Case Study Demandbase helps Panasonic connect account data Industry Conglomerate Company Size 243,000 employees Location International; Kadoma, Osaka, Japan Hear Susans’s story… Customer Success: Panasonic Susan Campbell, Group Marketing Manager What’d They Do? For Panasonic, Demandbase has been a game changer. Whether it was navigating internal systems, internal organizations, or providing key insights, it’s been a great journey together. Account-Based Marketing has taken the guesswork out of Panasonic’s B2B marketing strategy. Demandbase tied together Panasonic’s intent and insight information in an actionable way. The Demandbase difference comes down to three things: Easy to understand Necessary information Actionable data Curious how product mentioned here would work for you? Schedule a customized demo today. Request a Demo View more Customer stories You’ve just seen the tip of the iceberg. There’s plenty more to explore. Back to Case Studies
