Customer Story

How Molex Scaled ABM With Demandbase

Demandbase image


Company Size
45,000 employees

Headquarters in Lisle, IL

What’d They Do?

Using Demandbase, Molex identifies, personalizes, and advertises to target accounts. For Molex, Demandbase offers the power of knowing what you’re doing and knowing the result. Rather than impressions and clicks, Molex now defines success by high value content engagement. Leveraging Demandbase, Molex scaled their ABM strategy to more accounts than ever before. And with engagement goals leading their strategy, Sales is invested in Marketing’s success.

Curious how product mentioned here would work for you?

Schedule a customized demo today.

View more Customer stories

You’ve just seen the tip of the iceberg. There’s plenty more to explore.

Back to Customer Stories