The Definitive Resource for B2B Go-To-Market Success

The Clear & Complete Guide to Smarter GTM™

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The only book on go-to-market strategy you’ll want to read

Read the most comprehensive book on account-based programs — ever. You’ll see why Smarter GTM™ is the best way forward for every B2B revenue-producing team that wants to own their future.

  • Over 250 pages of B2B best practices
  • Includes everything we’ve learned over the last seven years about account-based programs
  • Insights harnessed from thousands of the largest and fastest-growing companies across industries on their account-based initiatives
  • Packed with actionable tips and worksheets for building effective growth strategies

Get the Guide

Get ready to unlock the secrets to achieving skyrocketing growth through ABX — the smarter account-based go-to-market strategy.

 

Learn how to:

  • Leverage intent and engagement insights to communicate with your best accounts with the right content, at the right time, and on their terms
  • Find the “magic moments” when you can help the buyer and significantly increase your chance of winning their business
  • Access worksheets and templates, which we’ve pulled from our most popular ebooks
  • Select the right target accounts by using the powerful FIRE technique
  • Map the non-linear account journey to a linear set of buying stages
  • Create customized content for compelling site experiences
  • Clearly articulate and meet the goals of your account-based advertising program
  • Measure ABX programs and attribute ROI at every stage of the funnel

And that’s just a drop in the bucket of what you’ll get out of this tremendous resource!

The Clear & Complete Guide to Smarter GTM™

Get Your Copy Now

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