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Fit: Identify accounts within your ICP that have the best chance of becoming customers.
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Intent: Discover accounts doing anonymous research on your unique products and competitors.
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Relationship: Understand the context and history of account outreach and sales engagement.
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Engagement: Measure how accounts interact with your brand across your website, content and campaigns.
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Pipeline Predict: Combine each piece of FIRE to pinpoint qualified accounts showing behaviors that predict active buying activity.
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Custom Account Journeys: Discover where accounts are in their journey, know which ones are ready to buy, and personalize engagement accordingly.
