Learn how Panasonic leveraged Demandbase to connect buyer insights and Intent Information across the customer journey.
“Demandbase enables you to refine your account lists, reach those accounts, as well as understand what activity they're doing on your website. And we're able to send the activity directly to our outbound sales team so that they can prioritize and personalize their prospecting. ”
Smashfly leaned into ABM by focusing on intent signals, custom audiences, and reaching the buying committee with Demandbase.
Servicemax triples top-of-funnel activities and increases overall site engagement with Demandbase.
JLL uses Demandbase to discover and manage target accounts, measuring lift across the entire funnel.
Optymyze achieves 36% lower cost-per-click using Demandbase rather than advertising on LinkedIn.
Autodesk sees 200% lift in website engagement and significant revenue increase using Demandbase.
Molex uses Demandbase to analyze site traffic, attract target accounts, and personalize their website.
“Before Demandbase, prospecting was a bit of a shot in the dark but now we know which prospects are interested before they raise their hand. AI and analytics have helped get buy-in from leadership right away; seeing the impact in so quickly has allowed us to expand our efforts.”
Renesas measures visitor traffic, engagement, and conversion using Demandbase Site Analytics.
Account-Based Marketing allows Broadridge to identify traffic, monitor account-level visitor data and measure their marketing impact.
Apigee uses ABM to deliver highly personalized customer experiences across both sales and marketing.
Surescripts achieves 116% lift in key pageviews using digital ads to reach their most valuable target accounts.
Adobe sees 3x jump in live conversations on their website using the Demandbase chat solution.
NetApp focuses on account targeting and personalization to drive increased conversion and engagement.
SAP Concur personalizes their homepage by industry and company size to drive engagement with target accounts.
Informatica leverages Demandbase firmagraphic audience data in the form of Real-Time Identification to shorten Eloqua forms.
SAP Ariba removes friction from their web experience by using Demandbase to shorten key web forms.
Iron Mountain focuses on a target account list to increase website engagement and overall conversions.
Motorola uses account-based advertising to deliver tangible campaign performance improvements.
SuccessFactors uses Demandbase to drive pipeline growth while fostering sales and marketing alignment.
CA turned to Demandbase to create a personalized experience across all marketing channels and in the process became a better aligned and more data driven marketing team.
Outsytems teamed up with Demandbase to help align the Sales and Marketing teams and deploy account-based advertising to attract and engage the right accounts to their website.
By using Demandbase Web Analytics the digital marketing team was able to analyze account-specific information such as company name, city, country, revenue, employees, industry and audience segment for their website visitors.
Demandbase really offered everything that we wanted to – they provided a lot more information, we can look at it through the entire journey, and they really partnered with us.
Our sales organization is completely blown away at being able to see information about their accounts – how they're engaging and where they're engaging with us.
It's a good feeling to be able to hit increased booking targets with resource and budget constraints. The team feels like they're really contributing materially to the company’s success.