Build an Account-Based Foundation

A Fragmented View of Accounts Tells You Nothing

A holistic view lights up with insights.


It’s hard to win when marketing and sales are rowing in different directions

How often do you find your marketing and sales teams working out of different systems, not knowing what the other is doing? When revenue teams work in silos, it’s hard to know what actions and communications have taken place within an account.

Demandbase One is the one complete B2B go-to-market suite for revenue teams

Combine your data with Demandbase’s third-party and behavioral data to create one holistic view of each account. It’s the one place for sales and marketing to go to see which accounts are engaged, what actions they’ve taken, and who has communicated what.

No more guesswork. Connecting the dots is easy with Demandbase One.

"We are transitioning to an account-focused organization as a whole, so Demandbase is helping our sales organization acclimate themselves with their new lists/territories and better understand what matters to their accounts. It is also helping our marketers measure the success of their programs with new, account-focused KPIs like engagement."
G2 Reviewer Senior Manager, Demand Generation, Enterprise

Don’t just take one G2 reviewer’s word on it

Explore more reviews on

Wanna get your hands dirty?

Check out these step-by-step “how-to’s.”

Create Targeted Account Lists

As a Demand Generation Marketer, I want to easily build out a targeted list of accounts to use across engagement channels.

  • Start in Database, and click Create New.
  • Use powerful cross object filters in Selectors to define your criteria from custom CRM data, MAP data, opportunities, journey stage, behavior, intent, and recent sales activity.
  • Target your new account list with advertising, email, direct mail and other engagement channels.
  • Dial it up: Execute triggered campaigns or sales actions when an account enters a high priority stage (MQA).

Learn about an Account-Based Foundation


Assess Your Pipeline

As a marketing executive, I want to see data on where target accounts are in our funnel and how opportunities are converting within the quarter. We like your thinking.

  • Navigate to the Journey dashboard.
  • Select a timeframe and the list you’d like to analyze to get insights on accounts, pipeline opportunities, and account progression through the funnel.
  • View multiple lists at the same time to evaluate trends.
  • Do one better: Use the Compare feature to compare different timeframes.

Dig into Journey Analytics


Prioritize High Converting Accounts

As a sales rep, I want to prioritize outreach based on positive buying signals.

  • On the Analytics dashboard, select your auto-generated account list.
  • Prioritize accounts with high Pipeline Predict scores.
  • Alternatively, add Pipeline Predict into any account selector to refine an existing list.
  • Take it to the Next Level: Layer on filtering rules to further prioritize and identify key accounts that need nurturing.

Learn more about Predictive Analytics


Arm Sales with Account & People Insights

As a sales leader, I want all of our teams to be equipped with impactful information they can easily view. We’ve got you covered.

  • Customize reports and share insights using snapshot emails.
  • Look no further than your CRM for intent or engagement activity tied to your accounts.
  • Use our Sales Intelligence to see info on recent acquisitions, leadership changes, and financials within your own company territories to spark a conversation.
  • Kick it up a notch: Create custom alerts and territory digests that get delivered right to your sellers.

Dive into Sales Intelligence


Curious about what makes us different?

We equip you with Smarter GTM™ to win the game.

Flexible & Transparent

Find out how we adapt to you, not the other way around. So you won’t ever have to hear “Who picked these accounts?”.

Best B2B Ad Tech

Advertising to a business is totally different than selling boots. Discover the only demand-side platform (DSP) built specifically for B2B.


Demandbase One is elastic enough to stretch with your business, whether you start with one use case or all. Learn how we support the needs of our largest customers.

A True Partner in Your Success

We care about you and support your success better than anyone. See why our customers go on about our service and support…not to mention our low-pressure sales process.

Rave Reviews & Rankings

Our customers say it best. Read more Demandbase reviews from real people, and see why industry analysts rank Demandbase a leader in the market.

Ready to dive in? We’ve got a rep waiting to talk to you!

Want to know how Demandbase One™ can fit into your processes and teams? We’re glad you asked.

Book a Meeting