Demandbase Technographics Pinpoint Ideal Accounts Based on Technologies They Use Take a Self-Guided Tour Stop wasting time chasing accounts that don’t fit your ICP Do your ideal prospects use specific technologies? Imagine the time you could save if you could identify accounts by the technologies they use…or not. Demandbase Technographics give you insights into the hardware and software your target accounts use and need. Save mountains of time and gain an advantage over your uninformed competitors by zeroing in on the best targets based on technologies they use. Tailor your go-to-market around your targets’ tech profiles Impress your accounts with a tailored pitch that shows you know about their technology needs. It’s easy with Demandbase Technographics. Identify potential prospects Target your advertising Prioritize your sales motions Increase your relevance and customer engagement Forecast more accurately Stop chasing dead-end leads "If you don’t understand your prospective customer’s existing technologies and problems, you can’t become their true trusted advisor. It’s that simple. … [Demandbase] gives us the insights we need to become trusted advisors." Makoto Ishizaka Go-To-Market Lead, Microsoft Customers like the math 3 Up to 3x higher response rates to demand generation programs 78% Up to 78% more cost-effective spend due to more targeted outreach 51% Up to 51% higher likelihood by sales to establish successful contact with targeted prospects 57% Up to 57% decrease in time to close new deals You know you want it. Why not choose the best? You won’t get all this from any other technographics provider. We use an unparalleled combination of artificial and human intelligence to clean, consolidate, enhance, catalog, and score our technographic data and refresh it on a regular basis to ensure relevance and accuracy. Unlike competitors who focus primarily on front-end technologies – those that are easily identified in front of the firewall – we use our AI, additional data signals, and our massive database to mine for the technologies hiding behind the firewall. The result: the largest, curated set of front-end and back-end technologies, with 82+ million domains tracked and 19K+ technologies covered We are the only provider to offer tailored technographic insights including, next technology purchase, IT spend, revenue potential, and more. (See the lovely graphic.) 82M+ Domains tracked 19K+ Front-end & back-end technologies Our technographics. Your way. Want to narrow a list, expand your market, or deeply understand a specific account? Because it’s part of our Account Intelligence™, you can access our technographic data when and where you need it, across the entire Demandbase One Suite. Use technographics as a filter when building market segments and account lists Qualify accounts that are a great fit … or not See complete tech profiles within account records Enrich accounts and leads with technographic data Predict which technologies a company will buy next Get insights into the revenue you’re likely to earn from each account Spot accounts at risk with a competitor by combining technographics with intent and engagement insights "We believe we can help deliver impact for businesses of all shapes and sizes. Prioritizing where to focus and understanding the unique selling opportunities can be a challenge, so we’re always looking for data to help us better understand those companies. While we utilize a breadth of firmographic data, leveraging technographics from Demandbase to gain insight into the technology profile of our customers and the respective potential use cases for those companies is an added advantage for us." Stephen Catalano Sr. Director GTM Intelligence, DocuSign Related resources Blog 10 Reasons Why Every B2B Marketer Should Use Technographics for Account Segmentation Technographic data can help marketers reach out to accounts with personalized messaging that conveys just how valuable they... Learn more Video DB on Demand: What is technographic data? Ever wondered what technographic data is? Demandbase VP of Go-To-Market for Data Cloud, Asher Mathew, is here to... Watch now Video ITO: Technographics with Asher Mathew Today, Jon Leiberman is thinking of technographics, and there's no one better to talk to than Demandbase's own... Watch now Don’t stop now. You’re just getting started. Learn more about what you get with our smarter Account Intelligence. Company Information Get all the B2B account data you need, without the noisy clutter Learn more B2B Contact Data Meet the movers and shakers who make buying decisions at your accounts Learn more Intent Data Know when your accounts are in market to reach out at the perfect time Learn more Account Identification Spot juicy opportunities earlier with anonymous account identification Learn more News & Social Insights Be the first to know what’s happening at your target accounts Learn more Ready to make the journey smarter with the top brand in technographic data? Book a Demo
Blog 10 Reasons Why Every B2B Marketer Should Use Technographics for Account Segmentation Technographic data can help marketers reach out to accounts with personalized messaging that conveys just how valuable they... Learn more
Video DB on Demand: What is technographic data? Ever wondered what technographic data is? Demandbase VP of Go-To-Market for Data Cloud, Asher Mathew, is here to... Watch now
Video ITO: Technographics with Asher Mathew Today, Jon Leiberman is thinking of technographics, and there's no one better to talk to than Demandbase's own... Watch now
Account Identification Spot juicy opportunities earlier with anonymous account identification Learn more