Demandbase One

The No-Limits ABM Solution for Revenue

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Plan, execute, and measure seamless
ABM with Demandbase One

With Demandbase One, you finally have an Account-Based Marketing solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow. See why the new Demandbase is the leader in ABM for the entire revenue team.

Find and prioritize target accounts through
Predictive Analytics with FIRE

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  • Fit: Identify accounts within your ICP that have the best chance of becoming customers.

  • Intent: Discover accounts doing anonymous research on your unique products and competitors.

  • Relationship: Understand the context and history of account outreach and sales engagement.

  • Engagement: Measure how accounts interact with your brand across your website, content and campaigns.

  • Pipeline Predict: Combine each piece of FIRE to pinpoint qualified accounts showing behaviors that predict active buying activity.

  • Custom Account Journeys: Discover where accounts are in their journey, know which ones are ready to buy, and personalize engagement accordingly.

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Engage target accounts with personalized
experiences across multiple channels

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  • Advertise to your target accounts with the only DSP that delivers the precision and scale that B2B requires.
  • Deliver relevant experiences with website personalization to increase engagement and interaction.
  • Design and orchestrate actions from sales and marketing across channels.
  • Create precise segments and audiences with powerful Selectors.
  • Connect to third-party systems to trigger sales plays, orchestrate actions in MAS and extend your outreach.
An image depicting how various charts in Demandbase One show account engagement

Close more business and drive revenue
with personalized, actionable sales insights

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  • Know who is ready to buy and when to reach out with deep account insights.
  • Plan your territory and accelerate sales cycles with personalized, customer-facing rep insights.
  • Automatically capture all customer-facing activities and create contacts, leaving no gaps across the buying committee.
  • Get a 360° view of engagement across each key persona in the accounts that matter most.
  • Deliver real-time alerts in the systems Sales uses — CRM, email, Slack, LinkedIn.
Image depicting how revenue teams can share information on Demandbase One

Build your account-based foundation and
measure everything that matters

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  • Unify disconnected account data into a “single pane of glass” that unlocks insights and aligns Marketing and Sales.
  • Consolidate first and third party data of both people and accounts and turn them into actionable insights with an Account Data Platform.
  • Create precise audiences using AI-powered account selection plus custom CRM data, opportunities, buyer persona, journey stage, behavior, intent, recent sales activity, and more.
  • Measure the results of your actions with engagement analytics, journey analytics and multi-touch attribution.
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Customer story

Demandbase enables you to refine your account lists, reach those accounts, as well as understand what activity they're doing on your website. And we're able to send the activity directly to our outbound sales team so that they can prioritize and personalize their prospecting.

Get the full story
Perri Garner, Director of ABM

Think big, start fast and adapt quickly with Demandbase One

Demandbase One provides the data you need for a comprehensive understanding of your accounts, the decisioning capabilities to know the right time to engage the right people with the right message, and the delivery mechanisms to take action across multiple channels. It is the no-limits ABM solution that adapts to your needs, unifies your revenue teams, and connects to what matters.

Results

“There are so many questions you can ask to understand what a customer or prospect is interested in based on their behavior. What are they doing on the web? How are they responding to marketing programs? Are they engaging with marketing automations? Are they in our nurture streams? Demandbase brings all of this information together in one place, making it seamless to consume that data and understand who’s engaged and what they’re interested in. I haven’t seen any other platform that lets you do that.”

Emily Ketchum
Director of Global Marketing Operations, Fuze

Get the most out of your ABM

Advertising

Drive awareness with the full buying committee by leveraging our custom built B2B DSP or LinkedIn for your advertising needs.

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Personalization

Increase your conversion rate with unique and personalized website experiences tailored for your target accounts.

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Orchestration

Run full cross-channel marketing and sales automations from the most comprehensive ABM solution.

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Attribution

Measure the impact and ROI of every interaction across Sales and Marketing with multi-touch attribution.

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See it in action

Learn more with our On-Demand Demo

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Talk to a Demandbase ABM specialist

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