Demandbase Buying Groups

B2B Buying Decisions are Made in Groups

In a world where leads are too narrow and accounts are too broad, B2B buying groups are just right.

The first and only GTM platform with buying groups

In the past, companies relied on guesswork and labor-intensive manual processes to identify buying groups and assign contact roles. Now, Demandbase harnesses the power of our data to help find and engage buying groups for a modern go-to-market strategy.

We begin with deep account insights sourced from advertising, engagement, and intent data to identify buying groups.

Then we map known contacts to each buying persona and role, and for any missing personas, we tap into our extensive database of over 150 million B2B buyers to fill the gaps. Never miss out again on marketing to the right decision-makers, influencers and champions that could help you win a deal.

Define your buying groups based on your GTM strategy

Define your ideal buying group based on product line, business unit, or geography, and the personas.
Discover buying group members across your first-party and our third-party data using intent and engagement data.
Target, engage, and track the key personas involved in buying decisions easily and consistently.

Find, prioritize, and engage the key influencers and decision-makers that matter

Build out your segmentation based on your ideal buying groups, using our Selector interface.
Advertise to key personas ensuring your advertising efforts are directed toward those who influence the purchase decision.
Personalize messages based on persona and role within a specific opportunity.

Accelerate deal cycles by knowing precisely who to contact

Get contact recommendations for buying group members from our vast dataset of over 150 million B2B contacts.
Uncover and reach out to buying group members not in your CRM.
See who all the potential members of a buying group are and their buying roles to win the room.