How Molex Scaled ABM With Demandbase

What’d They Do?

Using Demandbase, Molex identifies, personalizes, and advertises to target accounts. For Molex, Demandbase offers the power of knowing what you’re doing and knowing the result. Rather than impressions and clicks, Molex now defines success by high value content engagement. Leveraging Demandbase, Molex scaled their ABM strategy to more accounts than ever before. And with engagement goals leading their strategy, Sales is invested in Marketing’s success.