Read the most comprehensive book on account-based programs — ever. You’ll see why Account-Based Experience is the best way forward for every B2B revenue-producing team that wants to own its future.
It was the virtual event to kick the summer off right.
Thought leaders in B2B shared their insights for creating a go-to-market strategy through a customer-centric lens.
It was a wonderland of ABX for Marketing, Sales, and Customer Service teams alike.
But don't worry! If you missed it live, we have it all for you right here.
Jon Miller — book author, Demandbase CMO, and marketing technology trailblazer — shares why The Clear & Complete Guide to ABX is the definitive book for everything you need to know about the future of account-based marketing and B2B go-to-market.
Learn how to:
To engage businesses in a modern world, revenue teams need the combined power of account-based marketing, traditional lead generation, and customer-centricity — the trifecta that makes up Account-Based Experience. Hear what ABXperts have to say: