Case Study

Broadridge Leverages Account-Based Marketing

Broadridge

Industry
Financial Services

Company Size
12,000 employees

Location
Lake Success, NY

Hear how Ben tells the story…

Customer Success: Broadridge
Ben Eva, Global VP, Digital Marketing

What’d They Do?

Broadridge Financial Solutions, Inc. (NYSE:BR) is the leading provider of investor communications and technology-driven solutions for broker-dealers, banks, mutual funds and corporate issuers globally.

Ben Eva, VP of Demand Generation, talks about how the company was able to benefit from implementing an ABM strategy with Demandbase, including:

  • Identifying anonymous traffic on the website
  • Monitoring account-level visitor data
  • Measuring marketing impact on the pipeline

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