Close Opportunities Efficiently With Account Insights Friction Kills Deals. Account Insights Grease the Way to Faster Wins. See It in Action It’s every seller’s dream to win bigger deals, faster But after guiding prospects through the B2B buying journey, it’s not uncommon to encounter friction that delays the close. The cure is relevance: precisely tailoring each conversation to the prospect’s need And personalizing experiences that drive revenue is easy when you have the right account insights at hand. Demandbase Account Intelligence injects powerful insights into every sales touch, based on all known market activity across your CRM, marketing automation, email inboxes, and website — plus anonymous insights like intent data, so you know if your competitors are sneaking into your deal. The result? It’s like a double shot of espresso for your sales cycle. Sellers have the account insights they need to shape conversations and enlist the right decision-makers to seal the deal. Sales Development Reps "I don’t know which accounts to focus on today." "I need help planning my day." Account Executives "I need help with territory planning and accelerating pipeline to close." "I have a hard time progressing my opportunities." Customer Success and Post-Sales "I hate it when customers churn. Especially when I’m blindsided." "I’m not discovering enough growth opportunities." Sales Leaders "The inbound marketing funnel isn’t creating enough pipeline." "Our competitors are winning business before we get the chance to say hello." With Demandbase: How about starting with the ones that are ready to buy? Make the most of your time with predictive scoring. Prioritize accounts. See intent signals. And assess your account’s overall fit. Single-threaded engagement rarely works. Find all the people you should be targeting at each account. Receive alerts about leadership changes, so you won’t be caught off guard. You may need a new champion or be able to follow your old one to a new account and opportunity. Either way, you’ll know. Explore Sales Intelligence Cloud Let's Do it With Demandbase: Your time is precious. Let’s make the most of it. Keep your daily priorities visible with custom views and dashboards in your CRM. Use automatic workflows to react instantly when key contacts engage with your marketing programs. Get real-time website activity alerts to reach buyers when your brand is top of mind. Explore Sales Intelligence Cloud Show Me Now With Demandbase: You can’t fly with blinders on. Let’s inject insights into your planning. See exactly where each account is in the buying journey. Prioritize those getting ready to take the next step. Receive news alerts for your target accounts automatically to up-level your outbound strategy. Get a clear and complete picture of all previous communications and timelines. Dive into ABX Cloud See the Goods With Demandbase: Never skip a beat. See what’s happening at your accounts…24/7. Gain insight into your accounts’ activity levels. Track known and anonymous behaviors on your website and across the web. Use intent signals, news, and social insights to discover hidden pain points and learn about their interests. Get to know more people on the buying committee. Your private connections network will open doors. Sync up with marketing to ensure the right messages are sent to the right person at the right time. Accelerate your sales with Account Intelligence Dive In With Demandbase: Discover unhappy customers early, while you still have time to turn them into fans. See which support pages your customers are visiting. Address uncommunicated frustrations so your customers feel heard. Follow market-specific keywords that may mean they’re checking out your competitors. Organize customers by renewal date and put a retention strategy in place. Check out Account-Based Sales Let's Do It With Demandbase: It doesn’t have to be that way. With Account Intelligence, you’ll anticipate your accounts’ needs before they do. Organize your accounts by the products they already buy from you. Then keep an eye on their website activities for clues that they’re looking for more. Track their browser activity for keywords and search terms that hint at other products they may need. Explore their family trees for cross-sell opportunities. Get bold and negotiate enterprise agreements that cover all their subsidiaries in one fell swoop. Gin up some outbound product-based campaigns with your marketing team to spark new interest. Win and retain with Sales Intelligence Cloud Show Me Now With Demandbase: Give your sales team the ultimate prospecting “cheat sheet.” Create an outbound sales engine that wins before your competitors get a foot in the door. Discover growth opportunities — and important new contacts — across corporate hierarchies. Put your muscle behind engaged and in-market prospects and quit wasting time on the rest. Explore Sales Intelligence Cloud See the Goods With Demandbase: Spot opportunities before they hit your CRM. Turn anonymous web traffic into accounts you can target. Use predictive analytics and buyer intent signals to jump on the juiciest opportunities early. You’ll run circles around your bumbling competitors. Win more with ABX Cloud Dive In "Demandbase has been an invaluable tool in my sales stack and I use it almost every day to give me those crucial insights into the pulse of my account base. Demandbase provides those key insights and dashboards in easy to use and user friendly experiences that speed up the cycle to contact my prospects as quickly as possible while they are still hot. I love the weekly snapshot report and I know come Monday morning I'll have a new list of prospects to target for the week. I definitely recommend Demandbase for any sales organization." Nino Buccilla Account Executive, Pluralsight Don’t just take Nino’s word on it Explore more reviews on g2.com. Wanna get your hands dirty? Check out these step-by-step “how-to’s.” Spot Competitive Intent Signals in Open Opportunities As a Sales Rep, how can I get ahead of potential competitor risks in my open opportunities? It’s easy. Set up key competitors and their products as intent topics and track the quantity, strength, and trending intent across your pipeline. Analyze competitive intent behaviors to get ahead of competitors’ talk tracks. Collaborate with marketing on competitive take down campaigns for pre-contract staged opportunities. Explore Engagement Platform Take a Multi-Threaded Approach As a Sales Rep, I want to know which key personas in my open pipeline aren’t engaging with my brand. Good thinking. Here’s how. Create custom Heatmaps to quickly understand which persona engagement strategies to deploy. Find contacts in Sales Intelligence Cloud to fill missing personas and automatically push them to CRM. Take scalable action within Outreach or Salesloft to engage the entire buying committee, without leaving the Engagement Platform. Dive into the Engagement Platform Spend Less Time Researching and More Time Selling As a Sales Rep, I need to focus on the right accounts, connect with the right decision-makers, and hold their attention — all without spending half my day on research. Piece of cake. Tap into Demandbase Account Intelligence wherever you spend the most time: on company websites, LinkedIn, or within your CRM. Be alerted to business insights that give you compelling reasons to reach out, such as buyer intent signals and relevant company news. Get warm introductions to your prospects with our comprehensive relationship network that combines your personal contacts, social connections, work and alumni colleagues, and more Check out Sales Intelligence Cloud Empower Sales Teams with Engagement Insights As a Sales Leader, I want all of our teams to have easy access to high priority, impactful information about their accounts. Create a sales-specific dashboard within the Engagement Platform to understand each seller’s territory and see associated buyer behaviors and rep activities. Train your reps to keep an eye on the unified inbox to see all historical email activity, even emails that haven’t been logged in CRM! Have your reps monitor anonymous and known-contact website activity within the Engagement Platform, CRM, Slack, or email. Dive into the Engagement Platform Share a Complete View of Marketing & Sales Activities As an Account Executive, I need to know what activities have been performed by sales and marketing in my accounts. We can help. Get a detailed view of the content your accounts are being exposed to. Tailor your conversations and share content based on account and key persona activity to remain relevant and accelerate deals forward. Select recipients, channel of delivery (Slack/Email), and send frequency to manage communications. Take it to the next level: Group multiple email subscriptions into a Digest view for easy viewing. Learn more about Account-Based Sales What else can you do with Demandbase Account Intelligence? We thought you might ask. So we listed our most popular use cases below. Build a B2B GTM Foundation Check it out Engage Target Accounts Check it out Close Opportunities Efficiently Check it out Expand and Retain Customers Check it out Make your B2B go-to-market smarter Demandbase One The Smarter GTM™ suite for B2B brands. Inject our rich, precise Account Intelligence into every step of the buying journey. You’ll spot opportunities earlier, engage with them more intelligently, and close deals faster. It’s that simple. Can't Wait to Learn More? In a hurry? No problem. We’ve got an on-demand demo. Watch Now Want to kick the tires? Talk to a Demandbase specialist about your situation. Contact us
