Build an Account-Based Foundation

A Fragmented View of Accounts Tells You Nothing

A holistic view lights up with insights.


It’s hard to win when marketing and sales are rowing in different directions

How often do you find your marketing and sales teams working out of different systems, not knowing what the other is doing? When revenue teams work in silos, it’s hard to know what actions and communications have taken place within an account.

Demandbase One is the one complete B2B go-to-market suite for revenue teams

Combine your data with Demandbase’s third-party and behavioral data to create one holistic view of each account. It’s the one place for sales and marketing to go to see which accounts are engaged, what actions they’ve taken, and who has communicated what.

No more guesswork. Connecting the dots is easy with Demandbase One.

"We are transitioning to an account-focused organization as a whole, so Demandbase is helping our sales organization acclimate themselves with their new lists/territories and better understand what matters to their accounts. It is also helping our marketers measure the success of their programs with new, account-focused KPIs like engagement."
G2 Reviewer Senior Manager, Demand Generation, Enterprise

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Wanna get your hands dirty?

Check out these step-by-step “how-to’s.”

Prioritize High Converting Accounts

As a sales rep, I want to prioritize outreach based on positive buying signals.

  • On the Analytics dashboard, select your auto-generated account list.
  • Prioritize accounts with high Pipeline Predict scores.
  • Alternatively, add Pipeline Predict into any account selector to refine an existing list.
  • Take it to the Next Level: Layer on filtering rules to further prioritize and identify key accounts that need nurturing.

Learn more about the Engagement Platform


Arm Sales with Account & People Insights

As a sales leader, I want all of our teams to be equipped with impactful information they can easily view. We’ve got you covered.

  • Filter for key data like accounts with trending intent on the Analytics dashboard.
  • Open the menu and select “Save View as Quick Card.”
  • Choose an existing Quick Card to replace and apply it to the Account List Dashboard.
  • Kick it up a notch: Build different Quick Cards and customize where they appear, using User Views.

Explore the Engagement Platform


Personalize Journey Stages

As a marketing ops manager, it’s important to create accurate journey stages that match our sales cycles and engagement criteria. You came to the right place.

  • Within Settings, navigate to Account Journey Builder.
  • Click Edit and Add New Stage to create additional stages or Reorder to rearrange the list of stages.
  • Using Selectors, build criteria to create each stage as defined by your buyer journey and important engagement phases.
  • Dial it up: Execute triggered campaigns or sales actions when an account enters a high priority stage (MQA).

See the goods on the Engagement Platform


Assess Your Pipeline

As a marketing executive, I want to see data on where target accounts are in our funnel and how opportunities are converting within the quarter. We like your thinking.

  • Navigate to the Journey dashboard.
  • Select a timeframe and the list you’d like to analyze to get insights on accounts, pipeline opportunities, and account progression through the funnel.
  • View multiple lists at the same time to evaluate trends.
  • Do one better: Use the Compare feature to compare different timeframes.

Dig into the Engagement Platform


What else can you do with Demandbase Account Intelligence?

We thought you might ask. So we listed our most popular use cases below.

Make your B2B go-to-market smarter

Demandbase One

The Smarter GTM™ suite for B2B brands. Inject our rich, precise Account Intelligence into every step of the buying journey. You’ll spot opportunities earlier, engage with them more intelligently, and close deals faster. It’s that simple.

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In a hurry?

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Want to get personal?

Talk to a Demandbase specialist about your situation.

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