Demandbase Go-to-Market GTM Certification Program

The Only Way For B2B To Get Better Is To Get Smarter. So Get Smarter With Demandbase GTM Certification Today.

GTM Certified Strategist badge

Learn. Grow. And inspire others.

Take a deep dive into Smarter GTM™ with courses on account-based marketing and account-based experience. Gain relevant, hands-on knowledge for you, your team, and your organization — whether you’re a novice or an experienced practitioner.

Created by marketers for marketers, our online GTM certification classes are based on thousands of conversations with organizations of various shapes and sizes. Looking to quickly get up to speed on the latest go-to-market strategies and best practices? You’re in the right place.

We’ve got certification for every level

Choose your path. Expand your skills.

Foundations

If you’ve begun executing an ABM strategy and are looking to expand and optimize it, this account based marketing course will give you the expertise to:

  • Align everyone in your organization behind ABM
  • Dive deep into how reporting and metrics will track your success
  • Build and segment an ideal target account list

I’m Ready!

Expert

Gain confidence to solve the most complex ABM challenges — even if you’ve been doing it for years. In this account based marketing course you’ll:

  • Walk through an interactive case study
  • Work with experienced ABM-minded marketers
  • Practice complex decision-making to ensure a successful strategy

Can’t Wait!

Account-Based Experience (ABX)

Everything you need to know about the future of ABM and B2B GTM. Gain the knowledge you need to take ABX principles to your organization. You’ll:

  • Understand the ABX five-step process
  • Walk through how to best engage with your target accounts
  • Learn how to clearly articulate your goals and measure success

Let’s Do It!

Compare Course Outlines

Foundations

  • Available: online
  • Duration: 5 hours
  • Certification requirement: 30-min exam
  • Setting up an ABM strategy
  • Aligning sales & marketing
  • Building your target account list
  • Seeing the funnel through
 an ABM lens
  • Measuring in an ABM world
  • Technology for your ABM strategy
  • Case study: Bringing ABM to life

Expert

  • Available: virtual workshop
  • Duration: 3.5 hours
  • Certification requirement: completion of a case study
  • Leveraging a blended ABM strategy: 1:1, 1:Few, 1:Many
  • Going beyond demand generation – pipeline acceleration and customer upsell and retention
  • Organizing and aligning your Marketing team for ABM
  • Bringing it all together with a hands-on ABM case study

Account-Based Experience (ABX)

  • Available: online
  • Duration: 5 hours
  • Certification requirement: 30-min exam
  • Why Account-Based Experience?
  • The Foundations of ABX
  • Build your account data foundation
  • Find the accounts that drive your business
  • Engage with relevant, personalized interactions across channels
  • Measure account progress
  • Close opportunities by aligning marketing and sales
  • Implementing ABX