What is Firmographic Data?

Learn About Firmographic Data For B2B Sales And Marketing

What is firmographic data?

Firmographic data is a type of data that describes the attributes of a business or organization. These data points may include the industry, company size, revenue, location, employee count, and other important characteristics. It can be collected from various sources, such as public records, marketing databases, and business directories.

The importance of firmographic data

Firmographic data is crucial for businesses that want to understand their target market and create effective marketing strategies. By analyzing the data, businesses can identify their ideal customer profile, segment their audience, and personalize their marketing efforts to increase engagement and conversions. Identifying the technographics that organizations use can help further refine a business’s target market based on the organization’s technology stack.

For example, a business that sells software to small businesses can use this data to identify businesses that fit their ideal customer profile. They can then create targeted marketing campaigns to reach these businesses and provide them with solutions that meet their specific needs.

Take a look at our Data Solution Sheet to see how Demandbase One provides the most comprehensive insights from our database to help you reach the right accounts at the right time.

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Types of firmographic data

There are several types of firmographic data that businesses can collect and analyze. Some of the most common types include:

1. Industry

This refers to the type of industry that a business operates in, such as technology, healthcare, or finance.

2. Company size

This refers to the number of employees that a business has. Company size can range from small businesses with just a few employees to large corporations with thousands of employees.

3. Revenue

This refers to the amount of money that a business generates in a given period, such as a year or a quarter.

4. Location

This refers to the physical location of a business, including the country, state, and city.

5. Employee count

This refers to the total number of employees that a business has, including full-time and part-time employees.

6. Customer base

This refers to the types of customers that a business serves, such as B2B or B2C.

Complete and accurate data with Demandbase

Collecting firmographic data is critical for understanding and better reaching your target market. Learn more about how Demandbase can get you there.

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Let us show you how Demandbase takes firmographic data to the next level.

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