Orchestrate account engagement across channels

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Automate and scale account-based plays with sales and marketing touches

Demandbase Orchestration brings the scale and sophistication of traditional lead-based marketing automation to the account-based marketing world. With it, you can drive more meaningful interactions using multi-channel, cross department plays, and complex audience segmentation at scale.

Demandbase is the only solution that lets you run people and account-based plays from one system. You can target a precise audience through our segmentation and data orchestration engine then automatically apply the most effective sales and marketing tactics to advance the account in its journey.

Precise Segmentation

Dynamically create audiences for account-based campaigns.

  • Use powerful cross-object filters to create segments not possible in traditional marketing automation.
  • Create precise audiences with just a few clicks using buyer persona, journey stage, behavior, intent, recent sales activity, target account status (fit with ideal customer profile), and more.
  • Push audiences to third-party platforms (e.g., LinkedIn, Outreach, SalesLoft) to orchestrate across channels.

Precise Segmentation

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Unlimited Automations

Automate account-based processes across channels.

  • Create automated account-based or people-based workflows across martech and salestech channels.
  • Setup a one-time automation, schedule it to run on a certain date and time, or setup a continuous action using static or dynamic lists (with accounts or people).
  • Run marketing automation-style workflows across accounts as well as people.

Unlimited Automations

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Cross-Channel Play Automation

Automate multi-channel actions from one platform.

  • Trigger sales plays in CRM (Salesforce) and sales engagement systems (SalesLoft, Outreach).
  • Orchestrate actions in marketing automation (Marketo, Salesforce Pardot, Eloqua, HubSpot) and manage advertising audiences in third-party platforms (LinkedIn, Twitter, Facebook, Adobe, Bing and Google).
  • Connect to additional channels via Salesforce, including website personalization, direct mail (PFL, Sendoso), and more.

Cross-Channel Play Automation

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Customer Data Management

Automate data management processes.

  • Update status fields automatically as Sales or SDRs work accounts.
  • Clean and normalize account, lead, and contact data automatically.
  • Stamp fields with current date or engagement minutes to manage workflows and optimize measurement.

Customer Data Management

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Cross-Sell Plays

Expand relationships and increase Customer Lifetime Value.

  • Identify demand signals based on product-specific engagement.
  • Trigger the appropriate action across marketing and sales channels.
  • Automatically follow up with relevant product information and alert your sellers.

Cross-Sell Plays

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Customer Retention and Advocacy

Orchestrate actions for at-risk customers and potential advocates.

  • See which accounts and personas are engaging using heatmaps.
  • Launch an advocacy marketing campaign and trigger account manager outreach.
  • Segment customers based on inactivity and trigger retention campaigns.

Customer Retention and Advocacy

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Collaborate faster, share intelligence, and experience explosive growth with the only unified B2B go-to-market suite

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ABX Cloud

Plan, execute, and measure seamless account-based strategies, and create the right experience for every stage of the account journey.

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Advertising Cloud

Reach the full buying committee and attract your target accounts with the only DSP built for B2B.

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Sales Intelligence Cloud

Find the right prospects, engage with relevant insights, and win bigger deals, faster.

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Data Cloud

Get trusted data and intelligence about accounts and contacts with the most complete set of B2B data.

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