Engagement Rate Decoding Engagement Rate and Its Role in ABM Strategies What is Engagement Rate? A measurement of likes, shares, comments or other interaction a particular piece of content receives. A basic tool most marketing and advertising agencies like to leverage. How it applies with ABM ABM focuses on measuring just the engagement from Target Accounts, which helps discover what content is actually attracting real potential customers. With some ABM platforms you are able to improve engagement with personalized ads and web experiences specifically tailored to said Target Accounts. ABM, in conclusion, tracks just the engagement rates you want and then helps you zero in on improving that rate strategically to increase opportunities to pipe. Go back to FAQs Recommended resources Customer Stories Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the... Read their stories Certification: Be the ABM hero at your organization Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with... Get certified Find the Right Account-Based Solution for Your Organization Scouting for a suitable ABM platform? This guide outlines what to look for. Read now
Customer Stories Learn how companies adopted Account Based Marketing to efficiently target, increase engagement, and boost sales opportunities with the... Read their stories
Certification: Be the ABM hero at your organization Excited about what you've read on Account-Based Marketing and want to show your stuff? Get ABM certified with... Get certified
Find the Right Account-Based Solution for Your Organization Scouting for a suitable ABM platform? This guide outlines what to look for. Read now
