Build and manage B2B audiences in a centralized location and activate them for use throughout the funnel in advertising, site personalization and sales follow-up. Monitor the health of your programs with account-based reporting. See how specific segments and companies are engaging with you.
Reach your target accounts—without waste—and drive real business outcomes. Leverage Artificial Intelligence to identify companies showing strong buying signals and interest in your products and services. Deploy Account-Based Advertising to speak to each target with personalized messaging.
Accurately identify and segment anonymous visitors, and deliver relevant website experiences to your target accounts. Personalize your website with AI-based content recommendations for each user. Connect your MAS and shorten web forms to move your audiences more quickly through the buyer’s journey.
Give your sales team the critical insights and personalized account and buyer talking points they need to close business faster. Identify the most likely members of the buying committee with contact information verified for accuracy.
Forward-thinking marketing organizations in every industry are focusing in on their best prospects with Demandbase ABM.
We’re here to help. See the steps — and find out how true end-to-end ABM transforms the partnership between marketing and sales