Customer Story

Ingram Micro and CloudBlue Increases Pipeline Velocity by 83%

Ingram Micro and CloudBlue increased pipeline velocity by reducing their sales cycle of 12 to 2 months with Demandbase.

Starting with setting up a scoring model to define the appropriate ICP and looking at the different funnel stages all in one place, the CloudBlue team was able to personalize their customers’ journeys and serve content in a way that makes sense for them.

Within 2 months of running their first campaign, the team was able to identify accounts that were going nowhere previously and now are sales-qualified accounts.

Watch the video to learn more about how Ingram Micro and CloudBlue are using Demandbase to launch multi-channel integrated campaigns in just minutes and are creating better alignment between sales and marketing.

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IT Services and IT Consulting

Company Size
10,001+ employees

Irvine, CA

Demandbase One™ with ABX and advertising.

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About Ingram Micro​

Ingram Micro is the business behind the world’s brands with the ability to reach nearly 90 percent of the world’s population. Our diverse solutions portfolio spans thousands of technology hardware and services options, as well as XaaS solutions. As part of our commitment to reducing environmental impact, we offer full-service IT Asset Disposal as well as reverse logistics and repair services. We also offer a more intelligent and streamlined way of doing business in the IT industry with our digital platform Ingram Micro Xvantage™. Reaching close to 200 countries, we have approximately 27,000 associates and more than 161,000 customers and 1,500 vendor partners worldwide. Learn more at ​

About CloudBlue​

CloudBlue—an Ingram Micro company—is an award-winning monetization platform that enables companies to succeed in today’s subscription economy by unlocking the power of digital ecosystems and marketplaces. As a global software as a service (SaaS) company, CloudBlue specializes in providing cutting-edge multi-channel, and multi-tier catalog management, subscription management, billing and orchestration capabilities. With its extensive network of independent software vendors (ISVs) and channel partners, CloudBlue helps companies redefine and modernize their commerce and experience workflows to thrive in the digital age. Headquartered in California, CloudBlue has operations across the Americas, Asia Pacific, Europe, and the Middle East. Discover more about the CloudBlue monetization platform at ​

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