Demandbase Buying Groups AI B2B Buying Decisions are Made In Groups In a world where leads are too narrow and accounts are too broad, B2B buying groups are just right. Book a Meeting The first and only GTM platform with buying groups In the past, companies relied on guesswork and labor-intensive manual processes to identify buying groups and assign contact roles. Now, only Demandbase harnesses the power of AI to automate the process for a modern go-to-market strategy. We begin with deep account insights sourced from advertising, engagement, and intent data to identify buying groups. Then we use our AI to map known contacts to each buying persona and role, and for any missing personas, we tap into our extensive database of over 150 million B2B buyers to fill the gaps. Never miss out again on marketing to the right decision-makers, influencers and champions that could help you win a deal. Define your buying groups based on your GTM strategy Define your ideal buying group based on product line, business unit, or geography, and the personas. Discover buying group members across your first-party and our third-party data using intent and engagement data. Target, engage, and track the key personas involved in buying decisions easily and consistently. Find, prioritize, and engage the key influencers and decision-makers that matter Build out your segmentation based on your ideal buying groups, using our Selector interface. Advertise to key personas ensuring your advertising efforts are directed toward those who influence the purchase decision. Personalize messages based on persona and role within a specific opportunity. Accelerate deal cycles by knowing precisely who to contact Get contact recommendations for buying group members from our vast dataset of over 150 million B2B contacts. Uncover and reach out to buying group members not in your CRM. See who all the potential members of a buying group are and their buying roles to win the room. Recommended for You Press Release ABM Trailblazer Demandbase Announces Buying Group AI, the Next Breakthrough in B2B Will use AI to generate buying groups, streamline engagement, and more. Get the scoop Video Buying Groups 101: What Analysts Need to Know Learn why Demandbase Buying Group AI is the future and how it can make the lives of analysts... Learn more Blog 9 Reasons Why Buying Groups Will Be the Next Big Thing In B2B What you need to know now about why everyone - including your boss - will be talking about... See what's next eBook A Short – but Hot! – Guide to How Demandbase Buying Group AI Will Change The Game Everything you need to know about the hottest thing in B2B! Read the guide Demandbase One™ the account-based solution for B2B brands Our platform gives sales and marketing teams the tools and the confidence they need to act decisively when it matters most. Can’t wait to learn more?
Press Release ABM Trailblazer Demandbase Announces Buying Group AI, the Next Breakthrough in B2B Will use AI to generate buying groups, streamline engagement, and more. Get the scoop
Video Buying Groups 101: What Analysts Need to Know Learn why Demandbase Buying Group AI is the future and how it can make the lives of analysts... Learn more
Blog 9 Reasons Why Buying Groups Will Be the Next Big Thing In B2B What you need to know now about why everyone - including your boss - will be talking about... See what's next
eBook A Short – but Hot! – Guide to How Demandbase Buying Group AI Will Change The Game Everything you need to know about the hottest thing in B2B! Read the guide