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Forrester 2022 Total Economic Impact™ Study

Forrester 2022 TEI Study: Demandbase Offers Significant ROI


*Plus Notable Increases in Revenue and Sales Productivity Gains

Through four customer interviews and data aggregation, Forrester Consulting concluded that for a composite organization the Demandbase account-based marketing and sales platform delivers a 367% three-year return on investment (ROI) — just one of the findings in their 2022 Total Economic Impact™ study commissioned by Demandbase.

Read the study to learn how the Demandbase platform also:

  • Improves revenue and sales productivity
  • Enhances sales and marketing collaboration 
  • Boosts program visibility and planning 

We’re always excited to receive accolades from third-party sales and marketing tech reviewers, but nothing is better than hearing it directly from our customers!

In the Forrester 2022 TEI study, based on interviews with Demandbase customers, one demand generation manager concluded that after implementing the Demandbase account-based platform the organization has “gone from a cost center to a revenue center.

Download the Forrester TEI Study today.

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