Close Opportunities Efficiently With Account Insights
But after guiding prospects through the B2B buying journey, it’s not uncommon to encounter friction that delays the close.
And personalizing experiences that drive revenue is easy when you have the right account insights at hand. Demandbase Account Intelligence injects powerful insights into every sales touch, based on all known market activity across your CRM, marketing automation, email inboxes, and website — plus anonymous insights like intent data, so you know if your competitors are sneaking into your deal.
The result? It’s like a double shot of espresso for your sales cycle. Sellers have the account insights they need to shape conversations and enlist the right decision-makers to seal the deal.
– Nino Buccilla, Account Executive, Pluralsight
Check out these step-by-step “how to’s”
As a Sales Rep, how can I get ahead of potential competitor risks in my open opportunities?
As a Sales Rep, I want to know which key personas in my open pipeline aren’t engaging with my brand.
As a Sales Rep, I need to focus on the right accounts, connect with the right decision-makers, and hold their attention — all without spending half my day on research.
As a Sales Leader, I want all of our teams to have easy access to high priority, impactful information about their accounts.
As an Account Executive, I need to know what activities have been performed by sales and marketing in my accounts.
We thought you might ask. So we listed our most popular use cases below.
Build an account-based GTM foundation
Without a unified view of your customers, marketing and sales are not in lock-step. Measure — and act on — what matters using account-based metrics.
Find accounts when they’re looking to buy
Spend your time and money on the right accounts with Account Intelligence you can trust.
Engage with your accounts
Turn generic interactions into relevant engagements that count. Personalized messages reach your buyers’ ears with more impact regardless of the channel.
Close more opportunities
Sharing data and insights in one place helps your reps go after the right accounts with the right message. Every time.
Expand your business with existing customers
It’s more efficient than landing new customers and increases their stickiness too.
Measure what matters in B2B GTM
Analyze account engagement, and track progress across journey stages — things that build your pipeline and revenue.
Want to know how Demandbase One™ can fit into your processes and teams? We’re glad you asked.