on the things that work, and learn from the things that don’t.

Meet our leadership

The game-changers. The innovators. The trailblazers.

Executive Team

Gabe Rogol

Gabe Rogol

CEO

Gabe Rogol

CEO

Gabriel Rogol is the Chief Executive Officer of Demandbase. In his role, Rogol is responsible for fulfilling the company's mission of transforming how B2B companies go-to-market.

Since joining Demandbase in 2012, Rogol has been integral in setting the product and corporate strategy for the company. Throughout his two-plus decade career, Rogol has held leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers.

Rogol received his BA in Comparative Literature and Russian Language and Literature from Brown University.

Umberto Milletti

Umberto Milletti

Chief R&D Officer

Umberto Milletti

Chief R&D Officer

Umberto Milletti has been an innovator at the convergence of technology and content for nearly 20 years. In early 2005, Umberto founded InsideView and has since been leading our efforts to inform the entire enterprise.

In the mid-1990s, Umberto was a pioneer in e-learning as a co-founder of DigitalThink, where he designed and built one of the first multi-tenant software-as-a-service platforms to deliver and track learning for millions of participants. As an executive, Umberto helped lead the company to a successful IPO, revenues of $60 million, and its acquisition by Convergys in 2004.

Umberto holds a BS in electrical engineering from Tufts University and an MS in electrical engineering and computer science from the University of California, Berkeley.

Kelly V. Hopping

Kelly V. Hopping

Chief Marketing Officer

Kelly V. Hopping

Chief Marketing Officer

Kelly Hopping is a seasoned marketing and business executive, speaker, and author. As Demandbase’s CMO, she is responsible for differentiating the company’s go-to-market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers.

Prior to joining Demandbase, Kelly served as the first CMO at HYCU, where she continues as an Advisor. Previously, she served as CMO for the Digital Markets division of Gartner, where she managed a portfolio of brands — Capterra, GetApp, and Software Advice. In this role, Kelly and her team drove 100% of the revenue acquisition for the $300M+ organization.

Prior to Gartner, Kelly led various functions during her 4+ years at Rackspace as Vice President of Integrated Solutions and Product Marketing, Senior Director of Integrated Marketing, and Director of Brand. Kelly also served in marketing and operations leadership positions at AMD for 5 years, and spent 1 year at Dell marketing the Latitude notebook business.

Kelly’s passion for branding and product management began at Kraft Foods, where she managed a variety of brands. She believes in bringing the art and simplicity of consumer goods brand management and demand generation to the technology world.

Kelly holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. She serves on the board of Empowering Women as Leaders Austin and is author of the book Rising: How to Thrive as a Corporate Executive while Staying True to Yourself, which launched in 2023. Kelly resides in Austin, Texas, with her husband and three children.

John Eitel

John Eitel

Chief Sales Officer

John Eitel

Chief Sales Officer

John Eitel is a technology-savvy, customer-focused executive with more than two decades of progressive sales, marketing, and operations leadership in intensely competitive enterprise technology markets. He has held senior leadership roles and has been pivotal in the growth trajectory at Rackspace, Spiceworks, WP Engine, and Canva.

In his most recent role, he served as General Manager for North Americas and VP of Sales at Canva, a design tool that has attracted over 100 million monthly active users across 190 countries and has collectively created over 1 billion designs. He was recruited to launch a new region in North America as well as bring their enterprise, business-to-business offering to market and lead the teams and strategy that support this effort.

Over his tenure, John has progressed through multiple positions of increased responsibility and scope based on his consistent record of top-tier sales performance as a manager and individual contributor. He has also held roles across multiple disciplines — sales, operations, marketing, and corporate strategy. As a result, he has been tapped to lead several high-level initiatives, including turning around some of the poorest performing teams in the country, building a large-enterprise sales unit from the ground floor, and launching new regions and products for a successful product-led growth startup.

John and his wife and their two sons live in Austin, TX, where they are involved in their children's school and athletic programs and numerous charitable and civic endeavors. He received his bachelor’s of science from University of Texas at Austin.

Shanah Zamost

Shanah Zamost

Chief People Officer

Shanah Zamost

Chief People Officer

Shanah brings 20 years of human resources experience spanning a variety of HR functions, industries, and company stages, most recently at NetApp where, as a member of the HR executive team, she led the Global HRBP, Employee Relations, and HR Operations teams and developed the foundations to a new performance culture.

Prior to NetApp, she spent close to five years at Twitter leading a Global HR Business Partner team, providing strategic partnership to members of the Executive Team, and leading the Global Talent Management function. During her tenure she helped lead the roll out of pay transparency, shepherded the organization through a remote-first cultural transformation, and led a full redesign of the Talent Development lifecycle, leveling framework, and role expectations.

Prior to Twitter, Shanah spent time in a variety of HRBP and compensation roles at Pinterest, Square (now Block), Sony Pictures Entertainment, NBCUniversal, and GE. She holds a Master's degree in Organizational Psychology from Columbia University and Bachelor's degree in Psychology from the University of Michigan (Go Blue!).

Bryan Morris

Bryan Morris

Chief Financial Officer

Bryan Morris

Chief Financial Officer

Bryan is the Chief Financial Officer (CFO) at Demandbase. Previously, he served as CFO for several private, leading SaaS companies, including Kinetica, Xamarin (acquired by Microsoft in 2016), and LiveRamp (acquired by Acxiom in 2014). He has built and led numerous G&A teams during periods of rapid growth across six different VC-backed start-ups.

Bryan is a registered CPA (inactive) in California and holds a B.A. in business economics from UC Santa Barbara.

Michael Wilczak

Michael Wilczak

Chief Strategy & Development Officer

Michael Wilczak

Chief Strategy & Development Officer

Michael Wilczak leads Demandbase’s growth strategy and partner ecosystem, drawing on 20 years of success building market-leading technology companies. For 8+ years prior to joining Demandbase, Mike was an executive at iCIMS where he led product, acquisitions, ecosystem, and strategy. During that time, iCIMS grew 10x and valuation grew more than 25x through a combination of organic growth, investments in new products, add-on acquisitions, and strategic go-to-market partnerships.

Prior to iCIMS, Mike was an executive at Wipro where he led the global growth of the company's IT and business process outsourcing business into Europe, India, Asia, and Australia. He joined Wipro through the acquisition of Infocrossing, where he spent 7 years driving strategy, acquisitions, partnerships, and investor relations, and led the company's software business. At the time of the transaction, Wipro's acquisition of Infocrossing represented the largest acquisition of a US-based company by an India-based multinational.

Mike is an active board director for other technology companies, and he’s passionate about volunteering with organizations that provide young adults with developmental disabilities an opportunity to build marketable skills. He is married to his college sweetheart, Elle. They have three sons (Tyler, Alec, and Evan) and three dogs (Pippa, Chicken, and Daisy). He lives in New Jersey and Florida.

Sean Malone

Sean Malone

Chief Information Security Officer

Sean Malone

Chief Information Security Officer

Sean Malone is the Chief Information Security Officer at Demandbase. In his role, he is responsible for the information security and IT functions of our business.

Prior to joining Demandbase, Malone led information security, delivery, product, and R&D for VisibleRisk, which was acquired by BitSight Technologies. Prior to that, he was Head of Cyber Defense for Amazon Prime Video, and previously spent ten years in offensive information security, performing red team engagements and cyber defense consulting for major financial institutions, casinos, gold mines, social media platforms, and similar high-value targets.

Malone holds an MS in Information Security & Assurance, as well as the CISSP, CISM, CISA, CCISO, AWS Solutions Architect, and AWS Security Specialty certifications. He’s active in the security community, including presenting research at Black Hat, DEF CON, and other conferences. He has a patent pending for his work on assessing security programs and quantifying cyber risk.

Alyssa Opella

Alyssa Opella

SVP, Customer Experience

Alyssa Opella

SVP, Customer Experience

Alyssa Opella, Senior Vice President of Customer Experience, leads the customer-focused areas of Customer Success, Professional Services, Customer Support, and Customer Enablement at Demandbase. In her role, Opella drives adoption and retention through exceptional customer experiences.

Throughout her two-decade-long career, Opella has built numerous high-performance, revenue-generating services and customer success organizations for both B2B and B2C companies, always focusing on customer engagement and education, and driving software adoption. Prior to joining Demandbase, Opella held leadership positions at Acoustic, IBM, Silverpop, and others.

Opella holds a BA in Psychology and Sociology from the University of Iowa.

Andrew Epstein

Andrew Epstein

General Counsel

Andrew Epstein

General Counsel

Andrew is the General Counsel of Demandbase. In his role, Andrew is responsible for the company's legal and compliance functions.

Prior to Demandbase, Andrew was the Vice President, AGC, and Head of US Legal at LiveRamp where he managed the US legal team and advised the company on mergers and acquisitions, commercial transactions, strategic initiatives, and product counseling. Before moving in-house, Andrew worked in the Capital Markets and general corporate groups of the New York offices of O'Melveny & Myers. While at O'Melveny, he spent time on secondment at Morgan Stanley assisting with leveraged finance, capital markets, and M&A.

Andrew holds a B.A. in Political Economy from UC Berkeley and received his J.D. from The George Washington University Law School. He holds a CIPP/US certification from the International Association of Privacy Professionals (IAPP).

Board of Directors

Gabe Rogol

Gabe Rogol

CEO

Gabe Rogol

CEO

Gabe is the CEO of Demandbase and leads the company in its mission of transforming how B2B companies go-to-market. He has a passion for unlocking the full potential of teams and companies and in creating high-performance cultures.

Gabe has a deep technology background with 20 years of leadership experience within B2B, SaaS, MarTech, and Media. Before Demandbase, Gabe led sales and marketing for IDG’s SMB division. He has a BA in Comparative Literature from Brown University.

Chris Golec

Chris Golec

Founder

Chris Golec

Founder

Chris Golec founded Demandbase in 2006. Chris started his first company in the mid 90's to help large enterprises overcome the challenges purchasing and engineering groups faced in managing their global supplier base. After building significant momentum in the marketplace, Supplybase was acquired by i2 Technologies (ITWO) in 2000 as part of the largest software merger in history. Chris then started a consulting practice helping companies build and manage world-class demand generation operations.

The success of the practice evolved into Demandbase, with the vision of transforming the way B2B companies identify, reach, and convert new customers online. Prior to his success as a software entrepreneur, Chris spent 10 years with GE and DuPont in global marketing, sales, and engineering. He earned his B.S. in Chemical Engineering from Michigan State University and his MBA from Boston University.

Stacey Bishop

Stacey Bishop

Partner

Scale Venture Partners

Stacey Bishop

Partner

Scale Venture Partners

Stacey Bishop is a Partner at Scale Venture Partners (ScaleVP), focusing on Software as a Service (SaaS) and Digital Marketing investments. In addition to Demandbase, Stacey also serves as a director of NComputing, and previously at Vitrue, prior to its acquisition by Oracle. In addition to sourcing Omniture and ExactTarget, Stacey advises many of ScaleVP’s other portfolio companies, including Box, HubSpot and DocuSign, Inc. Prior to joining ScaleVP in 1999, Stacey specialized in M&A within Bank of America’s Corporate Development Group. Stacey worked in equity research at Morgan Stanley and began her career as an account manager at Syntel, an IT services firm. Stacey holds an M.B.A. from Columbia Business School and a B.A. from University of Michigan.

Ned Gilhuly

Ned Gilhuly

Founding Partner

Sageview Capital, LP

Ned Gilhuly

Founding Partner

Sageview Capital, LP

Ned Gilhuly is a founding partner of Sageview Capital, LP, a private investment firm to provide growth capital to small and mid-sized companies in the technology, business services, and financial services sectors. Sageview Capital was established in 2006 and currently has over $1 billion in assets under management.

Ned has served on over 20 corporate boards and is currently a member of the board of directors of Alfresco, Avalara, Envivio, Exaro III, GoPro, and MetricStream, as well as Chairman of the Board of the Duke Management Company, and a member of the board of trustees of Duke University.

Prior to founding Sageview Capital, Ned spent 19 years at Kohlberg Kravis Roberts & Co (KKR), one of the world’s oldest and most experienced global private equity firms. Ned joined KKR in 1986 in San Francisco, became a partner in 1995, and from 1998 until 2004 he lived in London where he established and oversaw all aspects of KKR’s business in Europe. He also served on KKR’s Investment Committee from its inception in 2000 until his departure in 2005.

Before joining KKR, Ned received an M.B.A. (Arjay Miller Scholar) from the Graduate School of Business, Stanford University; worked in the mergers and acquisitions group of Merrill Lynch Capital Markets in New York; and graduated from Duke University with a B.A. (Magna Cum Laude) in History and Economics in 1982.

Steve Klei

Steve Klei

CFO Advisory Board Member

SVB Financial Group

Steve Klei

CFO Advisory Board Member

SVB Financial Group

Steve Klei, a member of the Silicon Valley Bank CFO Advisory Board, is also the Chief Financial Officer of Kabam, a world leader in multi-player free-to-play mobile games. Steve’s expertise has shaped Kabam into a profitable company with a $1 billion valuation and $400 million in annualized revenue, a 10x growth from 2010. Prior to joining Kabam, Steve served as the CFO for several successful, high-growth SaaS-based companies, leading IPOs and acquisitions and creating more than $1 billion for shareholders. He has raised more than $600M in capital to fund growth over a dozen different times. Steve was the CFO at Jigsaw where he grew the company to a $175 million acquisition by Salesforce, which was one of the largest revenue multiples for SaaS M&A. Before that, he was consulting CFO at Xactly Corp., where he managed the acquisition of the company’s chief competitor in an all-stock transaction between the private companies. While at Zantaz, he grew the company exponentially in revenue to $125 million and then led a successful acquisition by Autonomy for over $400 million. He also led ProBusiness Services to an IPO and then acquisition by ADP for $500 million. Steve began his career at Ernst & Young and then served as the corporate controller of Esprit de Corp.

Steve is a CPA and received his degree in Accounting from Central Michigan University.

Anthony Lee

Anthony Lee

General Partner

Altos Ventures

Anthony Lee

General Partner

Altos Ventures

Anthony Lee is a General Partner of Altos Ventures, focusing on software and digital media investments. Anthony also currently serves as a Director of BrightEdge, Hooked Media Group, Kontagent, Koofers, MyERP, Netbase Solutions, Roblox, and Xignite. He was also a Director of GuardianEdge, which was acquired in 2010 by Symantec (SYMC). Before joining Altos Ventures, Anthony led marketing efforts for three start-up companies, including Evolve Software (Nasdaq:EVLV, later acquired by Oracle). Anthony began his career as a strategy consultant at McKinsey & Company and has published a national magazine. Anthony serves as Chairman of TechSoup Global, the world's largest non-profit distributor of computer software and hardware. He co-founded and co-chairs the C100, a network of top Canadian technology leaders dedicated to supporting Canadian entrepreneurs. Anthony is a term member of the Council on Foreign Relations and a charter member of the Pacific Council on International Policy. He is a founding member of the Full Circle Fund, a venture philanthropy group based in San Francisco.

Anthony received his MBA from Stanford University and earned a BA in Politics and Economics from Princeton University.

Bob Spinner

Bob Spinner

Founding Partner & Managing Director

Jackson Square Ventures

Bob Spinner

Founding Partner & Managing Director

Jackson Square Ventures

Bob Spinner is a founding partner and Managing Director of Jackson Square Ventures and brings two decades of high-technology business operational experience. Bob also works with CrownPeak Technology, Intacct, MarketLive, Vormetric, and YouSendIt. Bob has served in various operational capacities, including CEO, worldwide sales, technical sales support, software programming, database design, and private and public fundraising. While at Sigma, Bob has helped a number of the firm's portfolio companies expand operations, build management teams, and increase revenues. Bob's technology focus areas include enterprise applications software, e-commerce, and software as a service.

Prior to joining Sigma, Bob was President and CEO of Extensity. During his tenure, Extensity grew from $1 million to $25 million while raising money through private funding and an IPO. In March of 2003, Extensity was sold to GEAC. Prior to Extensity, Bob was Senior Vice President of Worldwide Sales and International Operations at Clarify, a leading provider of integrated CRM solutions, where he grew the company from $5 million to $140 million in revenue while managing a worldwide organization of 260 professionals. Earlier in his career, Bob served in expanding roles at Sybase, including working as the director of one of Sybase's most successful regions, and held technical roles at ADR and Chevron, including sales engineer, programmer, and database administrator.

Bob received his B.A. in Mathematics from Washington University.

Heather Zynczak

Heather Zynczak

Director

Heather Zynczak

Director

Heather brings more than 25 years of experience, including a combined 10 years as CMO at Pluralsight and Domo, to her role as a Demandbase board member. She has held executive positions within Oracle and SAP, led teams for numerous startups and has been a consultant for firms such as Accenture, The Boston Consulting Group, and Booz Allen Hamilton. She served on Salt Stack’s Board of Directors for two years until October of 2020 when they were acquired by VMware and is currently serving on the board of Thryv (Nasdaq: THRY). Heather is also a strong advocate for supporting women in business and is an active mentor. She founded Women@Pluralsight and Women@Domo, has been named one of 30 Women to Watch and CXO of the Year by Utah Business magazine. Additionally, she has been recognized by the Women Tech Awards for Professional Excellence and holds an MBA from The Wharton School.

But enough about us

We’d love to talk about you.

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Careers

Interested in joining the team and making marketing magic? Explore open opportunities now.

Careers

Partners

From implementation to integration, we’re connected. Fast-track your GTM with our technology integrations and vetted implementation partners.

See Partners

Gartner, Magic Quadrant for Account-Based Marketing Platforms, Ray Pun, Christy Ferguson, Jeff Goldberg, Julian Poulter, Jenifer Silverstein, 30 October 2023

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this
research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Demandbase.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.