WIKA Mobile Control Launches into New Markets Using Insights Powered by Demandbase One™

Why Demandbase?

How’d They Do?

Since onboarding Demandbase, the WIKA Mobile Control team has:

• Built targeted campaigns to engage top accounts

  WIKA Mobile Control continues to ramp up their use of Demandbase by utilizing targeted campaigns. During the first four months of using the platform, they ran four separate campaigns that included personalized messaging to drive performance. These campaigns produced impressive results. They reached 90% of their targeted accounts; 55% of accounts clicked on their ads, and 26% of accounts were lifted and saw an increase in onsite engagement during the campaigns.

• Provided sales with insights for both current and potential customers

  With small marketing and sales teams, WIKA Mobile Control must have both groups working in sync. To continue fostering those relationships and drive the pipeline, Sarah takes time every Monday to deliver personalized reports to her sales reps, detailing how their current and potential customers engage with their campaigns.

  At the time of this testimonial, one of Sarah’s sales reps was about to go into a meeting with a completely new client. He was ecstatic that he could use Demandbase to see that the client had taken an interest in several of their campaigns leading up to the meeting.

• Tracked customer engagement post-events
  Sarah spoke about one of their major industry tradeshows and recalls being able to track attendee engagement with the two campaigns they ran before and after the event. They could monitor engagement and follow up with key accounts at just the right time based on the information they were interested in.
• Retained clients
  Although they began to target new clients, they can still cross-sell to their current customer base. Now, they use Demandbase to determine which of their current accounts might be interested in their new line of products based on their campaign engagement.

Without Demandbase?

When asked what would happen if WIKA Mobile Control no longer had Demandbase, Sarah quickly replied that she would be left using other tools that would not give her a good measurement of return on their investment. Following the successful launch of her ABM program with Demandbase in North America, she plans to work with her EMEA counterpart to roll out the platform in that region as well.

Of Demandbase, she asserts, “Other platforms are limited in the information they provide, while Demandbase brings our ABM initiatives to a new level.”