Demandbase One™ | Go-to-Market Platform

ABM/ABX

Because B2B is all about accounts. Not leads.

Have one view of an account for a unified GTM motion.

Connect your first and third-party data and AI in one place and watch your pipeline and revenue soar.

Build, find, engage, close and measure the accounts that matter.

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Sales Intelligence

Get insights on in‑market buying groups and accounts.

Insights where you need them to close more deals.

You can't win what you can't see. Account executives and SDRs/BDRs can be more timely and more relevant with best-in-class sales intelligence, engagement insights, and accurate company and contact data.

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Buying Intent

Identify when accounts and buying groups are interested.

Intent data pinpoints buying signals before a hand raise.

With over 1 trillion third-party intent signals a month, it's easy to spot high-intent accounts and buying groups with Demandbase. Get even more granular by customizing industry-specific signals from over 400K keywords.

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Predictive Analytics

Target the right accounts & buying groups with AI.

Use AI and predictive models to zero in on your hottest accounts.

Our predictive analytics score accounts and buying groups based on a combination of fit, intent, and engagement across the web, email, marketing automation, and CRM. Finding in-market accounts has never been easier.

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Advertising

B2B advertising
done right.

Stop wasting money on advertising to accounts and buying groups that won’t buy.

Wasted ad spend is a thing of the past with our B2B DSP for ads on display, native, video, and connected TV. Or, sync audiences to LinkedIn, Facebook, Instagram, Bing, Google, YouTube, and more.

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Personalization

Personalize your website for maximum relevance.

Customize website experiences by account, audience, stage, and more.

Accurately identify website visitors and create a custom website experience with content tailored to their location, industry, buyer stage, and more.

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Orchestration

Account-based automation that drives efficiency.

Automate the tedious stuff. Spend your time driving revenue.

Save time. Build more pipe. And do it using fewer resources. How? By orchestrating all your ads, direct mail, sales outreach, and more with account-, buying group- and person-based automations. That’s how.

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Anayltics

Report on what matters.

Track engagement at every step of every journey.

Traditional lead-based analytics don't cut it for accounts and buying groups. Our analytics let you measure engagement across accounts and buying groups and track progress against unique journeys that you define.

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B2B Data

Inject our B2B data into your apps and systems.

Boost the value of your apps and multiply your bottom line.

Your apps, data lakes and warehouses are only as good as the data in them. Give your teams access to our Account Intelligence through easy-to-use APIs, cloud delivery, or flat files.

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