Demandbase Account Identification

Unmask the Unknown Companies That Visit Your Website


Tired of nameless, faceless prospects? That ends now.

Let us unveil the companies that visit your website. Our sophisticated account ID uses artificial intelligence and machine learning that have evolved over more than a decade of model training and experience with hundreds of billions of data signals. We’re constantly evaluating inputs using both proprietary and traditional methods. The result: our match rates and accuracy have never been higher.

Our account identification magic is powered by behavioral methods, real-time signal processing, traffic volume and time patterns, and a massive set of proprietary IP and cookie data. (Trust us. It’s more exciting than it sounds.) Through acquisitions and additional technology enhancements, we’ve seen almost embarrassing gains in every important metric. And it keeps getting better.

2022 has been a great year. A really great year.


More signals


Increase in match rates


Of customers saw match rate improvement


Accuracy increase in major markets

Try Account ID for FREE! (Yes, we said FREE!)

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Match rates that put dating sites to shame

We’re all about data. And we have lots of it. But we don’t rely on IP registries, reverse DNS data, or 3rd party sources. We trust ourselves more here’s why:

  • We classify over 3.7 billion IPs. That’s right, billion with a “B.”
  • We have 350+ million active cookies.
  • Our 150+ million contacts are synced through the best identity resolution technology.

Seriously accurate

We take the accuracy of each account identification seriously. Because we know those IDs feed predictive models, marketing and sales alerts, personalization, and so many other things you rely on to go to market. That’s why we:

  • Deliver consistent accuracy for the accounts you care about.
  • Offer extensive bot detection using web crawlers and creative validators.
  • Never sacrifice accuracy to inflate match rates.

Turning camouflaged activity into revenue gold

Illuminate the who, what, and when of your website activity and you’ll expose a mother-lode of opportunities to create personalized marketing and sales experiences.

  • Take web analytics to a whole new level by unveiling unknown accounts.
  • Understand which visitor acquisition strategies are attracting the right accounts.
  • Uncover new opportunities, both new business and up-sell.

Can we gush a little more?


Identified IPs


Active Cookies


Validated Contacts


Point increase in Bot Identification

Don’t stop now. You’re just getting started.

Learn more about what you get with our smarter Account Intelligence.

B2B Contact Data

Meet the movers and shakers who make buying decisions at your accounts


Pinpoint ideal targets based on technologies they use

Intent Data

Know when your accounts are in market to reach out at the perfect time

Ready to make the journey smarter with Account Identification?

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