15 Best 6sense Competitors & Alternatives Right Now

Overview of 6Sense

6sense is an account-based marketing (ABM) platform that provides insights into buyer behavior and predictive analytics.

It uses AI and big data to accurately predict which accounts are in the market for their products, allowing for targeted marketing campaigns and enhanced sales results. With this, it can identify anonymous buying behaviors by capturing intent signals across various channels and integrating this data to create a unified customer profile.

One of 6sense’s major offerings is its predictive analytics engine, which uses AI to score accounts based on their likelihood to convert, helping to focus efforts on the most promising leads.

The platform also offers dynamic segmentation, campaign orchestration, and insights into the buyer’s journey, all of which can significantly improve the effectiveness of marketing strategies.

Why Look for an Alternative to 6sense?

If you’re considering alternatives to 6sense, it’s likely because you’re experiencing one or more of these common frustrations:

• Generic and Inaccurate Data. Many users have expressed frustration with 6sense’s data accuracy, leading to wasted resources and missed opportunities [See G2 review].
• Decline in Lead Quality Over Time. Initially, 6sense Intent delivered high-quality leads for the first two months. However, the quality drastically declined thereafter, with about 90% of targeted companies showing no interest. The intent data seemed inaccurate and repetitive across accounts, raising doubts about its authenticity [See G2 review].
• Ineffective Lead Identification. The tool has not effectively identified active leads, failing to make successful contact with prospects flagged as researching or interested. The functionality of 6sense resembles educated guessing. Users suggest using alternative methods, such as boolean searches on LinkedIn, for better results [See G2 review].
• High Costs and Complex Implementation. 6sense is expensive and complex to implement, making it challenging for smaller businesses or those with limited resources [See G2 review].

For example, the platform’s advanced features and unfavorable pricing structure may not fit the needs of every business.

Top 15 6sense Competitors on the Market Today

Whether you’re aiming to enhance data accuracy, obtain more tailored insights, streamline workflows, or find a more budget-friendly option, our roundup of the top 6sense competitors is tailored to meet a variety of needs and preferences.

We’ll examine how each competitor stands out, in terms of data visualization tools, predictive analytics, advanced AI-driven insights, or more scalable pricing models, giving you a comprehensive view of what’s available.

1. Demandbase One
2. ZoomInfo
3. RollWorks
4. Bombora
5. Clearbit
6. Apollo.io
7. Seamless.AI
8. Metadata.io
9. Terminus ABM Platform 
10. Dealfront (formerly Leadfeeder)
11. Lusha
12. Salesforce Pardot
13. Adobe Marketo Engage
14. HubSpot Marketing Hub
15. Dropcontact

1. Demandbase One

Demandbase One is a comprehensive Account-Based Marketing (ABM) and Account-Based Experience (ABX) solution designed to unify sales and marketing teams around shared revenue goals.

It streamlines the processes of identifying high-value target accounts, engaging these accounts with personalized content, and measuring the impact of these efforts across the entire customer journey. This includes tracking typical metrics like engagement and conversion rates, predicting future account value, and identifying potential roadblocks in the sales process.

With Demandbase One, you can:

• Leverage AI-powered Insights. Use advanced account intelligence to generate actionable insights that help identify the most promising accounts at every stage of the sales funnel.
• Enhance Account-Based Advertising. Customize your advertising strategies to meet the specific needs and profiles of key accounts. Demandbase One enables precise targeting based on account behavior, industry, and individual roles within companies, making your advertising spend more efficient and effective.
• Streamline Sales Engagement. Simplify the process of engaging with prospects using integrated tools that facilitate direct communication and timely follow-ups. Sales teams can access enriched account data, enabling more personalized and impactful interactions.
• Measure and Optimize Campaigns. Monitor the performance of marketing campaigns in real-time with comprehensive analytics that track engagement rates, conversion rates, and ROI. Utilize these insights to continuously refine strategies and improve outcomes.

Demandbase Advanced Features

• Account Identification and Targeting. Demandbase One simplifies the process of identifying high-value accounts using artificial intelligence and machine learning algorithms. It integrates data from various sources, such as first-party and third-party data, to provide a comprehensive view of target accounts. This enables marketers to deliver more personalized and effective campaigns.
• Advertising Solutions. The platform offers robust ABM advertising tools that help in reaching specific accounts with tailored messages. It leverages its extensive B2B database to ensure ads are displayed to the right people within targeted accounts, significantly increasing ad relevance and engagement.
• Sales Intelligence and Engagement. Demandbase One offers actionable insights to sales teams, helping them gauge account readiness and prioritize their efforts based on engagement signals and intent data. This sales intelligence feature integrates seamlessly with CRM systems, accelerating the sales cycle by providing timely and relevant data.
• Content Personalization. The platform includes tools for dynamic content personalization, which adjusts the content seen by visitors on websites based on their industry, role, or stage in the buyer’s journey. This capability ensures that the messaging is highly relevant and increases the likelihood of conversion.
• Account-Based Analytics and Reporting. Demandbase One features advanced analytics that provide detailed insights into campaign performance, account engagement, and overall marketing impact. This enables marketers to effectively measure ROI and make data-driven decisions to optimize their strategies.

Why Switch From 6Sense to Demandbase One?

Compared to 6sense, Demandbase One offers a more comprehensive and integrated platform that combines advertising, sales, and marketing capabilities into a unified solution.

This unified approach enables businesses to align their go-to-market strategies, streamline workflows, and deliver a more cohesive customer experience.

• Comprehensive ABM Platform. Demandbase offers a fully integrated ABM platform that includes account identification, engagement, and conversion capabilities. This comprehensive approach allows users to manage their entire ABM strategy from a single platform, ensuring consistency and efficiency.
• Fast, Modern Predictive Analytics. Demandbase utilizes cutting-edge AI to deliver tailored predictive models in under 24 hours, quickly deciphering opportunity potential and account fit. The platform includes multiple models, offering a significant advantage over competitors who provide costly, time-consuming, and limited alternatives.
• Purpose-Built B2B DSP. Demandbase features the only demand-side platform (DSP) specifically designed for B2B advertising. It includes an AI-optimized bidder that maximizes performance without the need for constant manual intervention, setting it apart from the consumer-based DSPs used by competitors.
• Flexible, Customizable Solution. Demandbase offers out-of-the-box journey stages that are fully customizable to meet the needs of multiple products or services. Unlike more rigid alternatives, Demandbase supports post-customer stages, which help identify growth and renewal opportunities, ensuring a flexible and adaptive approach to ABM.
• High-Quality Account-Based Advertising. Demandbase prioritizes quality by bidding higher to reach the right targets on brand-safe sites. This includes a unique combination of intent-based, people-based, and IP-based targeting.
• Revenue Operations Dream. With advanced segmentation options like “activities,” “relationships,” and “change data value” fields, Demandbase provides both simple and advanced views for creating lists.
• Automatic Sales Activity Tracking. Demandbase automatically syncs activity from email inboxes and calendars, providing a complete picture of account activity. This enhances predictive models and sales alerts, ensuring that sales teams are always informed and responsive.

But don’t take all these from us, here’s what real users are saying about the benefits of Demandbase One:

2. ZoomInfo

ZoomInfo is a comprehensive sales intelligence platform designed to help sales teams enhance lead generation, improve outreach strategies, and drive more effective sales processes.

The platform provides access to an extensive database of contact information, company insights, and market intelligence, allowing sales professionals to identify and connect with potential leads.

In addition, ZoomInfo features robust search and filtering capabilities, allowing users to segment their target audience based on criteria like industry, company size, location, and job title. This enables sales teams to tailor their outreach efforts and create personalized messages that resonate with their prospects.

Some Key Features of ZoomInfo

• Website Visitor Tracking. Identifies anonymous website visitors and the companies they belong to, providing insights for timely follow-ups.
• Lead Enrichment. Automatically updates and enriches lead data to keep information current and comprehensive.
• Sales Engagement Tracking. Monitors email opens, clicks, website visits, and other engagement metrics to gauge prospect interest and tailor your approach.
• Intent Data & Buying Signals. Provides insights into companies that are actively researching or showing interest in specific products or services, allowing sales teams to prioritize leads that are more likely to convert.
• Scoops. Delivers real-time updates on significant events within target accounts, such as funding rounds, mergers, or leadership changes.

ZoomInfo Pricing

ZoomInfo does not publicly list its pricing on its website, and prospective customers must contact the sales team for a specific quote.

Why Users Like ZoomInfo: (According to G2)

• Comprehensive and User-Friendly. ZoomInfo excels in usability, making it simple to upload lists, find contacts, and integrate opportunities into CRM, significantly enhancing trade show preparation and strategic outreach [See G2 review].
• Effortless Integration and Daily Utility. The system is straightforward to implement and integrates seamlessly with centralized CRM platforms, proving to be a daily asset across various departments [See G2 review].
• Lead Enhancement and Intent Search. ZoomInfo enhances lead data from events and utilizes intent searches to identify and attract ideal and new clients, with an easy and supportive implementation process [See G2 review].

Who is ZoomInfo a Good Fit for?

ZoomInfo is well-suited for large sales organizations aiming to shorten their sales cycles and improve conversion rates.

It’s also suitable for companies that require integration with existing CRM and sales automation tools like Salesforce to synchronize data and streamline workflows between sales and marketing teams.

3. RollWorks

RollWorks is an account-based marketing (ABM) platform that helps B2B businesses identify, target, and engage high-value accounts.

Part of the NextRoll family, RollWorks leverages advanced data analytics and machine learning to enable marketers to pinpoint their ideal customer profiles (ICPs) and build targeted account lists, ensuring that marketing efforts are focused on the most promising leads. With its extensive data sources and predictive analytics, RollWorks can uncover new opportunities by identifying accounts that exhibit buying intent or match specific criteria.

One of RollWorks’ standout features is its ability to create and manage highly personalized, multi-channel marketing campaigns. The platform supports targeted advertising across various channels, including display, social media, and email, allowing marketers to reach their audience wherever they are most active.

Some Key Features of RollWorks

• Campaign Management. Enables users to segment their audience, tailor messaging to specific account segments, and track engagement across different touchpoints.
• Account Discovery. Uses predictive analytics to identify high-potential accounts by analyzing historical engagement data and identifying patterns that suggest a higher likelihood of conversion.
• Contact Enrichment. Adds critical information such as job titles, direct phone numbers, and social profiles, enabling more personalized and effective outreach efforts.
• Journey Events. Tracks key actions taken by target accounts along the sales funnel. It provides real-time alerts and insights, allowing teams to tailor their marketing strategies based on the progress and behavior of each account.
• Intent Data Integration. Integrates with various data sources to collect intent signals, identifying companies that are actively researching topics relevant to your products or services.

RollWorks Pricing

RollWorks does not publicly list its pricing on its website, and prospective customers must contact the sales team for a specific quote.

Why Users Like RollWorks: (According to G2)

• Customizable ABM Platform. RollWorks offers a highly customizable account-based marketing platform with detailed campaign management and alert systems for spiking account activity. This provides a comprehensive view of account interest levels [See G2 review].
• Quick Setup and Effective Targeting. RollWorks ensures a fast setup and excellent customer support. It includes features like CRM contact deanonymization and seamless Salesforce integration, which enhance targeted advertising efforts [See G2 review].
• User-Friendly and Supportive. RollWorks provides an easy-to-use platform complemented by strong customer support. Its powerful digital ad tracking capabilities significantly improve marketing strategies and enhance performance monitoring [See G2 review].

Who is RollWorks a Good Fit for?

RollWorks is best suited for midsize to large B2B companies that are looking to refine their account-based marketing strategies. It is particularly beneficial for organizations that have a defined list of target accounts and need to personalize outreach at scale.

4. Bombora

Bombora offers B2B intent data solutions that enable businesses to understand the buying intent of their target markets. It collects and analyzes data from a variety of network sources, such as web pages, articles, blogs, and webinars, to pinpoint when businesses are actively researching products or services.

This analysis is facilitated through Bombora’s flagship feature ‘Surge data’, which provides a comprehensive view of the topics that businesses are most interested in, based on their online behavior. Surge data is sourced from a proprietary network of over 4,000 publishers and content sources, offering a wide and accurate reflection of market intent. This data is then scored to show the intensity of interest, aiding sales and marketing teams in identifying which accounts are most likely to be in the buying cycle.

Some Key Features of Bombora

• Audience Solutions. Allows users to create custom audiences based on intent data, which can be directly activated across various advertising and marketing platforms.
• Topic Clusters. Organizes related topics into clusters, providing deeper insights into the broader interests of a target market.
• Visitor Insights. Integrates with your website analytics, revealing which companies are visiting your site and what content they are engaging with.
• Market Insights. Provides macro-level insights into market trends, helping businesses forecast demand and adjust strategies accordingly. It analyzes overall market interest in topics to predict shifts and opportunities in the marketplace.
• Intent Data Integration. Easily integrates with existing marketing automation and CRM systems, allowing teams to enrich their customer profiles with intent data directly within their current workflows.

Bombora Pricing

Bombora does not publicly list its pricing on its website, and prospective customers must contact the sales team for a specific quote.

Why Users Like Bombora: (According to G2)

• Efficient Account Targeting. The software offers immediate scoring to quickly identify potential clients interested in the user’s solutions, minimizing the need for extensive research [See G2 review].
• Integrated Data Utilization. This tool integrates seamlessly with company systems, allowing for quick actions and precise data analysis. This integration helps better target the audience and enhances marketing strategies, particularly for small to medium-sized businesses [See G2 review].
• Intent-Based Prospecting. Bombora transforms prospecting by concentrating on intent, which significantly increases conversion rates and sales while shortening the sales cycle [See G2 review].

Who is Bombora a Good Fit for?

Bombora is an ideal solution for B2B companies in industries where sales cycles are long, and buying signals are subtle.

5. Clearbit

Clearbit is a data enrichment platform that enhances business interactions with customers and prospects through real-time data. It can transform any email or domain into comprehensive profiles of people or companies, helping teams personalize communications and better understand their customers. It also provides detailed information on millions of companies and individuals, enabling businesses to fill in missing details and keep their records current.

This instant access to accurate data allows sales and marketing teams to segment their audience more effectively, personalize outreach efforts, and enhance lead scoring. Clearbit’s API and integration capabilities make it easy to embed real-time data enrichment into existing workflows and systems, streamlining sales processes from lead scoring and targeted advertising to improving signup flows.

Some Key Features of Clearbit

• Enrichment. Automatically updates and supplements customer and prospect data with detailed, actionable intelligence from over 100 public and private data sources.
• Reveal. Using IP address intelligence, the Reveal feature identifies companies visiting your website, even if they don’t fill out a form.
• Prospector. Helps sales teams discover new leads by searching Clearbit’s extensive database with filters such as job title, industry, company size, and more.
• Discover. Leverages Clearbit’s data universe to identify companies that match a specific customer profile but aren’t yet in your funnel.
• Risk. Specializing in fraud detection, the Risk feature evaluates transactional and sign-up activities to assess the risk levels associated with new accounts or purchases.

Clearbit Pricing

Clearbit does not publicly list its pricing on its website, and prospective customers must contact the sales team for a specific quote.

Why Users Like Clearbit: (According to G2)

• Instant Data Enrichment and Targeted Advertising. Clearbit instantly enriches form conversions, facilitating deeper qualification and faster lead routing. It also enhances targeted advertising through integrations with platforms like Facebook, allowing for more precise ad targeting [See G2 review].
• Insightful Visitor Tracking. Clearbit enables companies to view which businesses visit their website, optimizing sales and marketing strategies. This enhances web experiences and provides valuable data for targeting prospects, especially through integrations with HubSpot and Google Analytics [See G2 review].
• Effective B2B Lead Generation. Clearbit streamlines the B2B lead generation process, making it easier to acquire and follow up on leads for email campaigns, resulting in high user satisfaction [See G2 review].

Who is Clearbit a Good Fit for?

Clearbit is a good choice for B2B companies of all sizes that rely heavily on data-driven decision-making in their marketing and sales processes. This includes organizations looking to automate and scale their data enrichment processes without sacrificing accuracy or timeliness.

6. Apollo.io

Apollo.io is a sales intelligence and engagement platform that supports sales and marketing teams in identifying, connecting with, and effectively engaging potential customers. It boasts a database of over 220 million contacts and 30 million companies, giving users comprehensive access to accurate and up-to-date information.

The platform provides advanced sales engagement capabilities, enabling users to automate and personalize their outreach efforts across multiple channels, such as email, phone, and social media. Apollo.io’s sequencing tools also allow sales teams to develop customized, multi-step campaigns that nurture leads through the sales funnel.

Some Key Features of Apollo.io

• Dialer Functionality. Integrated directly within the platform, the Apollo.io dialer facilitates smooth and efficient outbound calling. It includes features like call recording, logging, and script prompts, streamlining the calling process.
• Market Signals. Tracks key events and triggers—such as funding announcements, product launches, or leadership changes—that signal timely opportunities for outreach.
• Engagement Workflows. Users can create automated multi-channel engagement workflows that include emails, calls, and social media touches. This helps maintain consistent communication with prospects and streamlines the follow-up process.
• Lead Scoring. Employs advanced algorithms to score leads based on engagement and demographic data, helping sales teams prioritize their efforts on the most promising prospects.
• Email Sequencing. Users can set up and automate personalized email sequences to nurture leads across their buying journey, with capabilities to test and optimize these sequences for better results.

Apollo.io Pricing

• Free. $0 per user/month.
• Basic. $49 per user/month.
• Professional. $79 per user/month.
• Organization. $119 per user/month.

Why Users Like Apollo.io: (According to G2)

• Ideal for New Market Entry. Apollo is highly recommended for entering new markets, providing effective tools for identifying key business leaders, and crafting cold email sequences. This makes it particularly useful in regions like the Middle East, where precise market targeting is essential [See G2 review].
• Seamless CRM Integration and Cost Optimization. Apollo functions effectively both with and without a CRM. It offers features such as unlimited email plans and accurate contact information. This makes it a valuable tool for businesses looking to streamline operations and reduce expenses [See G2 review].
• Unified Platform Efficiency. Apollo’s ease of use and integration with platforms like LinkedIn enhance teamwork and streamline B2B market operations. It makes daily tasks more manageable and boosts productivity, without the need to extensively test customer support [See G2 review].

Who is Apollo.io a Good Fit for?

Apollo.io is well-suited for startups and SMEs looking for a cost-effective way to scale their sales operations without a large upfront investment in multiple separate tools.

It’s also ideal for outsourced SDR teams with a high volume of outbound sales activities or those looking to enhance their sales processes with more structured and automated workflows.

7. Seamless.AI

Seamless.AI is a sales intelligence platform that streamlines lead generation and sales processes with real-time data enrichment and AI-powered insights. The platform’s database is continuously updated, providing users with access to the most current and relevant data available. This real-time enrichment feature enables sales professionals to quickly identify and connect with decision-makers, significantly reducing the time and effort needed to locate high-quality leads.

In addition, Seamless.AI’s contact discovery tool automatically verifies and enriches contact details, supplying users with accurate email addresses, phone numbers, and social media profiles. This functionality enhances outreach efficiency and effectiveness, ensuring that sales teams have the correct information to connect with prospects.

Some Key Features of Seamless.AI

• AI-Powered Lead Scoring. Uses AI to analyze and score leads based on their potential value and likelihood of conversion.
• Sales Automation CRM Integration. Integrates smoothly with major CRM systems, automatically populating them with enriched data. This synchronization saves time and reduces the manual effort required in data entry.
• Market Intelligence. Provides detailed insights into market trends and company data, including industry, company size, and financial health.
• Opportunity Finder. Identifies opportunities within the user’s network by analyzing connections and suggesting potential leads that match the user’s ideal customer profile.
• Deal Predict. Offers predictive analytics to forecast sales outcomes based on data patterns and engagement metrics.

Seamless.AI Pricing

Seamless.AI does not publicly list its pricing on its website, and prospective customers must contact the sales team for a specific quote.

Why Users Like Seamless.AI: (According to G2)

• Comprehensive Company Search. Seamless.AI enables users to conduct thorough searches of entire companies using just a website URL. It provides verified emails and phone numbers and integrates smoothly with CRM systems like HubSpot [See G2 review].
• Real-Time Accuracy. The tool’s real-time verification of contact information sets it apart, providing swift and accurate results from basic input data like names and company information [See G2 review].
• Dynamic Data Retrieval. By pulling data in real-time, Seamless.AI ensures the information provided is current and accurate, bolstered by excellent customer support and CRM integration [See G2 review].

Who is Seamless.AI a Good Fit for?

Seamless.AI is a good fit for B2B sectors where accurate and quick access to lead information can significantly impact sales success.

This is also the case for startups and established businesses looking to rapidly expand their market presence while maintaining high levels of accuracy and efficiency in their sales operations will find Seamless.AI particularly beneficial.

8. Metadata.io

Metadata.io is a marketing operations platform designed to automate and optimize demand generation and account-based marketing (ABM) campaigns for B2B businesses. It leverages artificial intelligence and machine learning to streamline the process of campaign creation, targeting, and execution, enabling marketers to focus on strategy and creative aspects rather than manual tasks.

Metadata.io also can automatically generate and test thousands of ad variations across multiple channels, including LinkedIn, Facebook, and Google Ads. It uses AI to identify the best-performing combinations of creative, audience segments, and budget allocations, continuously optimizing campaigns in real time.

Some Key Features of Metadata.io

• AI-Powered Audience Targeting. Utilizes advanced AI algorithms to analyze historical data and user behavior, ensuring ads are shown to those most likely to engage and convert.
• Experimentation at Scale. Enables rapid testing of different ad components, such as headlines, images, and audience segments, to continuously improve campaign performance.
• Creative Asset Management. Metadata.io provides tools for managing and optimizing creative assets within campaigns. It allows users to store, categorize, and reuse the most effective ad creatives.
• Unified Ad Management. Manages and consolidates ad campaigns across multiple platforms, including LinkedIn, Facebook, Google, and more, from a single interface.
• Experiment Engine. Conducts multivariate testing on various elements of marketing campaigns, including creative content, audience segments, and channels.

Metadata.io Pricing

• MetaMatch. $250 per user/month.
• Spotlight. $1,000 per user/month.
• DemandHub. $3,600 per user/month.
• As an Agency. $10,000 per user/month.

Why Users Like Metadata.io: (According to G2)

• Effortless Campaign Management. Metadata.io offers a user-friendly layout and seamlessly integrates with platforms like LinkedIn to simplify campaign setup and management [See G2 review].
• IExpert Support. Metadata’s customer success team provides crucial support for new users, helping them maximize the platform’s capabilities [See G2 review].
• Centralized Advertising Hub. Metadata serves as a single hub for creating and managing LinkedIn, Facebook, and Instagram ads, significantly saving time and enhancing creative performance analysis across channels [See G2 review].

Who is Metadata.io a Good Fit for?

Metadata.io is a good fit for mid-sized to large B2B companies with a focus on expanding their digital advertising efforts while minimizing wastage in ad spend.

It can also serve as a solution to optimizing the marketing strategies of companies in the technology, finance, and professional services sectors, where precise targeting and data-driven decision-making are crucial.

9. Terminus ABM Platform

Terminus ABM platform assists B2B businesses in executing highly targeted marketing campaigns to engage and convert high-value accounts. It offers a comprehensive suite of tools that enable precise account targeting, multi-channel engagement, and robust analytics, helping marketers build and scale effective ABM strategies.

With Terminus, users can create detailed account lists using firmographic, technographic, and intent data, ensuring that marketing efforts are targeted toward the most promising leads. The platform’s account-based advertising tools facilitate the delivery of personalized ads across various channels, including display, social media, and mobile.

Some Key Features of Terminus

• Chat from Anywhere. Integrates chat functionalities across your digital marketing assets, enabling real-time conversations with prospects as they engage with content.
• Engagement Hub. Centralizes all account data, providing a comprehensive view of account health and engagement levels.
• Web Personalization. Customizes website experiences for different accounts based on their industry, stage in the buying cycle, or specific interests.
• Email Experiences. Enhances email marketing by embedding dynamic, targeted content into emails based on the recipient’s behavior and profile data.
• Measurement and Analytics. Measures the effectiveness of ABM campaigns across different channels in real time.

Terminus Pricing

Terminus does not publicly list its pricing on its website, and prospective customers must contact the sales team for a specific quote.

Why Users Like Terminus: (According to G2)

• Efficient Email Personalization. Terminus Email Experiences offers standardized, personalized company email signatures, simplifying the management of banners and updates to employee information.  [See G2 review].
• Advanced Targeting and Supportive Team. Terminus offers advanced targeting capabilities with a user-friendly platform, backed by a talented account team dedicated to optimizing campaign performance [See G2 review].
• Optimized Customer Engagement. Terminus integrates with Salesforce, enhancing data collaboration and tracking visitor actions on company web pages. It effectively analyzes traffic and generates insightful reports on customer interests. Additionally, it supports multiple marketing channels, enabling live chat, document exchange, and e-signature functionalities [See G2 review].

Who is Terminus a Good Fit for?

Terminus is great for businesses that want to coordinate their marketing and sales teams more effectively, especially those dealing with complex sales processes and multiple decision-makers.

10. Dealfront (formerly Leadfeeder)

Dealfront is a sales intelligence platform that specializes in identifying and tracking companies that visit your website, even if they don’t directly engage or fill out a form. It provides details like company names, industries, employee counts, and contact information.

This data is collected through IP tracking and enriched with additional firmographic details, offering businesses a complete view of their anonymous web traffic. This allows sales teams to focus their outreach on companies that show active interest.

Some Key Features of Dealfront

• Custom Alerts. Enables users to set up custom alerts for when targeted companies visit the site or when specific behavior is detected.
• Segmentation Tools. Offers advanced segmentation capabilities that allow teams to categorize leads based on set criteria such as industry, company size, or behavior.
• Personalized Sales Playbooks. Offers customizable sales playbooks that guide sales representatives through the most effective engagement strategies tailored to different types of leads and sales scenarios.
• Revenue Forecasting. Uses historical data and current pipeline status to forecast future sales revenue with high accuracy.
• Deal Scoring. Utilizes advanced algorithms to evaluate the potential of each lead or deal based on engagement data, historical performance, and demographic information.

Dealfront Pricing

Dealfront offers two pricing options:

• Sales Intelligence. Dealfront does not publicly list its pricing on its website, and prospective customers must contact the sales team for a specific quote.
• Web Visitors Identification:
  • Free. $0 per user/month.
  • Paid. $99 per user/month.

Why Users Like Dealfront: (According to G2)

• Comprehensive Workflow Integration. Dealfront streamlines workflows by combining lead management, deal tracking, and sales forecasting into one customizable dashboard. This setup helps prioritize tasks, fosters team collaboration, and keeps the sales pipeline clear [See G2 review].
• Targeted and Efficient Lead Management. It integrates with CRM systems and delivers detailed reports on web visitor activities, aiding in the identification and engagement of potential customers while minimizing duplicates [See G2 review].
• Effective Market Penetration in the DACH Region. Dealfront allows companies to effectively target the DACH market with its extensive database and user-friendly options. Plus, its intuitive interface makes it easy for new users to adapt with minimal training, and its responsive customer support improves the user experience [See G2 review].

Who is Dealfront a Good Fit for?

Dealfront is ideal for B2B companies of any size that want to enhance their lead generation and sales processes with real-time insights into who is visiting their website and why.

11. Lusha

Lusha is a B2B contact and company data platform that boosts outbound sales and marketing by providing accurate, up-to-date information through its interface and a Chrome extension. This extension helps users find and verify contact details from LinkedIn, Gmail, and other web pages.

The platform’s real-time enrichment capability cuts down the time and effort needed to gather accurate contact information, allowing sales teams to focus more on engaging with prospects. Lusha also offers advanced search and filtering tools, enabling users to create highly targeted prospect lists based on criteria like job title, company size, industry, and location.

Some Key Features of Lusha

• API Integration. Provides a robust API integration that seamlessly connects Lusha’s capabilities with CRM systems and sales platforms, enabling automated workflows and data synchronization.
• Compliance Tools. Lusha includes features to help businesses adhere to regulations like GDPR. Users can manage consent and ensure that their data processing practices are compliant with relevant laws.
• Bulk Data Enrichment. Users can enrich lists of contacts in bulk, updating entire databases quickly and efficiently. This feature is particularly useful for marketing and sales teams looking to cleanse and enhance their existing lead data.
• Prospecting Tool. Users can search and filter through a vast database of profiles to find potential leads that match specific criteria, such as job title, industry, company size, and location.

Lusha Pricing

• Free. $0 per user/month.
• Pro. $36 per user/month.
• Premium. $59 per user/month.
• Scale. Contact Lusha for a custom quote.

Why Users Like Lusha: (According to G2)

• User-Friendly LinkedIn Integration. Lusha’s extension integrates seamlessly with LinkedIn, making contact extraction efficient and supporting daily lead generation. It also offers reliable customer support to resolve any data accuracy issues [See G2 review].
• Convenient Sales Prospecting Tool. Lusha’s Google Chrome extension allows easy access to personal and professional contact details directly from LinkedIn profiles [See G2 review].
• Customizable Data Access. Lusha features a straightforward, user-friendly interface with extensive data coverage that can be customized using filtering options [See G2 review].

Who is Lusha a Good Fit for?

Lusha is ideal for small to medium-sized B2B companies, especially in industries like software, consulting, and high-tech, where direct contact with decision-makers is needed without extensive training or implementation.

12. Salesforce Pardot

Salesforce Pardot (now officially known as Marketing Cloud Account Engagement) is a marketing automation tool tailored for B2B organizations, designed to enhance connections, boost pipeline generation, and empower sales to close more deals. As part of the Salesforce ecosystem, it integrates deeply with Salesforce CRM, providing a unified view of both marketing and sales activities.

With Pardot, users can set up automated nurture campaigns that deliver tailored content to prospects according to their engagement and behavior. In addition, its lead scoring and grading system assigns scores to leads based on interactions like email opens, clicks, and website visits, and grades them based on demographic data. This system helps sales teams prioritize and focus on the most promising leads, thereby improving the efficiency of their outreach efforts.

Some Key Features of Salesforce Pardot

• Landing Pages and Forms. Provides tools to create custom landing pages and forms that integrate seamlessly with marketing campaigns, helping to capture more leads and gather valuable data.
• Email Marketing. Offers advanced email marketing tools with personalized email campaigns and automated email scheduling to nurture leads through the sales funnel.
• Engagement Studio. Visualize and automate complex lead nurturing journeys with a drag-and-drop interface based on prospect behaviors.
• Artificial Intelligence with Einstein. Salesforce’s AI technology, Einstein, integrates with Pardot to offer predictive analytics, lead scoring, and insights that enhance marketing and sales effectiveness. Einstein AI can automatically identify patterns and recommend the best content and timing for engagements.
• Email Marketing. Offers advanced email marketing tools with personalized email campaigns and automated email scheduling to nurture leads through the sales funnel.

Salesforce Pardot Pricing

• Growth. $1,250+ per month.
• Plus. $2,500+ per month.
• Advanced. $4,000+ per month.
• Premium. $15,000 per month.

Why Users Like Salesforce Pardot: (According to G2)

• Robust Multi-Channel Management. The platform is designed to optimize customer interactions across email, mobile, social media, and web. Features like Journey Builder, Email Studio, and Web Personalization allow for comprehensive management and personalization of marketing efforts [See G2 review].
• Tailored Consumer Journey Management. The platform enables tailored messaging throughout the consumer journey, from lead acquisition to nurturing and engaging brand advocates, enhancing personalized communication strategies [See G2 review].
• Organized Account Management. Salesforce Marketing Cloud Account Engagement offers an account-specific labeling feature. This simplifies the management of dates, times, and essential details like contact information, enhancing overall account handling [See G2 review].

Who is Salesforce Pardot a Good Fit for?

Salesforce Pardot is well-suited for medium to large enterprises that already use Salesforce CRM or are seeking a robust marketing automation platform that integrates closely with their sales processes.

It’s ideal for organizations selling to large companies, with complex sales cycles, requiring detailed tracking and nurturing of leads at various stages of the buyer’s journey.

13. Adobe Marketo Engage

Adobe Marketo Engage is a marketing automation platform designed to help businesses create, manage, and optimize personalized marketing campaigns across multiple channels. It offers robust lead management capabilities that enable marketers to automate their workflows and guide prospects through the customer journey based on their behavior and interactions.

The platform features an analytics dashboard that displays key metrics such as lead conversion rates, campaign effectiveness, and revenue impact. This allows marketers to measure the success of their campaigns and make data-driven decisions to enhance their marketing strategies.

Some Key Features of Adobe Marketo Engage

• Marketing Analytics. Users can track conversions, engagement, pipeline contribution, and overall ROI with detailed, customizable reports.
• Ad Bridge. Connects marketing efforts directly with digital advertising platforms, allowing users to leverage their rich customer data in Marketo Engage to create targeted, personalized ad campaigns.
• Event and Webinar Management. Users can plan, promote, and measure the success of events and webinars directly within the platform.
• Predictive Content. Analyzes customer data to automatically recommend the most relevant content to each visitor in real time.
• Engagement Programs. Offers powerful tools for creating and managing multi-step, multi-channel campaigns. These programs automate the delivery of personalized messages based on user behaviors and profiles.

Adobe Marketo Engage Pricing

Adobe Marketo Engage does not publicly list its pricing on its website, and prospective customers must contact the sales team for a specific quote.

Why Users Like Adobe Marketo Engage: (According to G2)

• Robust Integration and Support. Adobe Marketo Engage provides extensive integration capabilities with tools such as webinars, AdWords, and CRM systems, ensuring a seamless workflow. [See G2 review].
• Comprehensive Campaign Management. Marketo Engage offers an easy-to-use platform for managing customer data and executing diverse marketing campaigns [See G2 review].
• Project and Data Management for Marketing Growth. Marketo drives company growth by effectively organizing essential market information and managing projects and data. [See G2 review].

Who is Adobe Marketo Engage a Good Fit for?

Adobe Marketo Engage is best suited for large enterprises and fast-growing mid-sized companies that require an advanced marketing automation solution capable of managing complex, large-scale marketing campaigns across various channels.

14. HubSpot Marketing Hub

HubSpot Marketing Hub is an all-in-one marketing automation platform designed to help businesses attract, engage, and delight customers across various marketing channels. It includes a wide range of tools for content management, social media marketing, email marketing, lead generation, and analytics.

One of HubSpot Marketing Hub’s well-known features is its content management system (CMS), which allows marketers to easily create and optimize content for their websites and blogs. The platform’s drag-and-drop editor and pre-built templates make it simple to design landing pages, forms, and emails without needing extensive technical skills.

Some Key Features of HubSpot Marketing Hub

• Social Media Management. Enables scheduling, monitoring, and analyzing social media posts directly from the HubSpot interface.
• Email Marketing. Provides email marketing capabilities with customizable templates, personalization features, and A/B testing to refine campaigns. Users can create targeted email sequences that nurture leads through personalized, relevant content.
• SEO and Content Strategy. Offers tools to optimize content for search engines and help users plan their content strategy based on keyword insights and SEO recommendations. This helps increase organic reach and attract more qualified traffic to their sites.
• CRM Integration. Seamlessly integrates with HubSpot’s own CRM platform, ensuring that marketing and sales efforts are aligned and that data is shared between the two departments.
• Landing Pages. Users can create responsive landing pages without any coding requirements.

HubSpot Marketing Hub Pricing

• Free. $0 per user/month.
• Starter. $20 per user/month.
• Professional. $890 per month for 3 seats.
• Enterprise. $3,600 per month for 5 seats.

Why Users Like HubSpot Marketing Hub: (According to G2)

• Enhanced Event and Social Media Integration. HubSpot’s integration with Zoom and its improved social media functionalities make managing webinar registrants and social media posts more efficient. This is especially useful during busy campaign periods, like holidays, helping to streamline event and campaign management [See G2 review].
• Comprehensive B2B Support. HubSpot offers a user-friendly interface that supports all aspects of a B2B marketing strategy, from lead generation to analytics. This helps improve coordination between marketing and sales teams [See G2 review].
• Integrated Marketing Tools. The Marketing Hub provides an accessible entry into HubSpot’s ecosystem, with tools that enhance email marketing and campaign management [See G2 review].

Who is HubSpot Marketing Hub a Good Fit for?

HubSpot Marketing Hub is ideal for small to medium-sized businesses (SMBs) and growing enterprises that require an integrated approach to marketing.

It covers lead generation, customer relationship management, and analytics, making it particularly suitable for companies focused on content marketing who want to manage all their marketing activities from a single platform.

15. Dropcontact

Dropcontact is a contact enrichment and verification tool that helps businesses maintain accurate and up-to-date contact information. Unlike traditional contact enrichment tools, Dropcontact focuses on cleaning, verifying, and enriching customer data directly within your CRM system without relying on third-party databases — all in real time. This ensures that sales and marketing teams have access to reliable contact information, reducing the time spent on manual data entry and improving the efficiency of outreach efforts.

Additionally, Dropcontact integrates seamlessly with popular CRM systems like Salesforce, HubSpot, and Pipedrive, ensuring that enriched data is consistently synchronized and readily accessible. This integration helps streamline workflows and improves data accuracy across platforms.

Some Key Features of Dropcontact

• Duplicate Detection and Merging. Identifies and merges duplicate contacts and companies within your database, ensuring a cleaner and more organized CRM environment.
• Data Normalization. Standardizes data formats across the CRM (e.g., capitalization, phone number formats, addresses) to ensure consistency and accuracy.
• Contact Discovery. Dropcontact can find and add missing information to contact profiles, such as finding an email address based on a first name, last name, and company name.
• CRM Integration. Integrates seamlessly with popular CRM systems, allowing for automatic syncing and updating of contact information directly within the CRM. This integration ensures that all team members have access to the most up-to-date and accurate data.

Dropcontact Pricing

• Email search and enrichment. Starts at $24 for 1,000 searches.
• CRM integration. Contact sales.

Why Users Like Dropcontact: (According to G2)

• User-Friendly and Cost-Effective. DropContact offers a straightforward user experience with a simple subscription model. Its file upload feature efficiently delivers extensive data, surpassing traditional platforms outside of Europe in both volume and cost-effectiveness [See G2 review].
• High Match Rates. Dropcontact offers bulk data verification and identification of individual prospects, making it achieve high match rates that significantly improve email deliverability [See G2 review].
• Effective Customer Support. Dropcontact provides responsive and helpful customer support that quickly addresses and resolves user issues, enhancing the user experience.

Who is Dropcontact a Good Fit for?

Dropcontact is a great fit for SMBs and enterprises that manage large volumes of contact data and require high data quality and compliance standards.

It’s also an excellent option for organizations in regions with strict data protection laws such as the European Union, who need to ensure their contact management practices are compliant with GDPR.

Most Important Factors When Choosing a 6sense Alternative

When choosing a 6sense alternative, consider these crucial factors:

• Data Quality. The foundation of any ABM platform is reliable data. For any alternative you opt for, ensure it provides accurate and comprehensive firmographic, technographic, and contact-level data to effectively identify and target the right accounts. A good habit is to verify the data sources and update frequency to maintain data relevance and accuracy.
• Intent Data and Insights. Look for platforms that use advanced AI to predict intent and provide actionable insights. This will allow you to identify accounts actively researching solutions in your market, helping you prioritize outreach and tailor messaging to specific needs.
• Account Identification and Matching. Test the platform’s matching accuracy with a sample of your own data before committing. This helps you understand if you’re targeting the right accounts or not.
• Personalization and Engagement Capabilities. Evaluate the platform’s capabilities for tailoring messaging, content, and advertising to specific accounts. A good approach is to opt for dynamic content personalization features that adjust in real time based on account behavior.
• Sales and Marketing Alignment. Consider a solution that facilitates seamless collaboration between sales and marketing teams, e.g., a shared dashboard, enabling them to share insights, coordinate campaigns, and track results.
• Analytics and Reporting. Choose a platform that offers granular insights into account engagement, pipeline influence, and revenue contribution.
• Integrations. Ensure the platform integrates smoothly with your existing tech stack, including CRM, marketing automation, and advertising platforms, to streamline workflows and maximize efficiency. You should also check for pre-built integrations with your current tools to avoid custom development costs.
• Scalability and Flexibility. Consider your current and future needs when choosing a platform. Ensure it offers modular features, allowing you to add functionalities as needed.
• Ease of Use. A user-friendly interface is crucial for adoption and success. Take advantage of free trials or demos to assess the platform’s usability before purchasing.
• Customer Support. Evaluate the vendor’s level of customer support. Read customer reviews and testimonials to gauge the quality of the vendor’s support services.

Demandbase One — The Best Alternative to 6sense

Why is Demandbase the ideal alternative to 6sense?

Well, for starters, we proved it by receiving the highest overall score (96/100) among all account-based advertising competitors.

Compared to 6sense, Demandbase One gives you an all-in-one platform that combines ABM, advertising, sales intelligence, and data management. This means you won’t have to juggle multiple tools anymore, saving you time and making your marketing and sales strategies work together seamlessly.

With Demandbase One, you get a complete view of your target accounts, allowing you to personalize your approach and increase your chances of converting leads into customers, ultimately boosting your ROI.