Demandbase Technographics

Pinpoint Ideal Accounts Based on Technologies They Use

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Stop wasting time chasing accounts that don’t fit your ICP

Do your ideal prospects use specific technologies? Imagine the time you could save if you could identify accounts by the technologies they use…or not. Demandbase Technographics give you insights into the hardware and software your target accounts use and need. Save mountains of time and gain an advantage over your uninformed competitors by zeroing in on the best targets based on technologies they use.

Tailor your go-to-market around your targets’ tech profiles

Impress your accounts with a tailored pitch that shows you know about their technology needs. It’s easy with Demandbase Technographics.

  • Identify potential prospects 
  • Target your advertising
  • Prioritize your sales motions
  • Increase your relevance and customer engagement
  • Forecast more accurately
  • Stop chasing dead-end leads
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"If you don’t understand your prospective customer’s existing technologies and problems, you can’t become their true trusted advisor. It’s that simple. … [Demandbase] gives us the insights we need to become trusted advisors."
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Makoto Ishizaka Go-To-Market Lead, Microsoft

Customers like the math

3

Up to 3x higher response rates to demand generation programs

78%

Up to 78% more cost-effective spend due to more targeted outreach

51%

Up to 51% higher likelihood by sales to establish successful contact with targeted prospects

57%

Up to 57% decrease in time to close new deals

You know you want it. Why not choose the best?

You won’t get all this from any other technographics provider.

  • We use an unparalleled combination of artificial and human intelligence to clean, consolidate, enhance, catalog, and score our technographic data and refresh it on a regular basis to ensure relevance and accuracy.
  • Unlike competitors who focus primarily on front-end technologies – those that are easily identified in front of the firewall – we use our AI, additional data signals, and our massive database to mine for the technologies hiding behind the firewall. The result: the largest, curated set of front-end and back-end technologies, with 82+ million domains tracked and 18K+ technologies covered
  • We are the only provider to offer tailored technographic insights including, next technology purchase, IT spend, revenue potential, and more. (See the lovely graphic.)
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82M+

Domains tracked

18K+

Front-end & back-end technologies

Our technographics. Your way.

Want to narrow a list, expand your market, or deeply understand a specific account? Because it’s part of our Account Intelligence™, you can access our technographic data when and where you need it, across the entire Demandbase One Suite.

  • Use technographics as a filter when building market segments and account lists
  • Qualify accounts that are a great fit … or not
  • See complete tech profiles within account records
  • Enrich accounts and leads with technographic data 
  • Predict which technologies a company will buy next
  • Get insights into the revenue you’re likely to earn from each account
  • Spot accounts at risk with a competitor by combining technographics with intent and engagement insights
"We believe we can help deliver impact for businesses of all shapes and sizes. Prioritizing where to focus and understanding the unique selling opportunities can be a challenge, so we’re always looking for data to help us better understand those companies. While we utilize a breadth of firmographic data, leveraging technographics from Demandbase to gain insight into the technology profile of our customers and the respective potential use cases for those companies is an added advantage for us."
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Stephen Catalano Sr. Director GTM Intelligence, DocuSign

Related resources

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Ready to make the journey smarter with the top brand in technographic data?

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