Orchestration

Orchestrate account engagement across channels

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Automate and scale account-based plays with sales and marketing touches

Demandbase Orchestration brings the scale and sophistication of traditional lead-based marketing automation to the account-based marketing world. With it, you can drive more meaningful interactions using multi-channel, cross department plays and complex audience segmentation at scale.

Demandbase is the only solution that lets you run people and account-based plays from one system. You can target a precise audience through our segmentation engine then automatically apply the most effective sales and marketing tactics to advance the account in its journey.

Precise Segmentation

Dynamically create audiences for ABM campaigns.

  • Use powerful cross-object filters to create segments not possible in traditional marketing automation.
  • Create precise audiences with just a few clicks using buyer persona, journey stage, behavior, intent, recent sales activity, target account status (fit with ideal customer profile), and more.
  • Push audiences to third-party platforms (e.g., LinkedIn, Outreach, SalesLoft) to orchestrate across channels.

Precise Segmentation

Unlimited Automations

Automate account-based processes across channels.

  • Create automated account-based or people-based workflows across martech and salestech channels.
  • Setup a one-time automation, schedule it to run on a certain date and time, or setup a continuous action using static or dynamic lists (with accounts or people).
  • Run marketing automation-style workflows across accounts as well as people.

Unlimited Automations

Cross-Channel Play Automation

Automate multi-channel actions.

  • Trigger sales plays in CRM (Salesforce) and sales engagement systems (SalesLoft, Outreach).
  • Orchestrate actions in marketing automation (Marketo, Salesforce Pardot, Eloqua, HubSpot) and manage advertising audiences in LinkedIn.
  • Connect to additional channels via Salesforce, including website personalization, direct mail (PFL, Sendoso), and more.

Cross-Channel Play Automation

Customer Data Management

Automate data management processes.

  • Update status fields automatically as Sales or SDRs work accounts.
  • Clean and normalize account, lead, and contact data automatically.
  • Stamp fields with current date or engagement minutes to manage workflows and optimize measurement.

Customer Data Management

Cross-Sell Plays

Expand relationships and increase Customer Lifetime Value.

  • Identify demand signals based on product-specific engagement.
  • Trigger the appropriate action across marketing and sales channels.
  • Automatically follow up with relevant product information and alert your sellers.

Cross-Sell Plays

Customer Retention and Advocacy

Orchestrate actions for at-risk customers and potential advocates.

  • See which accounts and personas are engaging using heatmaps.
  • Launch an advocacy marketing campaign and trigger account manager outreach.
  • Segment customers based on inactivity and trigger retention campaigns.

Customer Retention and Advocacy

Get the most out of your ABM

Advertising

Drive awareness with the full buying committee by leveraging our custom built B2B DSP or LinkedIn for your advertising needs.

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Personalization

Increase your conversion rate with unique and personalized website experiences tailored for your target accounts.

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Orchestration

Run full cross-channel marketing and sales automations from the most comprehensive ABM solution.

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Attribution

Measure the impact and ROI of every interaction across Sales and Marketing with multi-touch attribution.

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See it in action

Learn more with our On-Demand Demo

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