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Demandbase One™ | Go-to-Market Platform

ABM Is Where It Started.
Go-to-Market Is Where It’s Going.

We’ve been innovating account-based marketing for over 15 years (seriously). Now, we’ve gone beyond ABM with a Go-to-Market platform. We align sales and marketing and provide industry-leading data and tools that inform and accelerate opportunities. This is more than an ABM platform. This is Smarter Go-to-Market™.

See how the Demandbase One™ Go‑to‑Market Platform helps you hit your revenue goals with fewer resources

Focus on Accounts

Give Sales All the Intelligence

Discover Buying Intent Earlier

Find and Prioritize Accounts

Personalize Web Experiences

Orchestrate Channels at Scale

Measure Account Analytics

Get Smarter Data for Smarter Decisions

Because B2B is all about accounts. Not leads.

Build a unified account data foundation.

The best sellers have been account-based for years — now it's time to get marketing on the same page. Connect your first-party data with our third-party data and AI and watch your pipeline and revenue soar from a single account-based view.

Get data-driven insights to identify and contact decision makers at ready-to-buy accounts.

Insights where you need them to close more deals.

You can't win what you can't see. Account executives and SDRs/BDRs can be more timely and more relevant with best-in-class sales intelligence, engagement insights, and accurate company and contact data.

Identify when an account is interested.

Intent data pinpoints buying signals before a hand raise.

With over 500 billion third-party intent signals a month, it’s easy to spot high-intent accounts with Demandbase. Get even more granular by customizing industry-specific signals from over 375K keywords.

Target the right accounts with predictive models, not hunches.

Use AI and predictive models to zero in on your hottest accounts.

Our predictive analytics score accounts based on a combination of account fit, intent signals, and engagement across the web, email, marketing automation, and CRM. Finding in-market accounts has never been easier.

B2B advertising done right.

Stop wasting money on advertising to accounts that won't buy.

Wasted ad spend is a thing of the past with our B2B DSP for hyper-targeted account-based ads on display, native, video, and connected TV. Or, sync audiences to LinkedIn, Facebook, Instagram, Bing, Google, YouTube, and more.

Personalize your website for maximum relevance.

Customize website experiences by account, audience, stage, and more.

Accurately identify website visitors and create a custom website experience with content tailored to their location, industry, buyer stage, and more.

Account-based automation that drives efficiency.

Automate the tedious stuff. Spend your time driving revenue.

Save time. Build more pipe. And do it using fewer resources. How? By orchestrating all your ads, direct mail, sales outreach, and more with account- and person-based automations. That's how.

Report on what matters.

Track engagement at every step of every journey.

Traditional lead-based analytics don’t cut it for accounts. Our account-based analytics let you measure engagement across accounts and track progress against unique journeys that you define.

Inject our B2B data into your apps, data lakes, and warehouses.

Boost the value of your apps and multiply your bottom line.

Your systems are only as good as the data in them. Give your teams access to our Account Intelligence through easy-to-use APIs, cloud delivery, or flat files.

See All At-A-Glance

Focus on Accounts

Because B2B is all about accounts. Not leads.

Build a unified account data foundation. The best sellers have been account-based for years — now it’s time to get marketing on the same page. Connect your first-party data with our third-party data and AI and watch your pipeline and revenue soar from a single account-based view.

Unify your account data

Give Sales All the Intelligence

Get data-driven insights to identify and contact decision makers at ready-to-buy accounts.

Insights where you need them to close more deals. You can’t win what you can’t see. Account executives and SDRs/BDRs can be more timely and more relevant with best-in-class sales intelligence, engagement insights, and accurate company and contact data.

Explore sales intelligence

Discover Buying Intent Earlier

Identify when an account is interested.

Intent data pinpoints buying signals before a hand raise. With over 500 billion third-party intent signals a month, it’s easy to spot high-intent accounts with Demandbase. Get even more granular by customizing industry-specific signals from over 375K keywords.

Get the scoop on intent

Find and Prioritize Accounts

Target the right accounts with predictive models, not hunches.

Use AI and predictive models to zero in on your hottest accounts. Our predictive analytics score accounts based on a combination of account fit, intent signals, and engagement across the web, email, marketing automation, and CRM. Finding in-market accounts has never been easier.

Dive into predictive

Advertise Across Channels

B2B advertising done right.

Stop wasting money on advertising to accounts that won’t buy. Wasted ad spend is a thing of the past with our B2B DSP for hyper-targeted account-based ads on display, native, video, and connected TV. Or, sync audiences to LinkedIn, Facebook, Instagram, Bing, Google, YouTube, and more.

Discover the best B2B advertising

Personalize Web Experiences

Personalize your website for maximum relevance.

Customize website experiences by account, audience, stage, and more. Accurately identify website visitors and create a custom website experience with content tailored to their location, industry, buyer stage, and more.

See personalization

Orchestrate Channels at Scale

Account-based automation that drives efficiency.

Automate the tedious stuff. Spend your time driving revenue. Save time. Build more pipe. And do it using fewer resources. How? By orchestrating all your ads, direct mail, sales outreach, and more with account- and person-based automations. That’s how.

Discover orchestration

Measure Account Analytics

Report on what matters.

Track engagement at every step of every journey. Traditional lead-based analytics don’t cut it for accounts. Our account-based analytics let you measure engagement across accounts and track progress against unique journeys that you define.

Learn about measurement

Get Smarter Data for Smarter Decisions

Inject our B2B data into your apps, data lakes, and warehouses.

Boost the value of your apps and multiply your bottom line. Your systems are only as good as the data in them. Give your teams access to our Account Intelligence through easy-to-use APIs, cloud delivery, or flat files.

Discover Demandbase data

Demandbase One image

5 account-based go-to-market challenges.

5 short videos on how Demandbase One™ can help.

Watch demos now

Our go-to-market platform works with all your favorite tech

See all integrations

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Our customers say it best

Learn about the data that powers the Demandbase One™ platform

Your data + our data + AI = Account Intelligence

Dig into Our Data

Curious about what makes us different?

We equip you with Smarter GTM™ to win the game.

Flexible & Transparent

Find out how we adapt to you, not the other way around. So you won’t ever have to hear “Who picked these accounts?”.

Best B2B Ad Tech

Advertising to a business is totally different than selling boots. Discover the only demand-side platform (DSP) built specifically for B2B.

Enterprise-Grade

Demandbase One is elastic enough to stretch with your business, whether you start with one use case or all. Learn how we support the needs of our largest customers.

Rave Reviews & Rankings

Our customers say it best. Read more Demandbase reviews from real people, and see why industry analysts rank...

Ready to dive in? We’ve got a rep waiting to talk to you!

Want to know how Demandbase One™ go-to-market platform can fit into your processes and teams? We’re glad you asked.

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