Calculate Your ROI with Demandbase ABX

You Know You Want This Technology. Now Convince
Your CFO With Our ROI Revenue Impact Calculator.

We know justifying a new technology purchase can be a challenge. So we’ve made it simple with this easy-as-pie ROI calculator. Start with your current pipeline metrics and we’ll show you how much uplift you can expect. We’ll keep the revenue impact numbers conservative, so you can be confident when sharing them with your CFO.

What will change with Demandbase? You’ll see increases in average deal size, opportunities per month, opportunity-to-close rates, and shorter sales cycles.

We have to say it. The revenue calculator numbers are just estimates, but we’ll assist you every step of the way to help you meet or exceed them. We’ll roll out the red carpet for your customer onboarding. You’ll have access to Demandbase Academy, an advanced ABM-certified customer success manager, relevant workshops, customer office hours, and best practices content. If you’d like more support, we offer optional professional services.

Just a bit of business before we get started. Please note that this revenue calculator uses typical case studies to estimate your return.

Currently ? This is the current state of your pre-sales performance indicators.

With DB ? For more information, contact us

$1 Million $500 Million
$10,000 $1,000,000
1 Month 36 Months
13 Months
1 200
0% 100%

Your estimated ROI with Demandbase is $6,508,800 ? For more information, contact us


Will be your revenue, if everything stays the same.

You will hit 72% of your bookings target.


Could be your revenue, with Demandbase.

You would hit 105% of your bookings target.

What else?

Your average deal size will increase to $120,000.

Your average sales cycle will decrease to 13 Months.

Annual Bookings Attainment Without DB With DB 70% 75% 80% 85% 90% 95% 100% 105%
Column Attainment %
Without DB 72
With DB 104

Remember, this calculator is based on typical Demandbase customer case studies. It’s not affiliated with Forrester or the Total Economic Impact™ study mentioned below.

Check out the ROI findings in the 2022 commissioned Forrester Consulting Total Economic Impact™ study for Demandbase. Get the study

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