Customer Story

Demandbase Helps Panasonic Connect Account Data

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Company Size
243,000 employees

International; Kadoma, Osaka, Japan

What’d They Do?

For Panasonic, Demandbase has been a game changer. Whether it was navigating internal systems, internal organizations, or providing key insights, it’s been a great journey together. Account-Based Marketing has taken the guesswork out of Panasonic’s B2B marketing strategy. Demandbase tied together Panasonic’s intent and insight information in an actionable way.

The Demandbase difference comes down to three things:

  • Easy to understand
  • Necessary information
  • Actionable data

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