Customer Story WIKA Mobile Control Launches into New Markets Using Insights Powered by Demandbase One™ The Head Scratcher For over sixteen years, Marketing Manager Sarah Nell has been an essential part of WIKA Mobile Control, operating within different functions on the Marketing team. Because of her extensive experience, she was more knowledgeable than most about their need to evolve their marketing practices. Selling primarily to the crane market for over thirty years, WIKA Mobile Control counted most companies in that space as their customers. That meant that after three decades, they had almost wholly saturated that market and needed to open up their business to new pipeline opportunities with new products. This new endeavor meant they would be working with a client base who might not necessarily be knowledgeable about WIKA Mobile Control. IndustryManufacturingCompany Size250 employeesLocationChambersburg, PA USA (Headquarters: Ettlingen, Germany)SolutionDemandbase One™ with ABX and advertising.