Demandbase Account Identification
Unmask the Unknown Companies That Visit Your Website
Tired of nameless, faceless prospects?
That ends now. Let us unveil the companies that visit your website. Our sophisticated account ID uses artificial intelligence and machine learning that have evolved over more than a decade of model training and experience with hundreds of billions of data signals. We’re constantly evaluating inputs using both proprietary and traditional methods. The result: our match rates and accuracy have never been higher.
Our account identification is powered by behavioral methods, real-time signal processing, traffic volume and time patterns, and a massive set of proprietary IP and cookie data. (Trust us. It’s more exciting than it sounds.) Through acquisitions and additional technology enhancements, we’ve seen almost embarrassing gains in every important metric. And it keeps getting better.
Try Account ID for FREE! (Yes, we said FREE!)
Match rates that put confidence in your step
We’re all about data. And we have lots of it. But we don’t rely on IP registries, reverse DNS data, or 3rd party sources. We trust ourselves more here’s why:
- We classify over 3.7 billion IPs. That’s right, billion with a “B.”
- We have 350+ million active cookies.
- Our 156+ million contacts are synced through the best identity resolution technology.
Seriously accurate
We take the accuracy of each account identification seriously. Because we know those IDs feed predictive models, marketing and sales alerts, personalization, and so many other things you rely on to go to market. That’s why we:
- Deliver consistent accuracy for the accounts you care about.
- Offer extensive bot detection using web crawlers and creative validators.
- Never sacrifice accuracy to inflate match rates.
Turning unknown activity into reliable signals
Illuminate the who, what, and when of your website activity and you’ll expose a mother-lode of opportunities to create personalized marketing and sales experiences.
- Take web analytics to a whole new level by unveiling unknown accounts.
- Understand which visitor acquisition strategies are attracting the right accounts.
- Uncover new opportunities, both new business and up-sell.
Can we gush a little more?
3.7B
Identified IPs
350M+
Active Cookies
156M
Validated Contacts
10
Point increase in Bot Identification
Learn more about what you get with our AI-powered Account Intelligence.
Company Information
104M Companies
Detailed firmographics, including industry, revenue, employee count, location, financials, account hierarchies, and more.
Intent Data
650K+ Intent Keywords
Demandbase’s proprietary intent data combines the breadth and flexibility of bidstream keywords with the quality of curated content.
Technographics
34K Technologies
Intel on the technologies your accounts own — including software hidden behind firewalls that most others can’t see.
Contact Data
156M B2B Contacts
B2B contact details and timely insights on 150+ million (and growing) real decision-makers around the globe.
Account Identification
3.7B+ IP Addresses
The most accurate B2B account match rates, generated by a model trained by hundreds of billions of signals.
News and Social Insights
122M Social Profiles
Alerts about sales triggers like company expansions, leadership changes, and acquisitions.
Ready to make your efforts count with Account Identification?