Platform
DEMANDBASE ONE™

Our account-based go-to-market platform that leverages data and AI-powered insights to accelerate your marketing, advertising, and sales strategies with confidence.

Explore the Platform
- Marketing Best-in-class Account Identification, Web Personalization, Orchestration, & Analytics
- Sales Powerful sales tools and orchestration using trustworthy account, contact, and buying group identification
- Advertising Intent-based, hyper targeted B2B ads from our industry-leading native DSP
- Data Our powerful data & AI insights, seamlessly in your systems
- Integrations
- Product Tours
Solutions
By Role

Marketing

Sales

Customer Success

Revenue Operations
By Industry / Segment

Business Services

Financial Services

Manufacturing

Technology

Enterprise
By Use Case

Build a B2B GTM Foundation

Find and Prioritize Accounts

Engage Target Accounts

Close Opportunities Efficiently

Expand & Retain Customers

Measure Engagement
Pricing
Resources
Customers
Company

Demandbase One™ for Marketing

Grow Revenue with the Only ABM Platform You Need to Win

Use intelligent insights to find and engage the right fit accounts, with the right message, every time

Demandbase One™ for Marketing puts you ahead of the game by connecting everything that matters. Get a 360° view of every account, at every stage, and know exactly when, where, and how to strike. Know the right accounts, the right timing, and the right message to turn interest into pipeline, pipeline into revenue, and clients into loyal fans.

Build an account-based foundation to finally unify your team’s view of every account

Unify your fragmented first and third-party data into a single, powerful view that aligns marketing and sales for maximum impact.
Create ideal buying group profiles so you can identify, track and engage buying group members throughout the buyer journey.
Target precise audiences using AI-driven account selection, factoring in opportunities, buyer personas, journey stages, behaviors, intent signals, recent sales activity, custom CRM data fields, and more.
Clean your data and enrich your accounts with our firmographic, contact, technographic, and intent data.

Grow pipeline using over a decade of model training and AI

Zero in on accounts within your ICP that have the highest potential to convert with our Qualification Score
Prioritize the accounts that matter with Pipeline Predict, our AI-powered score that highlights accounts primed to close, based on past deal patterns and activity.
Uncover in-market accounts with intent data signals that let Demandbase AI know who’s ready to buy.
Use journey analytics to pinpoint exactly where accounts are in their journey, so you can hit them with the perfect message, every time.

Engage target accounts with the right message across multiple channels

Advertise to your target accounts with the only B2B ad tech that delivers the precision and scale that B2B requires.
Deliver relevant experiences with website personalization to increase engagement and interaction.
Design and orchestrate actions from sales and marketing across channels.
Trigger sales and marketing plays using your existing tech stack. We integrate with the most popular sales and marketing tech.

Close more business using actionable sales insights

Know who is ready to buy and when to reach out with deep account insights.
Prioritize accounts in your territory using insights from weekly email snapshots that highlight engaged people and account activity.
Know who is engaged with your sales and marketing efforts through buying committee heatmaps and lead-to-account matching technology.
Deliver real-time alerts in the systems sales uses every day — CRM, email, Slack, and web.

Help your revenue teams retain and grow your customer base

Find expansion opportunities by monitoring intent and engagement by product line.
Use intent data to spot competitive threats to your customers and tackle fears, uncertainties, and doubts (FUD) before renewal.
Leverage post-sale journey stages to uncover cross-sell and up-sell opportunities.
Analyze which content performs best by vertical or product using engagement heatmaps and Site Analytics.

See how your strategy impacts every stage of the buyer journey

See how accounts are engaging over time with heatmaps and the deal story.
Track core journey metrics like volume, velocity, and conversion.
Create multiple journeys to track buying funnels for different product lines or business units.
Understand website engagement with Site Analytics.